Taste & Tactics

👉🏼 Description: Tune in as Candice talks about designing On Deck Climate Tech, building Climate Vine after, running her own referral engine, and more! 👉🏼 About the Guest: Candice Ammori is the founder & CEO of Climate Vine. She made a career transition from a stats grad program and ethics of AI to climate, starting On Deck Climate Tech. She has brought together over 1K people across the cl...

👉🏼 Description: Tune in as Snigdha talks about creating a brand new media company, being an outsider in tech, and how to utilize your unique founder point of view to create a brand everyone loves! 👉🏼 About the Guest: Snigdha Sur is the founder and CEO at The Juggernaut, a Y Combinator and Precursor Ventures-backed media company telling smart South Asian stories and news. She has worked at McKi...

👉🏼 Description: Tune in as Ashwin talks about creating a category of healthy eating before it existed, telling customers about the tough decision to add meat to their plant-based service, and more!\ 👉🏼 About the Guest: Ashwin (Ash) is CEO & Co-Founder of Thistle, the tech-enabled organic meal delivery company focused on healthy, plant-based food to address health and climate concerns. Comi...

👉🏼 Description: Tune in as Michele talks about scaling her startup with an intern program, teaching absolute beginners about AI, finding your target market, and more! 👉🏼 About the Guest: Michele Van Ruiten has built AI and personalization systems from 0→1 and scaled them through YC, IPOs, and acquisitions over the last decade. She's led product across some of the most innovative consumer platf...

👉🏼 Description: Tune in as Aquibur talks about building agents to make marketers more efficient, how to approach employee-led company marketing, using AI to create a compelling launch video, and more! 👉🏼 About the Guest: Aquibur Rahman is the CEO of Mailmodo (YC S21 & Sequoia Surge), a SaaS platform revolutionizing email marketing with interactive solutions. With a strong background in mar...

👉🏼 Description: Tune in as Gajus talks about creating AI products that are truly useful, how to approach Product Hunt launches to hit #1, learnings from a viral TikTok video, and more. 👉🏼 About the Guest: Gajus is the co-founder and CTO of Contra. His open-source projects receive over 20 million downloads each week and are relied on by Fortune 500 companies, including Amazon, Microsoft, Oracle...

👉🏼 Description: Tune in as Kirk talks about building revenue through event marketing, treating marketing like a product, creating the best merch, and more! 👉🏼 About the Guest: Kirk Fernandes is the founder of Scout, the recruiting firm that automates hiring for early-stage founders. He was previously the founder of Merit and worked in product leadership at Microsoft, Hightower & VTS. Kirk...

👉🏼 Description: Tune in as Hannah talks about building a startup from her high school volunteering days, finding the "Goldilocks Zone" for her startup users, the balance between passion and traction when building a startup, and more! 👉🏼 About the Guest: Hannah Yang is the founder and CEO of TheShareWay, the largest directory connecting nonprofits with product donors. The idea began when she wa...

👉🏼 Description: Tune in as Mika talks about building consumer trust for her fintech startup, going through a scam during launch, and recovering stronger than ever. 👉🏼 About the Guest: Mika (Featured in Forbes, TechCrunch, HuffPost, and Business Insider) is the exited startup founder of Parallax, a stablecoin fintech that raised ~$5M in venture capital and reached over $100M in transaction volu...

👉🏼 Description: Tune in as Chris unpacks the invention of the hashtag, how it was rejected for being too nerdy, how AI is changing product building, and more! 👉🏼 About the Guest: Chris Messina (Uber, Google, Republic, Molly (YC S18)) has spent a decade working on social technologies, designing products and experiences, working with startups, and changing the world by giving away many of his cr...

👉🏼 Description: Tune in as Ahana unpacks what it takes to reach 3M+ social views, why turning that into a creator course for founders didn’t go as planned, and what she learned along the way. 👉🏼 About the Guest: Ahana Banerjee is the founder of Clear (YC W21), a free mobile app that lets users track and share their skincare routines and buy products. Banerjee suffered from cystic acne before l...

👉🏼 About the Guest: Chino Lex (YCombinator, On Deck) is a 2x founder with a 7-figure exit, who dropped out of Stanford at 19 to scale a consumer app publisher that reached 10M installs, 7-figure ARR, and then exited. His next startup, a streaming bundle, Keyring, scaled to a 7-figure ARR via performance marketing, but the company failed due to licensing issues. He spent two years venture investi...

👉🏼 About the Guest: Jaclyn Pascocello (ex-Spacious) is the founder of Fabrik, a third space designed to combat loneliness and foster deeper human connection. In less than 2 years, Fabrik has built community-centered spaces across NYC in Tribeca and Dumbo, with 130+ communities and clubs hosted within their centers. 👉🏼 About the Host: Shriya Nevatia (50K+ followers on LI and X) has been buildin...

Taste & Tactics breaks down the real playbooks behind iconic products, told by the people who built them. Each episode goes deep on one bold launch : what sparked the idea, how it reached the right audience, and the moves that made it stick. Hosted by Shriya Nevatia, the show is made for founders, marketers, and brand builders who are sick of vague advice and want practical frameworks.