Talking Tourism

Following on from Alice Hansen's chat about pitching to media, our host David Reed, speaks in depth to master story teller at one of Tasmania's best deluxe hotels about how to find your story and tell it to your audience. 

Ever wondered why some tourism businesses so successful at attracting media and others aren’t? In today's episode, host Sam Denmead, speaks with journalist and author Alice Hansen about all the ways you can find your story and pitch it to the media the right way to get noticed. We also discuss the future of the 'Press Release' and whether or not this is the way to go to get your bus...

Why do people visit National Parks and what should we do to ensure we don't love them to death? Jen Fry shares her thoughts with us about these special places and some of the things that Parks and Wildlife Service do to look after them and sustain them for future generations. 

Buck Gibson is one of the stalwarts of mountain bike tourism in Tasmania, particularly in the NE of Tasmania in Derby. He came to Tasmania from Queensland with a background in tourism, but it certainly wasn't mountain biking.  His son introduced him to the sport of MTB and the rest is history. Buck discovered there was potential for trails to be built in Derby based on the mountain biking pla...

Curly is a Wine Educator and Chief Shenanigator for Vintage Tasmania. Curly’s business allows her to wear many hats in varied roles within wine, spirits, food, tourism and education. She'll be speaking with Rachel Williams about all things agriculture and using local produce.

Bianca Welsh is a co-owner of Stillwater Restaurant and Black Cow Bistro and is a passionate advocate for mental health awareness in the workplace among many things.  Bianca has a unique approach to how she runs her businesses and supports her team. She is acutely aware of mental health issues and has supported those that suffer with depression, anxiety and bi-polar, to eating disorders, substance...

Is it possible to manage your own digital marketing and get it right?  In this episode, self-made Google adwords expert, Rob Knight gives us the lowdown on how you can train yourself to successfully manage your own Google Adwords and make an impact.  Learn whether the best solution is to outsource or keep it in-house; how to track the results; and the all-consuming question - how much to spend on...

Passion and ambition has steered Clair and Scott Crowley to pioneer a niche market in inclusive travel, helping those living with disability to access travel and adventure experiences. Inspired after a snowboarding accident left Scott a paraplegic, they founded Push Adventures in 2014 and The Good Scout Travel Co. in 2017. The travel company closes the gap for accessible travel and brings more acc...

Jason discusses how his company, For the People, goes about developing a destination brand. His most recent brand project is Tasmania’s West Coast, that has set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. Jason discusses the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a...

In this episode we focus on the small accommodation property and hone in on the question of "who are you?" We discuss finding your niche, ensuring you maintain a laser focus on your ideal customer and question every decision you’ve made about your property with your ideal customer in mind. We also discuss distribution channels and pricing your rooms and what else you can do to ensure you...

Howard Cearns is co-founder of Little Creatures – Australia’s disruptive craft brewing start-up that made ‘boutique’ a thing to be valued, leading the way for the craft beer phenomenon sweeping Australia today. A successful branding and design creative, Howard and some entrepreneurial beer-drinking mates were determined to brew and popularise in their native Western Australia a rich hop-driven Pal...

How can join the ranks of tourism award winner? What sort of things are the judges actually looking for? How do we decide where to focus our attention?  What do national award winners do that makes them stand out? We'll answer all these and MORE on this special hour long episode specifically made for tourism awards nominees.