Stephanie Grant

Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams

Business EN ↓ 6 episodes

Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans. Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash...

Author

Stephanie Grant

Episodes

6: 6 Instagram Metrics Every Brewery Social Media Manager Should Track 08.07.2026 16:30

Send us Fan Mail Metrics haven't always been my favorite, and they're definitely not easy to figure out when you're drowning in work. In this episode, I walk through six metrics worth pulling every month—what each one tells you, and what good looks like. In this episode: Engagement rate: a healthy range is 1–3% (larger accounts typically land closer to 1–2%, but that's what&ap...

5: What I Learned Watching My Husband Scroll 02.07.2026 10:29

Send us Fan Mail You've heard "know your audience"—but most people stop at demographics. Knowing how your audience actually behaves when they're scrolling is a different thing entirely, and it's the layer most content creators never get to. In this episode, I share what I've learned from watching real people scroll through their phones—and how a practice I picked up f...

4: My Story: From Technical Writing to Craft Beer and Why I Do This Work 26.06.2026 13:43

Send us Fan Mail Since I ask you to tell your story, I figured I should tell mine. In this episode, I share how I got here—from a guidance counselor's office at Georgia State, to technical writing, to falling in love with craft beer, to Monday Night Brewing, Good Beer Hunting, a James Beard nomination, and eventually building She Loves Craft into what it is today. It's a longer road than...

1: How to Create Fans of Your Brewery 16.06.2026 19:33

Send us Fan Mail What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again? In this first episode of Tapped In, I break down the seven stages of fan-building for breweries, inspired by Pat Flynn's Superfans and Kevin Kelly's concept of 1,000 True Fans. In this episode: Why social media isn&ap...

2: Hiring Help for Your Brewery Without a Budget 16.06.2026 18:26

Send us Fan Mail You can't be everywhere at once and honestly, you shouldn't try to be. In this episode, I'm talking about how to get your staff involved in capturing content so you're not the only one doing it. I share what I learned from trying to make this work across three locations, why it usually fails, and what to do instead. In this episode: Why asking your staff to &qu...

3: Should You Post a Reel or a Photo? Here's How I Think About It 16.06.2026 17:08

Send us Fan Mail Not every post needs to be a Reel—but knowing when to use video versus photo can make a real difference in who sees your content and what they do with it. In this episode, I break down how to think strategically about format and share a simple habit for capturing both in the field so you're never stuck with just one option. In this episode: When Reels work best and when to re...