TBA
TBA's Life Linked
Life Linked is an advisor-focused podcast built for professionals who want to grow their life insurance and planning strategies with clarity and confidence. Each episode delivers practical concepts, real advisor stories, and expert insight from advanced markets specialists and carrier leaders without the fluff or sales pitch. We cover what advisors actually need: term and permanent life insurance strategies, underwriting and case design, marketing and client acquisition, estate equalization, succession planning, annuities, and hybrid long-term care solutions. Whether you're refining your proce...
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Episodes
The True Cost of Long-Term Care 18.07.2024 25:11
We've brought the expert on all things long-term care (LTC) back for the third and final episode in our LTC series. Kevin Riley joins us to answer all the questions about the true cost of long-term care: What's the cost of your client's doing nothing about their LTC coverage? What do clients need to be considering beyond cost? What are some common objections to coverage and how can advisors overc...
LTC Access & Control 06.06.2024 21:01
When talking to your clients about long-term care are you focusing too much on the technical aspects of your client's LTC options, instead of how it serves them? Kevin Riley, Regional Director at OneAmerica, has been helping advisors focus on what's important to clients when it comes to access and control. This episode covers the following: Clients' biggest concerns about LTC coverage What & how t...
Business Solutions: Guaranteed Issue Life Insurance 31.05.2024 10:26
Did you know that most Americans are taking advantage of life insurance offered through their employer? There is a new guaranteed life insurance offering for business owners to offer their employees with payroll deductions. Katie Landers, Life Marketing Director with Cincinnati Life, talks about what the Worksite program is, what businesses qualify, and what the benefits of your employees opting i...
Business Solutions: Key Person Coverage 28.05.2024 9:19
We're continuing our Business Solutions Series with Principal's business solutions team - Mark Householder & Tom Bates. After bringing them in to discuss all things Guaranteed Issue Term for Groups , we brought them back to discuss all things Key Person with Zach Gosselin: The biggest mistake financial professionals make in the market How to quantify a key person need The ideal key person prospect...
Having an Effective Conversation about LTC 17.04.2024 18:58
The chances are high that at some point your client will need long-term care, but having the conversation about it requires a different approach than a life insurance proposal. Kevin Riley, Regional Director at OneAmerica, has been helping advisors have effective conversations about LTC for years, and now he's willing to share some of those secrets with our listeners. This episode covers the follo...
DI Solutions: Medical Professionals 28.03.2024 8:17
Disability Income is crucial for many professionals, but one industry where it isn't a hard sell because they are educated about it's importance from the beginning is any medical field. We brought in our resident DI expert - Kathryn Kinnane - to talk DI, how to best approach medical professionals, what's needed for the most accurate quotes, and how much coverage they would need. DI Quote Request...
Business Solutions: Guaranteed Issue Term for Groups 20.03.2024 10:53
When it comes to business solutions - specifically guaranteed issue insurance for groups - the options can feel daunting. That's why we brought in two experts from Principal's business solutions team - Mark Householder & Tom Bates - to talk all things guaranteed issue term for groups. They joined our own John Felton to discuss the following questions: What is the ideal company/group for this produ...
Underwriting Dilemma: Heart Issues 20.02.2024 4:00
Our in-house impaired risk specialist sat down to provide insights on what underwriting can look like for clients with heart issues that include: Heart attack history Heart murmurs Pace Makers High Blood Pressure & more In this episode, she touches on what conditions receive more favorable underwriting or are typically declined. She also provides important questions you should be asking your clien...
3 New Trends in Life Insurance 30.01.2024 7:05
A new year brings new opportunities for life insurance advisors. What trends can you expect this year when it comes to life insurance? Michele Leeming, Relationship Director with LIBRA, discusses what advisors can expect when it comes to the types of products and coverages clients will be seeking and the future of underwriting. For assistance with a life insurance case email info@tba.com
Charitable Giving with Life Insurance 28.12.2023 7:18
'Tis the season for giving, and that's why we have our vice president, Zach Gosselin, walk us through if your client can provide a charitable gift with life insurance, what the different options are, if there are tax implications, and what - if any - drawbacks there are to using life insurance for charitable giving.
What is TBA Awareness Month? 01.12.2023 7:15
Every December we celebrate TBA Awareness Month! John Felton sits down with Morgan Mynatt to talk about how TBA Awareness Month came to be, what three things advisors are most unaware of about TBA, and what is the #1 thing advisors should be more aware of when it comes to TBA and how they support advisors. If you have any questions about TBA or how TBA.com works, email info@tba.com .
Underwriting Dilemma: Diabetes 14.11.2023 4:09
Over 11%, or more than 37 million Americans, have diabetes, and that number continues to climb. With the increasing number of those affected by this, we brought in our impaired risk specialist Jennifer Stanifer, to discuss all things diabetic underwriting. From what information you need from your clients, to what the best carriers are for the most favorable ratings. Contact Jennifer at jstanifer@t...
Long-Term Care 101 01.11.2023 28:53
Long-term care is likely one of the few topics clients come to their advisors about. With November being LTC Awareness Month, we brought on OneAmerica's Kevin Riley, Regional Account Director, to provide perspective on why this coverage is so crucial, the cost of self-funding long-term care, and how to get started in the market if you're an advisor who hasn't branched into it yet. The reality is t...
Estate Planning: Who It's For & How to Offer It 31.10.2023 8:43
With the potential for the current estate tax cuts to sunset in January 2026, it has created more awareness around the importance of estate planning for many Americans. Zach Gosselin, who works closely with our advisors and our estate planning attorney partners, answers some common questions about this topic to help you - as advisors - provide the best solutions for your clients: What are the chan...
Funding Retirement with Life Insurance 26.10.2023 7:13
Many associate life insurance with death benefit, but what many fail to see is all the other possibilities available through life insurance - including helping fund retirement. John Felton discusses the various living benefits available through life insurance, when an advisor should recommend the options that involve retirement funding, and how to get started. For more information on how TBA supp...
The Current State of Life Insurance 28.09.2023 10:32
The Life Insurance industry took a more prevalent role in clients' lives largely due to the pandemic, but is that still the case? Michele Leeming, LIBRA's Relationship Director, discusses the current state of the industry, what products clients are purchasing, how the industry has changed in the last year, and how to overcome some of the barriers that advisors face when having conversations about...
Term Conversions 101 14.09.2023 8:24
Term conversions have been mentioned several times on the podcast, but we thought it was important to touch on some of the most commonly asked questions and misconceptions about providing this service to your clients. This episode covers: Do you have to be the original writing advisor on a policy to convert it? What is the easiest way to determine if a policy is or should be converted? Next steps...
Policy Review Refresher 29.08.2023 9:08
You've heard policy review mentioned many times in our episodes, but John and Zach take this opportunity to focus solely on policy review and: Why it matters How to offer it When it makes sense What policies should be reviewed For access to the free policy review kit, visit: https://www.tba.com/policy-review/
3 Ways to Serve the Emotional Needs of Clients 15.08.2023 23:52
When it comes to effectively engaging clients – it can be a challenge in any industry. However, the pandemic has created a new filter in the life insurance industry of what clients are looking for in their advisor, and that is, "who is really there for them?" Tiffany Markarian, the founder of Advantus Marketing, LLC, sits down with TBA's Morgan Mynatt to dive into what an emotional need is, how to...
Business Owner Solutions: 5 Questions You Should Be Asking 31.07.2023 6:51
We are approached consistently by advisors about what questions they should be asking their business owner clients when it comes to succession planning in order to mitigate risk and provide comprehensive solutions. John and Zach sit down to discuss 5 questions you should be asking your business owner clients in order to do just that, as well as solutions that make the most sense based on their ans...
How to Get Better Impaired Risk Offers 14.07.2023 21:22
John Felton sits down with Dr. Robert Frank, Medical Director for LIBRA Insurance Partners , to get Dr. Frank's expertise and insight on the following when it comes to impaired risk cases in life insurance: How does Dr. Frank help advisors like you and brokerages like TBA in the impaired risk space Recurring impaired risk ailments that are worth challenging a carrier on for a better rating The #1...
The Basics of Life Settlements 22.06.2023 14:52
In this episode, Vice President of Welcome Funds, Dan Ohman and TBA's John Felton discuss the basics of life settlements, the tax implications, the overall process, and the sweet spot policies that make the most sense for pursuing a life settlement. TBA admittedly had shied away from the Life Settlements business when it first came on the insurance scene in the 90s, but now with more regulations i...
Business Owner Solutions: Buy-Sell vs Key Person 13.06.2023 6:46
It's a question we hear time and time again: "Do I recommend buy-sell or key person for this business owner client?" In this episode, John Felton and Zach Gosselin break it down: The key differences between key person vs buy-sell What scenarios each solution makes the most sense in The tax implications for the business or beneficiaries For more information on how to provide the best risk managemen...
Life Insurance Solutions in a Bear Market 18.05.2023 9:58
Steven Sitton, a leading insurance producer at the biggest independent insurance agency in Tennessee - TIS Insurance Services, sits down to discuss what life insurance solutions make the most sense in the current economic market. Beyond personal solutions and how he approaches that with clients, he also discusses the realities for business owners and protection for them as well. Resources mention...
3 Unexpected Life Insurance Target Markets 03.05.2023 5:14
The 2023 LIMRA/Life Happens Life Insurance Barometer Study has just been released. TBA's Marketing Manager, Morgan Mynatt, highlights the three surprising new target markets for life insurance that are highlighted in the study & most importantly how to reach them. The Life Insurance Barometer Study SalesLink Information \ Schedule Demo
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