Talking with Branders

One of the first recordings I did of this podcast is sure to be a fan favorite as I sat down with an old friend, colleague, and creative sparring partner Josh Roush from The Movetic, an intensely bold creative agency based our of SoCal.

What do you get when an Argentinian of Italian descent living in Madrid wants to talk about Pinky and The Brain? A wildly energetic and engaging conversation with Cristian Saracco, that’s what. He’s the founder of Allegro234, a FutureBrand advisor, and probably one of the most abstract thinkers I know.

On this new episode of Talking with Branders Podcast, we talk with Tim Martinez and John Bertino. Both of them run TAG - The Agency Guide (a business I’m also associated with), an agency matchmaking firm that has helped hundreds of brands from Berkshire Hathaway to Jenny Craig to the small business down the street vet, procure, and engage with their agency partners.

Sean Riley is the Chief Dude at Dude Wipes. A flushible (butt) wipe brand looking to take on toilet paper head to head (Elon v Zuck anyone?) and own the category of buttoral hygene. During our chat, we hit upon topics such as: - The Dude’s start-up story from the dorm room to the incubator. - Shark Tank and Mark Cuban’s guidance through the years - How COVID and the great TP shortage were great fo...

In today's episode, we had a provocative conversation with Laura Thomas, SVP/Head of Strategy at Petermayer about the role of women in advertising! Follow Us Facebook: https://bit.ly/BrandersFacebook Instagram: https://bit.ly/BrandersInstagram Linkedin: https://bit.ly/BrandersLinkedIn

Provocative conversations with business titans talking about the role branding, strategy, innovation & design play in shaping culture and society.

Crear una marca es un proceso complejo en el cual se require tener muchos conocimientos y habilidades. El Diseño es una de estas habilidades y por eso es importante entender qué es y cómo se usa para conectar con los usuarios. En este nuevo episodio de Talking with Branders hablamos con David Freyre Socio fundador y director de diseño de Grupo IMasD, una de las agencias de branding más destacadas...

Brand culture is an intrinsic part of every organization. Quite often when a company has a great Brand Culture it usually means that they also have great market success! And having an excellent Brand Culture is a key element of any branding effort! In this new episode of Talking with Branders, we are going to be exploring what is Culture Transformation and the importance of this for your brand. Fo...

Los consumidores eligen marcas con conciencia porque son marcas que piensan diferente que tienen un propósito superior que crea valor para todos, tienen capacidad de amar y cuidar, promueven un liderazgo auténtico y encarnan una forma de ser más humana. Lo último que quiere tener es una marca sin alma, ese no es el tipo de empresa con la que los consumidores quieren comprometerse. En este primer c...

Brands need to be able to communicate very clearly who they are and what they do! Brand communication plays a crucial role when it comes to building a powerful connection with an audience! And having an effective brand communications strategy is a key element of any branding effort!

The challenge for brands is to separate the ideas from the stories we want to share. Brands need to be sure that they are telling powerful stories for the customer and not just what we want to say to the customer. #Branding #Storytelling #ThisisBranders

Rebranding is one of the most difficult decisions a brand can make and not always go well. rebranding is about changing what does not work or what works but could work better. It is important to understand what rebranding really is to avoid future mistakes.

Branding is a concept that has been growing in the last years. A lot of people use it in their day to day but not everybody knows what branding really is or how to implement a good branding process. In this first episode, we explored the concept of branding talking with Steven Picanza, a Global Branding consultant and educator, he is the co-founder and chief brand strategist of Latin & Code, a con...