Tallinn Product Group(tpg.ee)
Tallinn Product Group Podcast
This substack is managed by product leaders based in Tallinn. www.tpg.ee
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Tallinn Product Group(tpg.ee)
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Podcast website
Latest episode
Apr 30, 2026
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Episodes
Product Rants: On AI and other magical stories 30.04.2026 57:00
We’re back! After an eight-month breather—long enough for the tech world to reinvent itself a dozen times over—Anna-Liisa and Maria have finally refilled their cups. Welcome back to Product Rants . While we’re sticking to our raw, unscripted roots, this episode takes a slightly more philosophical turn as we try to make sense of the “magic” currently reshaping our industry. In this episode, we vent...
How designers found AI startups in 2025 12.11.2025 48:46
I wanted to talk to someone who builds vibe coding tool, IDE or similar for a while. Also I wanted to talk to a designer about vibe coding tools. Seems like we hit a bingo in this one😄 In this episode, we spoke with Vitalik Kotik , co-founder & CEO of SuperApp , a startup building the iOS-native full-stack AI engineer - a tool that designs and builds apps in Swift without a human developer or des...
Raising in 2025 - From Prototype to Funding 16.10.2025 1:03:19
The VC market in 2025 is brutal - too difficult to raise a round. So how do you actually raise your first round when all you have is a prototype and a dream? 🎙️ Guest: Vladimir Ivanov – Co-founder & CTO at Supplied (ex-Bolt) From rolling out a pre-seed through EWOR (Europe’s Y Combinator) to closing deals in one of the toughest funding climates, we talk about what it really takes to start a compan...
Talking Product: Current news and Everyday Realities 11.09.2025 49:21
Human written text:In this episode, Toomas and Anna-Liisa are trying out a new format: a more regular, unscripted conversation about the realities of product work and current news in the product world. Instead of polished frameworks or one-off deep dives, these sessions focus on what’s happening right now—in teams, in companies, and across the market. They begin with the lively debate between Mart...
Product Rants: Becoming a People Manager 28.08.2025 1:00:47
After a summer hiatus, in sync with the rest of the northern hemisphere, we are back recharged and ready to deep-dive into the world of people management. Welcome back to Product Rants , where Anna-Liisa and Maria, two product people, grab their coffee cups and vent about the chaos, contradictions, and curveballs of product management. In this fifth episode of Product Rants we explore the multifac...
Journey from HR to Product Management 21.08.2025 1:00:08
Guest: Reelika Ein , CPO at Eesti Loto Host: Urmo Keskel , co-founder of Phishbite Reelika’s background is not the usual one for a product leader. She has worked in HR in many different roles before stepping into product. At first glance this looks like a big leap. But as Reelika explains, the move was built on years of learning, curiosity, and persistence. She read books, took courses, and slowly...
How to Product Manage AI? | Liisi German 15.05.2025 1:06:54
Every new tool nowadays is branded "AI-powered," how do we separate the real from the buzzword? This episode digs into what actually defines an AI product - and what makes managing it so damn complex. 🎙️ Guest: Liisi German – Group Product Manager at Bolt (ex-Veriff) From self-driving cars and document scanners to chatbots that hallucinate refunds, we talk about when AI is the right tool, and when...
Product Rants: Sales 01.05.2025 54:11
Welcome back to Product Rants , where Anna-Liisa and Maria grab their coffee (this time also a whole bucket of popcorn 🍿 and a lot of kitty material 🐾) to vent about the chaos, contradictions, and curveballs of product management. In this fourth episode of Product Rants we talk about working with the most loved-hated function of all: Sales. Specifically, we explore what makes some product and sa...
Modash Marketing Playbook | Ryan Prior, Head of Marketing 24.04.2025 1:02:01
Finding early traction in marketing is tough—especially for B2B SaaS startups trying to compete with bigger players in saturated channels. To solve this, Modash doubled down on SEO and built a content-driven engine that scaled them from €1M to €6M+ ARR with zero outbound sales. In this episode, we spoke with Ryan Prior , Head of Marketing at Modash, to discuss: * How Modash grew with 100% inbound...
From PM to Founder: Building, Bootstrapping, and Ignoring the Advice – with Pavlo Pedenko 27.03.2025 48:50
This episode with Pavlo Pedenko is a refreshingly honest conversation about the messy, non-linear journey from PM to founder. We talk about what actually happens when you build a company on the side, raise money while employed, and figure out product-market fit with no code. If you’re tired of polished startup advice and want the real play-by-play — this one is for you. And as always, some key tak...
Product Rants: Competition 20.03.2025 45:39
Welcome back to Product Rants , where Anna-Liisa and Maria grab their coffee (plus vastlakuklid) and vent about the chaos, contradictions, and curveballs of product management. In this episode, we're flipping the script on that ever-present topic that keeps product teams changing plans: Competition . You know the conventional wisdom: track your competitors' every move, treat them like enemies, and...
All About Burnouts – An Honest Conversation with Henrik Veromann 06.03.2025 1:02:09
Burnout is an issue that many professionals face. According to Mind the Product , 80% of product managers experience burnout at least once in their career . In this episode, Henrik Veromann , founder of Burnout HQ , shares his personal experience with burnout, breaking down the science behind it, and offers practical steps for both individuals and organizations. If you've ever felt overwhelmed by...
How to grow Product Managers? 27.02.2025 31:18
Finding skilled product managers is tough—demand is higher than supply, especially in smaller markets. To solve this, Wise started a Product Academy to train new PMs instead of spending months searching for senior ones. In this episode , we spoke with Kristóf Litavecz, GPM at Wise, to discuss: * Why Wise built the program and its impact * The ROI of training PMs vs. hiring senior talent * 5 key hi...
The art of Product Management at Pipedrive: Almonzer Eskandar’s growth story 13.02.2025 1:14:54
We start with Almonzer's story about moving from project management to product management and the skills that helped him succeed. He also explains what success means for a PM and how his view has changed over time. Almonzer gives an inside look into product management at Pipedrive. He explains how product teams are structured and how they have changed over time. He also talks about winning the Pip...
Product Rants: Roadmaps 23.01.2025 58:39
Welcome back to Product Rants , where Anna-Liisa and Maria grab their coffee and vent about the chaos, contradictions, and curveballs of product management. In this episode, we’re rolling out one of the biggest culprits behind our collective headaches: roadmaps . You know the drill—roadmaps that are treated like sacred scrolls one minute and flexible "guidelines" the next. Promises made, promises...
A CPO's Personal KPIs 09.01.2025 58:45
Back in November 2024 I sat with Rainer Loopere and had a warm conversation that we bring you in this publication. We spoke about his views on open feedback culture, how to practice it, and the skills required for it to work successfully (spoiler alert: it won’t always work!). Rainer described his experiences in a way that displayed a strong ability to observe the world around him. This observatio...
Bootstrapping to 50k MRR | a tpg.ee podcast episode by Toomas featuring Markus Palm 12.12.2024 1:26:13
A conversation with Markus Palm, co-founder of Featurebase, about building a successful bootstrapped SaaS company at age 21. Markus shares insights on product development, distribution strategies, and startup advice for young entrepreneurs. Key Points: Company Overview: * Featurebase is a product feedback and management tool * Founded by 3 co-founders, 21-22 year olds * Currently at $50K MRR with...
Driving Business Results with Research 05.12.2024 55:06
Janika Liiv is talking with Maria Saviste from Katana about why research should go beyond customer empathy to focus on driving business results. Maria Saviste is Principal Customer Experience and Market Researcher at Katana, where she plays a key role in guiding strategic decisions for both business and product teams. Prior to Katana, Maria worked as a researcher at Telia, Pipedrive, and Whereby....
Product Rants: Job Ads 14.11.2024 55:57
Welcome to the first episode of Product Rants , a new subset of the Tallinn Product Group where we, Anna-Liisa and Maria—two product people with some strong opinions and a lot of coffee—let loose on the things that drive us up the wall in product management. This isn’t your typical PM talk; here, we skip the polish and bring the raw and the real. With no rules, no filters, and just a bit of editin...
Product team models - project based, "feature factory" and product operating model 31.10.2024 1:01:24
This episode is hosted by Urmo Keskel and the quest is Aive Uus. Aive has led a software outsourcing company, growing it from 30 to 130 employees. She is also the co-founder of the startup KoThinker and helps executives with no technical background to build tech companies with kood / Jõhvi. In today’s episode, we talk about mastermind groups for product managers, challenges within product teams,...
How to become a Super PM? - Lars Trunin from Wise | Podcast series by Toomas 24.10.2024 1:21:36
Guest: Lars Trunin from Wise - linkedin.com/in/lars-trunin Host: Toomas Koost from Tallinn Product Group - linkedin.com/in/toomaskoost Summary Lars Trunin from Wise shares his insights on product management, drawing from his ten years of experience. He discusses the evolution of the field, emphasizing the importance of mathematics in decision-making and continuous learning. Key points include buil...
How does Bolt hire PMs? TPG Podcast with Mikhail Shcheglov 10.10.2024 1:05:59
🔉Welcome to the Tallinn Product Group! We bring you insights from industry experts about Product Management. 👋Today's guest: Corporate Waters By Mikhail Shcheglov: corpwaters.substack.com Mikhail Shcheglov - https://www.linkedin.com/in/scheglovm1/ * Group Product Manager at Bolt for 3.5 years * Previously Product Manager roles at OLX (Avito) and Yandex, PhD in Economics * Experience in mobility,...
Business is Product. Product is Business. 19.09.2024 58:56
Krishna Panicker has a strong background in product management, with experience at various companies including Airbase, Pipedrive, Questback, Blink, Microsoft, and Skype. He is currently in the role of VP Product at Airbase. Krishna earned a Bachelor's Degree in Computer Systems Engineering from City, University of London. Maria Lasprilla has over a decade of product management experience, a big b...
B2B2C specifics and how to manage them | TPG podcast series by Johann & Marek 15.08.2024 39:37
Join us, as Johann and Marek have a conversation about common B2B2C challenges and how to overcome them. They cover topics like understanding stakeholders, leveraging data and more. There should be something in there for anyone in the B2B2C space, so tune in! Timestamps: * 00:00 - Intro and our background * 02:49 - What's B2B2C and how is it different from other models * 08:12 - Prioritizing with...
Expanding to new markets and learning from others | TPG.ee podcast by Toomas interviewing Bruna de Guimarães 11.07.2024 1:05:45
Some key topics that is discussed in this episode: Cultural Shocks and Adaptation: Bruna shares her journey from Brazil to Estonia, detailing the cultural shocks she faced and her adaptation to Estonian life. She talks about her decision to study in Estonia and how she immersed herself in the culture, moving from law school to the tech industry. Professional Growth and Market Expansion: The conver...
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