Elliot Begoun

Tardigrades, not unicorns

Business EN ↓ 144 episodes

From Start Up to Scale. Bringing together the Natural Product industry's founders, experts, buyers, and legends, we discuss how to build Tardigrades, not Unicorns, nimble, capital-efficient, resilient brands that scale.

Author

Elliot Begoun

Category

Business

Podcast website

tigbrands.com

Latest episode

Jul 2, 2026

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Episodes

Kat Weaver - Power To Pitch 01.02.2023

As a founder or entrepreneur, learning how to pitch is key to building your business. But people still make a lot of common mistakes when it comes to the pitch. If you are currently raising capital, you need to listen to this episode. Join Elliot Begoun as he talks to the Founder of Power to Pitch , Kat Weaver . Learn all the tips and tricks Kat teaches her clients when it comes to pitches. Rememb...

Practicing Self-Care Every Single Day With Grace Ventura 25.01.2023

If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to change your bad habits to find significant success....

The Evolution Of The Brand And The Journey Of The Dynamic Duo Of Square Baby, Katie Thomson And Kendall Glynn 18.01.2023

Building a business that solves a problem for a lot of people is commendable, but truly bringing it to commercial success is a whole another ‘nother ballpark. Today’s guests sought out to help parents give their babies the nutrition they need to be healthy. This is the impetus behind Square Baby . In this episode, this dynamic co-founder duo joins Elliot Begoun to share their journey of building a...

Finding The Best Way To Fund And Grow Your Business With Chuck Cotter 21.12.2022

Welcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it’s to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you’re in, and the audience you’re targeting. Do you take in debt or find investors? If you want peo...

Mother Kombucha's Story: How Investing In Your Dream Can Change Your Life With Tonya Donati 14.12.2022

How brave are you to start realizing your dream? In this episode, Elliot Begoun is joined by  Tonya Donati who shares how persistently chasing her dreams gave birth to the brewing company Mother Kombucha . She talks about how it slowly reached success, changed the lives of many customers, and opened her eyes to her destiny as an entrepreneur. Full of rollercoaster moments, honest realizations...

Breaking Into The Tea Business And Building Community With Plum Deluxe Founder, Andy Hayes 30.11.2022

How does one get into the tea business? Here to share his story is Andy Hayes , Founder and Creator of Plum Deluxe and Plume Deluxe Teas . Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the culture behind it with stories of travels from a...

Behind The Regenerative Process Of Philosopher Foods With Tim Richards 16.11.2022

Regenerative farming is a system that should be practiced by more CPG brands. Philosopher Foods is doing just that! With regenerative farming, they are sourcing from regenerative organic certified orchards. The founder, CEO, and Owner, Tim Richards , believes in teaching people about the importance of sprouted food and how it can help you live a healthier life. Join Elliot Begoun as he talks to Ti...

The Story Of Kokomio: Learning And Dealing With The Bumps In An Entrepreneur’s Journey With Alan Cohen 09.11.2022

The successes of entrepreneurs are easy to see: the whopping big sales, their names on buildings and billboards, and the confident smiles they display when they’re proudly pitching their businesses. But what happens beyond that face of confidence? How do entrepreneurs deal with fear and doubt? Today, Alan Cohen shares his experience as an entrepreneur and the valuable insights he has picked up alo...

Launching Lupii: The Plant-Based Protein With Isabelle Steichen 02.11.2022

Plants and plant-based foods are already in various forms and eaten in various ways due to the widespread knowledge that eating them has an abundance of health benefits. However, there still exists a conflict in human minds in going to a plant-based eating lifestyle because of concern that plants may not have enough nutrients, specifically protein. That is exactly why Lupii launched Lupini, the pl...

Resiliency Amidst Fostering Change With Robyn O'Brien Of rePlant Capital 26.10.2022

Resilience is an important attribute for anyone, whether they’re diving into the world of entrepreneurship, activism, or both. It is especially important when you tackle new ideas that have the potential to change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital , a financial services firm built to scale climate solutions by helping US farmers transition to reg...

Joshua Velasquez and Adam Hamilton On Navigating Through Their Plant Based Cheese Business, Nuttin Ordinary 19.10.2022

Nuttin Ordinary is a 100% plant-based cheese manufacturer in New England. It uses a proprietary probiotic blend and production process to culture its cheese, achieving the taste and consistency its customers know and love. In today’s episode, Joshua Velasquez and Adam Hamilton have the opportunity to share their secret on navigating their business. They could network and find good advisors who joi...

Helping Mission-Driven Entrepreneurs Find Success With Gary Hirshberg 12.10.2022

Commerce is a change agent. As such, we must help and support mission-driven entrepreneurs, especially during difficult times, so they can continue to make an impact for their business and the world. Join Elliot Begoun as he talks to the Co-Founder and Chief Organic Optimist at Stonyfield Organic , Gary Hirshberg , about his mission to help mission-driven entrepreneurs find success. Learn how Gary...

Pod Foods: Changing The Future Of Distribution With Karl Watson 05.10.2022

Finding the right resources is a critical factor for our business growth. As a small retailer or brand, having the right distributor can help us move forward. In today’s episode, Karl Watson , the Chief Revenue Officer of Pod Foods , sits with Elliot Begoun and talks about how Pod Foods Distribution Platform is dedicated to improving as they grow alongside their brands and retailers. As an emergin...

How To Build An Explosive Brand With Margarita Womack Of Mas Panadas 28.09.2022

An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas . Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen empanada brand. Margarita also explains how she...

Snacks On Purpose: Creating Direct Market Access For Those At The Source With Renee Dunn Of Amazi Foods 21.09.2022

In entrepreneurship, there is still a disconnect when it comes to accessing local markets and communities. Our guest in this episode is connecting it all by creating snacks on purpose.  Renee Dunn,  the founder and CEO of  Amazi Foods , works directly with farmers and small businesses in Uganda to make their products by building a vertically integrated, more transparent, and connect...

Donna Katz’s Journey In Solo Entrepreneurship As The Founder of G's Dry Hard Ginger Beer 14.09.2022

Making it in any industry is a feat in itself, but it is significantly more challenging for solo entrepreneurs. Today's guest did just that and more as a woman entering the largely male-dominated space of alcoholic beverages. Donna Katz is the Founder of G's Dry Hard Ginger Beer , an organic, healthier option to the classic brewed drink. In this episode, she joins Elliot Begoun to share some of he...

Building A Sustainable Revenue Engine With Danny Walsh Of Peak State Coffee 07.09.2022

Entrepreneurship is a process and a passion. You must genuinely care for your team and the customers you’re serving. Listen to your host Elliot Begoun as he talks with Danny Walsh about building a sustainable revenue engine to make a difference in the world. Danny is the founder of Peak State Coffee . In this episode, he shares valuable insights on the importance of positive energy and motivation...

How To Maximize The Expo East Experience With Elliot Begoun And WavenDean Fernandes 31.08.2022

If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming  Expo East , you are in luck because Elliot Begoun has the episode for...

P.S. Snacks: A Healthier Alternative To Childhood Treats With Nikki Azzara 24.08.2022

Health is wealth. But sometimes, we are tempted to trade that for a moment of indulgence. And having very limited options only gives us an excuse to fall for the junk food that is readily available. But not anymore! Nikki Azzara , Founder and CEO of P.S. Snacks , is here to talk about their plant-based whole foods treats that you can indulge in. She also shares the challenges of starting and scali...

Lil'gourmets: Baby Food With A Purpose With Shibani Baluja 17.08.2022

Ever worked for someone or on something that goes against your principles and goals? That was exactly the factor that brought about the creation of 2019 NEXTY’s Best New Natural Kids Product lil'gourmets . In this episode, Founder & CEO Shibani Baluja talks about their mission to not only offer baby food that is safe and nutritious but to influence kids’ eating habits as well. Tune in and find...

Planet Rice: Building A Brand For Greater Impact In The Agriculture Business With Erin O’Donnell 10.08.2022

The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to the world.  Erin O'Donnell , Vice President of...

Wellness In A Shot With Ryan Armistead Of Happy Moose Juice 03.08.2022

With all the options that you can find in the market today, strategy is key in getting your product ahead. And what better way to go than being the first? In this episode, Ryan Armistead brings us the story behind the first line of fresh juice and functional wellness shot made with heirloom produce sourced directly from sustainable family farms: Happy Moose Juice . He talks about the challenges of...

Bringing Healthy Food, Diversity And Nostalgia With Clara Paye Of UNiTE Food 28.07.2022

Clara Paye , the founder of  UNiTE Food , wanted to capture the hearts of families with healthy food selections made in kitchens across the globe. To other entrepreneurs wanting to enter the market, specifically on the nutrition kind, it would seem too risky. Clara launched her protein bar brand UNiTE with gusto. Her products like the churros, Mexican hot chocolates, and PB&Js are foods t...

The Challenge Of Innovation In Today’s World With Rob Simcic Of Little Beauties 20.07.2022

How can you sell your product to the marketplace? How is it different from others? Join your host Elliot Begoun as he talks with Rob Simcic about the challenge and satisfaction of doing something innovative and unique for customers. Rob leads the overall direction and supports the Little Beauties team to be the best it can be and produce the world's finest dried fruit products. In this episode, he...

Growing Your Business Through A Brand-Centric Strategy With Michael Pillon of Famous Soda Co 13.07.2022

Having an identifiable brand is evidently an effective way to grow a business. A great example of that is  Famous Soda Co , a beverage brand offering healthy alternatives to your classic sugary soda drinks. On today’s episode, Elliot Begoun sits down with Founder Michael Pillon to discuss the brand-centric strategy that helped them break into the already saturated food and beverage industry....

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