Tardigrades, not unicorns

Emerging brands have a lot of potentials, but they often face challenges regarding growth. In this episode, Elliot Begoun, founder of TIG Brands , talks about the two fundamental initiatives that he thinks will help the TIG Brands community – the TIG Venture Community and the TIG Collectives. As an entrepreneur, one of the most important things to do is build a strong business foundation. That mea...

Paul Evers , the founder of Riff , is a natural-born problem solver. He saw a problem with the coffee industry when it came to the wasting of the cascara fruit. Did you know that as much as 70% of it is thrown out? This very sweet and citrusy fruit is being wasted, so Paul found the solution. He created a cold-brew drink that would use that coffee fruit, and it became a success.   Join Elliot...

The path to being an entrepreneur can be challenging. That is why entrepreneurial stories can mean so much, especially to aspiring entrepreneurs out there. Sharing the highs and lows guides and inspires others in their own journeys. Not only that, your story helps you control your cause and vision so that what you're doing has meaning. Your narrative is a very important part of your career.  ...

The foods we eat impact our health. We try to eat for better health, but as we age, our relationship with food seems to get more toxic, and we often find ourselves unhappy with our weight and waking up with less energy to face the day. Imagine getting your life back and learning to love eating again.   Bobbi Giudicelli, the author and cofounder of Read The Ingredients , shares her inspiring b...

Women in startups need to start breaking those barriers limiting them from growing. Society only sees women in one way, but now it's time for women to enter the business.  Startup Tandem  is your next business partner. Their founder,  Alejandra Santos , strives to help entrepreneurs, especially women, reach their financial goals. Join Elliot Begoun as he talks to Alejandra about Sta...

As an entrepreneur, are you making an impact in the world? Kimberlie Le  knew that she wanted to build something that could leave a legacy to the world at a young age. Both her parents are entrepreneurs, and she grew up aiming to change people's lives for the better. In this episode, she shares how everyone can embrace and love delicious, flavorful, and nutritious plant-based foods. Through h...

Raising funds for your business is difficult, especially for early brands. Here to offer great insight on the matter is Elliot Begoun’s brother from another mother, Chuck Cotter . He again joins us for an insightful episode dedicated to helping business owners. In this episode, the two chat about how you get that first money in fundraising and the ways you can attract investors. Chuck and Elliot a...

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Expos are a great way to learn more and expand your network. However, one of the difficulties many face is what to do after. How do you keep the momentum of what occurred and continue to use what you learn and work on your relationships? Elliot Begoun steps in and shares two important elements that will help you maximize the show after the show: radical persistence and controlling your narrative....

What can you do to make your business more investible? There’s a lot to consider, but today’s episode might help clear some things out. Chuck Cotter once again joins Elliot Begoun for another episode of Brothers from Another Mother. The two answer questions from listeners on everything about increasing your investibility. They discuss pre-money vs. post-money cap, incentive equity, social responsi...

Brand launching has always been tricky for owners. Knowing how to manage sales, operations, and production development is difficult. Fortunately, Rodeo CPG can help with that. Join the CEO and Founder of Rodeo CPG, Zachary DeAngelo , as he talks to Elliot Begoun about his innovative SaaS program. Learn more about Rodeo CPG and how it helps owners know more about their brand. Discover how to buy pr...

Wefunder is a crowdfunding service that connects startups with investors online. In today's episode, Elliot Begoun talks to three founders who have used Wefunder to activate their campaigns. The founders who are present in today’s episode are the CEO of Spinster Sisters , Kelly Perkins , the CEO of Riff , Paul Evers , and the founder of Tia Lupita , Hector Saldivar . Listen to today's episode to l...

What drives success for brands on the fundraising front? You need to have an attractive valuation, or investors won’t consider investing. Elliot Begoun welcomes a brother from another mother, Chuck Cotter . Chuck discusses with Elliot how you need to receive feedback on why people may be less interested or provide a lesser valuation. You can’t get bogged down arguing with investors about your prod...

The year 2022 is just beginning. Have you made your plans for this year? In this episode, Elliot Begoun talks about the four secret ingredients for growth and success. Set aside the past year full of challenges that have been physically and emotionally draining for all of us. Tune in to this episode to start setting the direction you clearly want to go to spark that light within you, get back your...

When was the last time you saw an ad that was perfect for you? Were you ever stuck in an online search loop where you’ve found all suggested topics interesting? All thanks to SEO, most of the world’s information are right at our fingertips. SEO can be a game changer especially when it comes to marketing and promoting businesses. Learn the secrets to SEO with Eric Seropyan , co-director at Orange C...

Putting up a brand is a struggle but keeping its name afloat is far more difficult. In this episode, Elliot Begoun is joined by Jeff Hahn , crisis communication specialist, and owner of Hahn Public , to share his expertise in this field. For his clients, Jeff is the guy to call for brand crafting, message development and crisis communications. How important is crisis communication to a brand’s rep...

Sometimes you have to adapt to the market and pivot. But do you know that your brand can fit multiple different platforms? Yes, it's good to wear many hats! You can't make everyone 100% happy, but that's okay as long as what you're doing stays true to your brand. Join the CEO and Founder of Orgain , Andrew Abraham , as he discusses how he grew Orgain to be more than just about whole foods. Learn h...

When it comes to the CPG industry, virtual expos are the future. COVID hit the world and changed everything so events like Expo West are now virtual. To talk more about this is Carlotta Mast , the SVP and Market Leader of New Hope Network . She is in charge of the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events. She makes sure that everything serves...

When it comes to starting up your own business, you have to learn from your mistakes. If an investor or shareholder tells you no, then find out why it was a no. These are lessons that you can learn from so that, as a founder, you can propel your business forward. In today’s episode, Elliot Begoun brings on Matthew Parry , the CEO and Co-founder of The Good Crisp Company . Matt talks about his care...

How can you drive sales and advertise your product despite the pandemic? In this episode, Justin Queen shares information on the advantages of using different platforms like SnackMagic to promote and sell your product or brand, especially if it's an emerging one. SnackMagic was built and developed due to the pandemic and is now being used by many people. Initially, it worked as a discovery channel...

Resilience is an important attribute for any individual, both professionally and personally. It is especially important when you tackle and share new ideas that could potentially change the world. In this episode, Elliot Begoun chats with  Robyn O'Brien  of  rePlant Capital , a financial services firm built to scale climate solutions with alacrity helping US farmers transition to re...

Notice how female and LGBTQ-owned brands are part of the minority brands. Why? Because if you look at the system and how it’s set up, the support naturally goes to white, straight males. In this episode, Elliot Begoun welcomes Mark Feinberg , the CEO of the OTHRStore.   Mark shares with Elliot how he created the OTHRStore to provide access to these minority brands. Building ecosystems of supp...

For a company to pivot and shift its focus takes a lot of confidence and risk. But that is what being an entrepreneur means. It's all about taking risks in action. This is what Kelly Perkins  did with her company, Spinster Sisters Co.  Join your host Elliot Begoun as he talks to Kelly Perkins about her shifted focus into plant-based skincare. Learn how to differentiate yourself in a very...

When you've been managing your business for a while, it's easy to fall into a routine and stay on the safe side. However, given the climate we're in, there are defining factors to consider for your business's long-term success. Some of this you may already know but just haven't dared to face and act upon. Your host Elliot Begoun is here to give you the tough love conversations you need. He shares...

When you build a startup company, you're always in a recession. It's hard figuring out what to do and how to do it. Elliot Begoun's guest today is Wade Brooks , the CEO at LivBar . Wade talks with Elliot about how ideas mean nothing unless you know how to express and execute them. Only then will you be able to convince investors to put their money on you. Join in the conversation to learn practica...