Talking Rubbish - The Recycling Podcast

Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sus...

From August 2026, the packaging industry enters a new era with the rollout of the PPWR (Packaging and Packaging Waste Regulation). In this episode, we break down what the new rules mean in practice, explore the biggest changes brands need to prepare for, and discuss how businesses are responding to one of the most significant shifts in packaging regulation in recent years. Plus, are Panini sticker...

We’ve made it to Episode 100! Reaching this milestone gave us a chance to pause and reflect on the journey so far. Joined by a live online audience for the recording, we look back on the first 100 episodes, introduce a new feature for the next chapter of the show, and celebrate the occasion with a few games and surprises. Episode 100 also marks another exciting step forward: our move to video. If...

Cartons are a staple of everyday life, but they're far more complicated than they appear. Made from layers of paper, plastic and sometimes aluminium, they're designed to keep food fresh and lightweight to transport, but that same design makes them challenging to recycle. Following recent news that the UK's carton recycling capacity has taken a significant hit, we explore why cartons...

“Plastic-free” has become a powerful marketing claim, but is it always accurate? Following the EU’s formal definition of plastic, the term has come under greater scrutiny, raising questions about how it is used and understood. In this episode, we trace the origins of “plastic-free,” explore the nuances behind the label, and discuss why making the claim may not be as straightforward as it seems. Pl...

Reusable packaging is gaining momentum across Europe, especially in France where ambitious reuse laws are reshaping retail and hospitality. Fresh from the Reuse Economy Expo in Paris, we discuss why we believe much of the industry is over-engineering the solution, and why the future of reuse may be far simpler than many realise. Plus, are posters rubbish or not, can you claim a deposit from a crus...

For nearly 30 years, the UK has operated a system designed to make brands contribute towards the cost of recycling through Packaging Recycling Notes (PRNs). This week, we take a closer look at how the system really works, where it succeeds, where it falls short, and what the future of recycling funding in the UK could look like. Plus, is expanded polyethylene rubbish or not, are stickers on fruit...

It’s a familiar frustration, ordering something small, only for it to arrive in a box far bigger than it needs; wasteful and seemingly impossible to avoid. This week, we’re joined by Jude Pullen, a man on a mission to change that. Join us as we explore why companies so often get packaging wrong, uncovering the logistical challenges behind every delivery, and discover how Jude is using a blend of c...

Amazon has announced that some older Kindles will soon lose support, turning devices that still physically work into obsolete products. It’s the latest example of a growing trend in tech, where companies phase out support and push consumers toward upgrades, creating mountains of unnecessary e-waste in the process. In this episode, we explore examples of planned obsolescence, the environmental impa...

A quiet revolution is underway in our supermarkets, the familiar barcode is being replaced by QR codes. But this isn’t just a tech upgrade. These next-generation codes could transform how we shop, unlocking detailed product information, improving recycling, and even helping to reduce food waste. As every scan reveals more data, this shift raises a bigger question: are we ready for a future where t...

Since February, the war in Iran has forced the closure of the Strait of Hormuz, disrupting global oil flows and sending shockwaves through industries worldwide. But amid the turmoil, an unexpected consequence has emerged, recycled plastic is becoming more attractive to major brands. In this episode, we explore how the conflict is reshaping the economics of plastic, and what that could mean for the...

In recent years, the Government has been rolling out four major policies set to reshape the waste industry. But could these well-intentioned reforms have an unintended side effect, driving a shift towards more plastic? In this episode, we explore how Extended Producer Responsibility and the future Deposit Return Scheme could change the packaging choices brands make, and what that might mean for th...

Last month, Netflix released The Plastic Detox, which we reviewed in Episode 86, and it left us with a lot of questions. One of the film’s featured participants, Eric Isaac, got in touch to let us know he could help fill in the gaps. So instead of a back-and-forth over email, we invited him onto the show. Join us this week as we go behind the scenes of this groundbreaking documentary, unpacking wh...

Palm oil has a notoriously bad reputation; mention it, and you’ll likely hear strong criticism, particularly if you manage the social media of a podcast that very recently discussed Cadbury’s Easter egg packaging. But is the story really that simple? In this episode, we take a closer look at palm oil; what’s driving its environmental impact, why it’s so widely used, and what can realistically be d...

What happens to the parcels that never reach their buyers? A growing industry has an answer, reselling them as “mystery packages,” promising hidden treasures and unbeatable value. But do these surprise boxes live up to the hype, or are they too good to be true? In this episode, we unpack the world of parcel resellers to find out whether they offer a genuine solution to waste, or simply sell the il...

As tensions rise in Iran, global oil prices are climbing, with potential knock-on effects for everyday costs. From higher petrol and diesel prices to wider economic pressures, the impact is becoming more noticeable. But could this moment mark a tipping point for electric vehicles? In this episode, we dive into the realities of EV ownership; unpacking range anxiety, upfront and long-term costs, and...

On 16 March 2026, Netflix released 'The Plastic Detox', a documentary examining the health impacts of chemicals commonly found in plastics, particularly phthalates and BPA. In this episode, we unpack the science behind the film, reinforcing many of its conclusions while also exploring the gaps that prevent it from presenting a fully balanced scientific narrative. Plus, are plug-in air fr...

With more than 160,000 followers on TikTok, Ashley might just be the most famous binman in the UK. In this episode, we sit down with the biggest binfluencer to talk about life on the rounds and how he built an online following by sharing the realities of the job. We also take a closer look at how bin collections actually work across the UK and hear first-hand what makes the job rewarding, challeng...

In 2020, BrewDog made headlines with a bold promise; to plant Scotland’s largest forest and become the world’s first carbon-negative beer company. Five years later, the land has been sold, the carbon-negative pledges have quietly vanished, and the company itself is fighting for survival. So what happened? This week, we dig into the rise and fall of BrewDog’s ambitious reforestation project, and as...

In October 2025, five US state attorneys general wrote to environmental organisations warning that their collaboration efforts could potentially breach antitrust laws. Their argument: consumers should retain the right to choose packaging even if it harms the environment. This week, we unpack what happened, explore the key differences between US and UK competition law when it comes to companies wor...

Last year, a study made startling headlines around the world with the claim that the average person carries the equivalent of a plastic teaspoon of microplastics in their brain. But how accurate is that finding, and if it’s questionable, why did the authors present it with such confidence? This week, we explore the challenges scientists face when measuring microplastics and nanoplastics in the hum...

Simpler Recycling promises the biggest shake-up to the UK’s recycling system since kerbside collections began. But despite ambitions for nationwide consistency, exemptions mean some councils may take a different path. In this episode, we unpack the policy’s origins, examine why not everyone will have to follow the same rules, and look ahead to what the future of recycling might actually be. Plus,...

Much of the plastic packaging we use every day contains colours and additives that can be harmful, and that often prevent the plastic from being recycled at all. This week’s guest, Steven Burns, has spent years tackling that problem by developing ways to remove colour and additives from plastic, increasing its value and usability and making it far more likely to be recycled. In this episode, we ex...

Colour can make plastic more eye-catching, but it can also make it far less valuable, dramatically reducing the chances that it will ever be recycled back into packaging. Despite this, brands continue to add vibrant pigments to packaging to grab our attention, and more often than not, it works. In this episode, we unpack why colour is such a problem for recycling and how marketing priorities colli...

A year ago, Birmingham’s bin workers walked out, and the city began to fill with rubbish. What started as a dispute over changes to job progression escalated into industrial action that left up to 17,000 tonnes of waste piling up on the streets. One year on, we revisit the strike to ask what’s changed, what hasn’t, and who has paid the price. How has the dispute shaped public trust, city services,...