Tash Insights

Tash Insights continues with a deeply personal conversation with Georgina Davies, also known as Brighton Stylist. Georgina sits down with Tash Courtenay-Smith to share the remarkable story behind her career, from spending 18 years in the criminal justice system to building a personal styling business that helps women feel visible, confident and like themselves again. Before becoming a stylist, Geo...

Tash Insights presents the closing keynote from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this keynote, Natasha Kizzie of Google shares a wide-ranging view of where beauty discovery is heading next, and why search is evolving from information into intelligence. Drawing on Google data and years of observing consumer b...

Tash Insights presents a live conversation from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this session, Wonderskin co-founders Michael Malinksy and Marina Kalenchyts share the story behind one of beauty’s most talked-about brands of the last three years. A viral lip stain made Wonderskin famous, but the real work cam...

Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this session, Tash is joined by Joe Yates of Somerce, Daisy Kelly of Glow For It, Kenny from TikTok and creator Rita Flora for a practical conversation on the future of social commerce and the real impact of TikTok Shop on beauty brand...

Tash Insights presents a live session from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this session, host Tom Marco-Norel of Superco is joined by Matt Brindley of Yotpo and Emily Bloomberg of Medik8 for a practical conversation on what AI really means for beauty e-commerce. Customers are already asking AI what to buy....

Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this session, Tash introduces an insider conversation on the business of beauty and influence with Joy Osinloye of CreatorIQ, Jane Harper of Shiseido Group and NARS, and Ginny Sanasi of Space NK. The panel explores how creator marketin...

Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners. In this session, Tash is joined by Becky Watson of Absolute Collagen, Gilbert Corrales of Leaf and Sebastian Kraft of Sebastian Kraft Consulting for a practical conversation about the rising pressure on beauty brands to produce more conte...

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York. Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams. In this clip, Tash talks through the two businesses she is currently building and why...

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York. Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams. In this clip, Tash makes a different case for AI adoption. Beyond productivity, she ar...

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York. Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams. In this clip, Tash makes the case for personal branding as one of the most commerciall...

Tash Insights continues with a live panel conversation from the Built by HER summit in New York, hosted by Nicole Harvey, founder of EmpowHER. Tash joins Gina Perrelli, co-founder of Stay AI, and Kait Stephens, co-founder of Brij, for a practical discussion on AI, content production, personal brands and the future of building in public. Tash shares how she is building across two fast-moving areas:...

TikTok Shop can drive explosive growth — but that does not automatically mean easy profit. In this honest panel discussion, founders, brand operators and TikTok Shop experts unpack the real economics behind the platform: margins, fees, ad spend, affiliate costs, operational pressure, and why revenue growth can sometimes hide how much is actually being spent. The conversation also explores the wide...

Affiliates are not just a nice-to-have on TikTok Shop — for many brands, they are the growth engine. In this panel discussion, brand leaders and TikTok Shop operators break down the real role affiliates play in scaling a product, building momentum and driving repeat visibility across the platform. From creator seeding and commission structures to relationship management, content volume and convers...

Live streaming is quickly becoming one of the most powerful tools inside TikTok Shop — but for many brands, it still feels unfamiliar, resource-heavy and difficult to get right. In this panel discussion, beauty founders, brand leaders and TikTok Shop specialists unpack how live shopping actually works, what different live formats look like, and why authenticity matters more than trying to copy som...

TikTok Shop can transform a brand overnight — but the reality behind that growth is far more complex than most people realise. In this panel discussion, beauty brand founders, operators and marketing leaders share their real-life TikTok Shop journeys — from viral products and sell-out moments to stock pressure, operational chaos, affiliate strategy and the challenge of staying relevant after explo...

TikTok Shop is no longer a trend — it’s a complete shift in how brands grow. In this exclusive panel, leading operators, founders, and brand builders unpack what is really driving growth on TikTok Shop in 2026. From affiliate strategies and live shopping to content velocity and operational challenges, this is a raw, behind-the-scenes look at how beauty and wellness brands are scaling millions on t...

Tash Insights presents a live panel recorded at Soho House London, bringing together the co-founders of Transact Media Group alongside industry leaders to explore the future of AdTech, transactional data and outcome-based marketing. In this candid conversation, Tash, Joel Williams, Adam Wilmshurst, Barry Cupples and Dan McClean unpack how the industry is shifting away from traditional agency model...

Tash Insights presents a keynote from Joel Williams, co-founder of Transact Media Group (TMG), on the future of performance marketing and why the industry is shifting from clicks and impressions to real, verified business outcomes. Joel shares the story behind building TMG, from bootstrapping early partnerships to creating a global performance ecosystem powered by transactional data. At a time whe...

For two years, Tash has been living online alongside a digital twin. What began as an experiment in content and marketing quickly turned into multiple AI versions of herself, testing how avatars, identity and personal brands might scale in a world where AI can present, perform and even outproduce the original.  These clips explore what digital twins actually are, how they work in real businesses,...

In this episode, Tash explores a radical 18-month experiment in "testing in public" using AI digital twins and avatars to solve the production crisis. For many creators and business leaders, the pressure to be "camera-ready" is a constant drain on resources. From waiting for the right "mood" to managing the logistics of filming, the human element is often the only thi...

At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer. In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personali...

This panel was recorded live at EmpowHER. Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash. The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuild...

James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP. From scaling content without burnout to why creators are earning more (not less), this clip breaks down:  • Why UGC never truly scaled  • How AI twins unlock content volume at speed  • What the “lazy creator er...

Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group. Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture h...

In this episode of Triffin's Founder Stories , Tash sits down with Meagan Pate , co-founder of Straand and co-owner of Three Warriors , to explore how she helped create not just one but two cult beauty brands. Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned buil...