TanadiSantosoBWI

Kevin Roberts dengan penuh semangat percaya bahwa cinta adalah jalan ke depan untuk bisnis. Dalam buku keduanya, Lovemarks: The Future Beyond Brands, Roberts menceritakan perjalanan dari Produk ke Merek Dagang ke Merek - dan urgensi untuk mengambil langkah selanjutnya - ke Lovemarks. Roberts menawarkan penilaian merek yang aktif dan kritis serta masalah yang dihadapi mereka dalam dunia yang semaki...

An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business world and provides helpful guidance on how to achieve success in the high-pressure, fast-moving arena of modern business.

Orang mengira ketika Anda ingin mengubah hidup, Anda perlu memikirkan hal-hal besar. Namun pakar kebiasaan terkenal kelas dunia James Clear telah menemukan sebuah cara lain. Ia tahu bahwa perubahan nyata berasal dari efek gabungan ratusan keputusan kecil—dari mengerjakan dua push-up sehari, bangun lima menit lebih awal, sampai menahan sebentar hasrat untuk menelepon. Ia menyebut semua tadi atomic...

Feeling overwhelmed with work and life demands? Rushing, multitasking, or relying on fancy devices and apps won't help. The answer is to create the conditions for two awesome hours of peak productivity per day.

Mary Oliver was awarded the National Book Award for New and Selected Poems, Volume One.  Since its initial appearance it has become one of the best-selling volumes of poetry in the country. This collection features thirty poems published only in this volume as well as selections from the poet's first eight books.

Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive , Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflectio...

Everyday we deal with the unplanned and the unexpected - from a broken toaster to losing (or gaining) a major client. Our natural ability to improvise gets us through. But we feel as if we re winging it, rather than acting with courage and conviction. Robert Poynton teaches an acclaimed method to some of the world s biggest brands and companies. Improvisational skills that an actor might use on st...

Why do even well-educated people understand so little about mathematics? And what are the costs of our innumeracy? John Allen Paulos, in his celebrated bestseller first published in 1988, argues that our inability to deal rationally with very large numbers and the probabilities associated with them results in misinformed governmental policies, confused personal decisions, and an increased suscepti...

Business Model You uses the same powerful one-page tool to teach  readers how to draw "personal business models," which reveal new ways  their skills can be adapted to the changing needs of the marketplace to  reveal new, more satisfying, career and life possibilities. Produced by  the same team that created Business Model Generation , this book  is based on the Business M...

Change is hard. It doesn't have to be.  We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.  But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understa...

For more and more companies in a world that's changing fast, there s only one way to win the game: transform it entirely. For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate and execute those solutio...

Review buku All Marketers Are Liars memberikan insight berharga dalam dunia pemasaran modern. Pemasar yang berhasil tidak membicarakan tentang fitur-fitur atau benefit, tetapi mereka menyampaikan cerita dan kisah yang kita percayai. Di dalam Pimtar ini, Anda akan memperoleh pembelajaran bahwa di tengah semakin banyaknya pilihan, setiap organisasi adalah pemasar, dan semua langkah pemasaran adalah...

Buku ini akan membawa Anda langsung ke kekuatan-kekuatan Anda.” Louise English, Kepala Riset dan Pemahaman Konsumen Dixons Carphone Anda perlu mengetahui kekuatan diri Anda sendiri. Dengan mengetahuinya, artinya Anda bisa menghabiskan lebih banyak waktu pada berbagai hal yang memberi semangat dan membuat Anda terpenuhi, Anda bisa memanfaatkan kehidupan berharga Anda sepenuhnya, dan Anda bisa memba...

How many times have you dreaded going to a meeting either because you viewed it as a waste of time or because you weren’t prepared. Dread no longer: Read This Before Our Next Meeting not only explains what’s wrong with “the meeting,” and meeting culture, but suggests how to make meetings more effective, efficient, and worthy of attending. It assesses when it’s necessary to skip the meeting and get...

Review buku Bank 4.0 Brett King, membahas topik apakah bank memiliki masa depan sama sekali di dunia teknologi abad ke-21 yang sedang berkembang. Dalam 30-50 tahun ketika uang tunai hilang, kartu hilang dan semua sisa sistem perbankan tradisional telah direkayasa ulang secara real-time, seperti apa sebenarnya bank itu? Bagaimana kita akan membayangkan kembali rekening bank, identitas, nilai, aset,...

Review buku Design - Tom Peters,memperkenalkan ide-ide menarik tentang memanfaatkan desain produk, layanan, atau sistem agar tetap kompetitif di pasar. Ini menekankan fakta bahwa pelanggan bergerak ke era baru yang tertarik pada desain yang sederhana, jelas, dan indah. Mereka tertarik dengan merek unik, pengalaman luar biasa dari penawaran perusahaan. Bukan lagi era kualitas dan fungsionalitas pro...

Sebuah Seni untuk Bersikap Bodo Amat: Pendekatan yang Waras Demi Menjalani Hidup yang Baik atau The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life adalah buku pertama Mark Manson, seorang narablog kenamaan dengan lebih dari 2 juta pembaca. Dia tinggal di kota New York.

Review buku Leadership - Tom Peters. An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business world and provides helpful guidance on how to achieve success in the high-pressure, fast-moving arena of modern business.

Review buku The 1 Page Marketing Plan. Untuk membangun bisnis yang sukses, Anda harus berhenti melakukan pemasaran asal-asalan. Mulailah mengikuti rencana tepercaya untuk petumbuhan bisnis Anda. Namun, biasanya membuat rencana pemasaran itu sulit dan memakan waktu, karena itulah rencananya tak pernah selesai.

review buku Predictive Analytics. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, c...

Review buku Change is Good. You Go First. Perubahan tidak mudah, tapi sederhana. Segala hal akan selalu berubah. Kita tidak bisa memilih terjadi atau tidaknya perubahan, tapi kita bisa memilih bagaimana kita merespons perubahan tersebut, dan sebagai seorang pemimpin, kita bisa memilih untuk menciptakan perubahan atau tidak.  Memutuskan untuk berubah merupakan bagian termudahnya. Mengajak oran...

The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded edition One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year.

Review buku The Tipping Point, adalah momen ajaib ketika sebuah ide, tren, atau perilaku sosial melewati ambang batas, tips, dan menyebar seperti api. Sama seperti satu orang sakit dapat memulai epidemi flu, demikian juga dorongan kecil namun tepat sasaran dapat menyebabkan tren mode, popularitas produk baru, atau penurunan tingkat kejahatan. Buku terlaris yang diakui secara luas ini, di mana Malc...

One day, while browsing an antique store in Helena, Montana, photographer Tyler Knott Gregson stumbled upon a vintage Remington typewriter for sale. Standing up and using a page from a broken book he was buying for $2, he typed a poem without thinking, without planning, and without the ability to revise anything. He fell in love. Three years and almost one thousand poems later, Tyler is now known...

Banyak pencapaian terbesar hanya dapat dicapai oleh dua orang yang bekerja sama. Tenzing dan Hillary adalah orang pertama yang mendaki Everest. Malone dan Stockton adalah kunci kesuksesan satu sama lain di lapangan basket. Eisner tidak pernah seefektif Disney tanpa Wells. Berdasarkan penelitian inovatif Gallup, Power of 2 merinci delapan elemen yang mempersiapkan mitra untuk berhasil dalam upaya t...