Talking The Talk: A Podcast About Podcasting with Courtney Reimer

When people say they want to start a podcast to make money, it helps to remember even [INSERT MEGAMILLIONAIRE PODCASTER NAME HERE] didn't just roll out of bed one day, sit down in front of a mic, and start rolling in the cash. But also: there's a middle ground between the hobbyist podcasters seeing little monetary gain from their shows and the ones who are probably sailing on an eleventy-foot yach...

We entrepreneurs looooove to talk about our time problems. Which are certainly real. But the bigger problem: starting from scratch with every new business asset we create. Every week, we're faced with a fresh stack of blank pages and the small, medium, and large creative decisions they demand: What should I post? What should I write? Should I finally send that newsletter? Is this workshop worth bu...

Lots of people start podcasts because they have something to say. The ones that earn their keep over the long run start with something bigger: a vision for what the podcast is meant to build, well beyond the content inside of it. In this episode, Courtney talks the talk with Jameelah Calhoun, host of Unpopular Decisions, who approached her podcast unlike anyone Courtney has encountered since start...

It's easy to believe a podcast is "working" only if the downloads climb quickly, the audience grows fast, or opportunities start showing up right away. But those aren't the metrics that matter most—especially at the beginning of your podcast adventure. In this episode, Courtney talks the talk with Meredith Hudson, founder of Sideline Bags (SLB) and host of Raised by Sports. Meredith launched her p...

This episode almost didn't exist. Recorded semi-spontaneously from the Kit Studios in Boise, Idaho, while I was in town for the Craft + Commerce conference, this solo episode began with a familiar internal debate: should I push through the discomfort of trying something new...or retreat to my hotel room to tackle the mountain of emails waiting for me there? Ultimately, the reason I went for it was...

Here's a radical idea: what if the best thing you could do to ensure the success of your podcast is to not track your numbers. At all. In this episode of TALKING THE TALK, Courtney talks with Lori Pine, former corporate executive and host of THE JOY CEO PODCAST, about the radical-sounding but deeply strategic decision Lori made when she launched her show: she would not look at her podcast metrics...

Most people launch podcasts hoping for downloads, growth, visibility, and maybe even money. All of which are attainable (with varying degrees of time investment).  But it turns out size isn't everything when it comes to podcasting and the numbers-based data around it. One of the biggest returns on investment in your podcasting has nothing to do with the number of people listening to it. In this ep...

Would you believe me if I told you the most powerful style of podcast right now is less like a podcast and more like something you're probably already putting out there–no fancy equipment necessary? The most underrated and undercelebrated type of show right now is the "voice-note podcast": a collection of short, highly specific, deeply human audio episodes that prioritize intimacy, usefulness, POV...

There's a particular kind of fear that shows up around podcasting for a lot of people… especially entrepreneurs, founders, and experts who know a podcast could help grow their visibility, relationships, and business, but can't quite get themselves across the line from "thinking about it" to stepping up to the mic. This episode is about what happens when someone like that finally goes for it. Kathl...

Podcasting can be an incredible tool for business, and many of the most successful founders say their podcast has become their strongest source of leads, visibility, and client connection. But it's rare that we get a real peek behind the curtain of an entrepreneurial podcast that is hundreds of episodes deep. In this episode, I'm talking the talk with Deb Boulanger, host of Life After Corporate ,...

This one's on repeat. The idea at the center of this episode keeps coming up: in client conversations, in DMs, in the general low-grade resentment many of us feel toward our inboxes. So if you missed it the first time– or even if you didn't–it's definitely one you don't want to miss. When you think about building visibility for your business, there's one piece of advice that comes up again and aga...

When you think about podcasting success, your mind probably goes straight to downloads, sponsors, and revenue. And yes… those things matter. But they're only a fraction of the return a podcast can actually generate. In this solo episode, I'm making the case for something that sounds deeply unsexy on paper… but might be the very thing that keeps you in the game long enough to see real results: ROI....

Most podcasters are exclusively focused on the impersonal numbers-based metrics they find on their show dashboard. But what if they're chasing the wrong performance indicator? (Spoiler, they are.) The real value isn't in the number of people in your audience, but what happens to, with, and because of your podcast audience. In this episode, Ali Prato, host of the Infertile AF podcast, is talking th...

Most podcasts don't make it past episode three. The ideas are good, the host is talented, and there's maybe even a well-defined audience right there waiting for it (like Richard Marx in that song, #IYKYK). But they weren't built to last, because they weren't built on solid, strategic, repeatable architecture. In this episode, you'll learn why podfade happens so often (and so early), and the simple...

"Press record and publish." That's how simple podcasting can look from the outside. But sustaining a show over years, through hundreds of episodes, is a very different story. In this episode of Talking the Talk , Courtney sits down with veteran podcaster Katie Fogarty, host of the long-running midlife podcast, A Certain Age. Over the past five years, Katie has produced more than 270 episodes, inte...

Smart podcasters love being clever. They're really good at it. And that's the problem. The same intelligence and wit that makes you a great host can also lead you to a podcast name that delights you, confuses everyone else, and, crucially, costs you valuable audience members. In this episode, I'm joined by podcast strategist Jason Cercone, who made a painful but strategic decision after nearly a d...

Nearly 350 billion emails are sent every day. The average click-through rate is about 2%. If you keep hearing you MUST have an email strategy, or you've ever poured your heart into a thought leadership newsletter and suspected it went directly t the spam folder, scooch in--I have another idea for you. I'm not here to trash email marketing. Lots of founders have built beautiful, high-performing bus...

Podcasting is having an identity crisis. Audio used to be the point. Now the lines are blurring fast: YouTube is the biggest platform, "visualized" podcasts are everywhere, and clips are treated like the price of entry. So what's actually happening here? Is video expanding podcasting…or quietly changing what made it magic? In this episode, I'm joined by Sasha Hamrogue, Group Digital Director at On...

After years making mic magic at MTV Radio, Audible, and Spotify, where she executive produced Meghan Markle's Archetypes , Courtney Reimer is finally stepping behind the mic for herself. Talking the Talk explores what it really takes to build a podcast that lasts. From creative burnout to real ROI to avoiding pod fade, expect candid conversations with industry veterans and newcomers alike. Will Co...