Talking Tech: A Sonographer's Guide to Entrepreneurship

So many times when we start our business, our focus is on all the obvious things - legal, sales & marketing, getting our first clients. But, if we don't spend equal time putting together our step by step processes to ensure premium customer service and optimal workflow, we are missing the mark. In this episode our Ops Director, Liz Jefferson, hangs out with me to discuss the ins and outs of creati...

On this episode, I'm chatting about scaling your business - from startup and beyond. I get so many questions on how to know when its the right time to go full time with your own business and this episode chats about how to calculate out how much you want to be making from your business, adding in expenses, and determining how to then figure out how many days you need to be servicing accounts to ma...

In this episode, I'm chatting about 3 scenarios that are prime opportunities for pivoting your business. In every scenario, the beauty of being the business owner is that YOU decide what you do, how you move forward, and what opportunities to seize.

Most people have a hard time figuring out what steps to take to start this business, and what must go on behind the scenes to be ready to actually get out there and market this business to your potential physician clients. Do you just buy a machine and talk to a couple docs? Do you spend your time and money on certain things? How can I save and start my business as efficiently as possible – both m...

When starting a mobile ultrasound business, we initially think of those main important topics - legal, sales and marketing, etc but the administrative side of this business is so important to make certain our operations run smoothly to ensure we are providing the best service possible. On this episode, I chat all things admin with Advanced Imaging's Operations Director, Liz Jefferson.

I chat with techs on a daily basis helping them navigate the questions they have before deciding to start their mobile ultrasound business. In this episode I'm giving insight into the top 3 questions of the week: who pays for radiology, what if I only provide a few ultrasound modalities, and how does the ultrasound equipment purchase/lease work?

So often we have a goal or dream and we wonder if we're actually ready. In this episode, I'm chatting about the fact that with big life decisions we never really feel completely ready (think marriage and kids!) We always have those butterflies and "what if's" in our mind. But, having some initial foundations laid will help you start moving, because progress is progress no matter how small!

Over the last decade working with our students, one thing is clear - so many people are deathly afraid of rejection and it can hold them back from accomplishing their dreams & goals. Today on the podcast I'm sharing the rejection I've received over the years and giving you some advice to overcome the fear to move your business forward.

As business owners, we can get so caught up in the day to day that months can go by before we are looking at our business from a birds eye view. A CEO Day is a day to focus on the tasks that move the needle forward, and I'm sharing 5 must-have items to review for your business.

Hearing how others have taken their dream and made it a reality is such a driving force when considering your own business. This week on the podcast we are spotlighting my client, Payton Bean. Having put in the hard work and dedication following our coaching program, he has the successful business to prove it. Listen in as he tells you the struggles he faced in the beginning, why he opted for a co...

So many businesses focus on the sales & marketing efforts to gain contracts (which is very important!) but if you don't also focus as much effort on providing an amazing customer experience, you'll find yourself continually replacing contracts because of unhappy clients. Today, I'm sharing 3 steps to providing exceptional customer service to keep clients happy for the long term.

As the country begins to consider reopening the economy, sonographers have been reaching out to me in droves ready to look at the opportunity of providing patient care on their own terms, with their own business. Today I am chatting about investing in ourselves for the "new normal" and the resources to get you there.

Having a strategy in place is crucial when starting a new business. Today, I'm chatting the 6 steps to optimizing your startup strategy in the mobile ultrasound industry. From business plans to vendors, I'm dishing the details on having the right plan in place.

So many of you requested more details on Sales & Marketing strategies for the mobile ultrasound industry, so on today's episode we are breaking down an overview of the 5 step sales process we teach in-depth to our Ultrasound Business Academy students. 

I get calls, emails, and messages every day from techs and there are 5 main questions they have about starting their own mobile ultrasound business. In this episode, we chat about startup costs, how to set up the business, radiology, and quite a few things in between!

Pulling the trigger on your own business is scary! I asked myself this same question over and over before starting my own thing, so in this podcast episode I am breaking down 5 essential steps to take to go through to determine if you're ready to be your own boss.

Many people are scared to jump in and start their own business because they think they'll need to quit their job, and all the security that brings to go out on their own and that's simply not the case! In fact, we suggest to our students that they start this business as a side hustle so that they can start and begin growing their business WHILE they still have the security of a paycheck and benefi...

Having our own mobile ultrasound business and helping techs across the country to start and grow theirs, we've identified the best way to start your business with the least amount of overhead. We've also identified over the years 4 Pillars of success that you'll need in place to see the most success. Once you've know the best way to set up and the pillars required, we are diving into how to determ...

So many of us have that lofty dream of one day starting our own business. We think about it, we research it, we have it in the back of our mind...but a lot of times it takes something happening to us, that crossroads where we say "I'm ready!". I'm here to tell you ANY day can be your day "one", and in this podcast episode we are diving into 4 ways to get you there.