Talk with Linda Reed-Enever

I've got a slightly cheeky question for you. What would happen to your business if social media disappeared tomorrow? Not if your reach dropped or Facebook changed the rules again… (urgh) Imagine if the platforms you depend on vanished without a trace. How would potential clients locate you? Would they recall the value you bring to the table? And how would you reconnect with the leads who have alr...

Have you ever started creating an online course with six modules, only to discover that somewhere along the way it's turned into twelve? You think of another useful lesson, someone asks a fantastic question, or you remember something else from your years of experience that you really should include. Before you know it, your course is growing faster than you originally planned. I understand why thi...

You know that drawer at home where all the random things seem to end up?  The batteries, takeaway menus you haven't looked at in years, bits of string and that mysterious cable you're keeping because you're convinced it belongs to something important. Well, most businesses have a marketing version of that drawer too. It's full of half-finished ideas, old Canva designs, draft blog posts, photos, ne...

Business advice is everywhere, isn't it?  Open your phone and someone is telling you to post three times a day, stop discounting, start discounting, be on every platform or focus on just one. And quite often, the person giving that advice knows absolutely nothing about your business, your customers or what you're actually trying to achieve. Now, I love learning from other people, and I think there...

How do you get people to genuinely care about your brand when the algorithms seem to be working against you? It's a question I was asked recently, and the answer isn't necessarily more advertising, better hashtags or finding the perfect time to post. Sometimes we get so caught up in trying to reach more people that we forget about the relationships we're building with the people who are already th...

Every time you promote something in your business, you learn something. The trouble is, most of us are already onto the next thing before we stop long enough to work out what those lessons actually were. It doesn't have to be a huge launch either. A workshop, new service, event, webinar, seasonal offer or simply a month where you made a concerted effort to bring in more bookings can tell you a lot...

There can be this strange pressure in business that staying visible means always being available. Always replying, always posting, always saying yes to the coffee meeting, message, collaboration or quick question. But visibility and availability are two very different things. You can have content working while you're offline, a website answering questions, emails going out and podcasts introducing...

Have you ever published something, looked at the engagement and thought, "Well, clearly nobody cared about that"? There are hardly any comments, not many likes and maybe one share from your business bestie. But not everyone who is paying attention will show you they're paying attention. Some people are quiet watchers. They read your posts, watch your videos, open your emails and listen to your pod...

Ideas are definitely my superpower, which means when I start creating one piece of content, I very rarely have just one idea. One idea leads to another. Then I remember a story, which sparks a podcast topic, a blog, an email, a video and possibly even an entire workshop. Before I know it, one perfectly good piece of content is trying to carry seven ideas, speak to three audiences and take people i...

When was the last time you genuinely had fun with your marketing? Not when you finished the to-do list, scheduled the posts or finally sent the email that had been sitting in drafts. I mean the kind of fun where an idea pops into your head, and you cannot wait to try it. Marketing ought to carry a sense of playfulness, a space to experiment, connect with others, test fresh formats, exchange ideas,...

As business owners, we hear a lot about the importance of creating a marketing routine. Make time for your marketing, plan the content, send the email, share the posts and keep showing up. Consistency matters, but completing the routine does not automatically mean the routine is working. You can publish three social posts every week, send an email every fortnight and record a podcast every month,...

Thought leadership isn't reserved for keynote speakers, published authors, or people with a large number of social media followers; in reality, it is much simpler than that. Thought leadership is what happens when people begin to trust the way you think.  Someone might initially discover your business because of a specific product or service, but they stay engaged because your ideas empower them t...

Metrics are a topic that business owners often either completely avoid or become totally obsessed with… We often talk about the pressure of analytics, and I know how overwhelming it can feel to stare at numbers that don't seem to be moving fast enough. But what if we stopped looking for validation and started looking for lessons? In this episode of the Talk podcast, I'm sharing why we need to stop...

There is a particular kind of optimism that comes with signing up for a new business tool. You watch the demonstration, look at the list of features, and think, "This is it! This tool is finally going to organise everything for me."  Fast forward a few hours, and you have 17 tabs open, you're halfway through a tutorial, and a simple task has turned into a massive implementation project! The truth...

When we talk about event success, the top-line number most people reach for is registrations because it's easy to find, simple to report, and often used as a vanity metric. But registrations only tell us that someone filled in a form. They don't tell us if that person actually attended, stayed, engaged, took action, or even remembered what the event was about a week later. A massive registration l...

Growing an audience is not just about posting more content, no matter what the gurus are telling you. It is also not simply about increasing your reach, gaining followers or trying to stay ahead of the latest algorithm change. Audience growth is also about leadership. It is about knowing what you stand for, understanding the people you want to reach and guiding them towards ideas that can help the...

Have you ever had a week where one of your posts goes completely gangbusters, and the next sinks without a trace? Don't worry, you aren't cursed, and the algorithm isn't out to get you. Hit-and-miss content usually comes down to a lack of clarity about who we are talking to. When we don't fully understand our audience, our message lands by accident instead of with clear intention. In this episode...

There is a lot of buzz out there at the moment about community led or community driven marketing. Having run communities for more years than I care to mention, I want to unpack what this buzzword actually means, why you should care, and how it can empower your business. Community driven marketing is all about making your audience active participants in the co-creation of your marketing and brandin...

Have you noticed that your offers aren't working for you quite like they used to? It is incredibly common to put an offer out there, watch it convert time and time again successfully, and then suddenly hit a wall.  As your business grows, the market shifts, your audience evolves, and your own personal needs change. What was once a perfect fit for your business and your market might no longer serve...

Authority isn't about big launches, hype, or trying to be everywhere at once. It is not an overnight success; it is something we build quietly over time.  Your authority cannot simply be declared the moment you walk through the door. It is earned through consistency, clarity, and genuine follow-through. In this episode of the Talk podcast, I'm busting the myth of the "overnight expert." You don't...

"I know I need to be visible, but I'm just too busy, or I'm just tired."  If you are a business owner, chances are you have said or thought this sentence more than once. Between trying to keep up with social media, falling behind on reels, feeling guilty about an unedited batch of content, and staring at a backlog of emails, it is easy to associate visibility with pure pressure instead of true hum...

Community is one of the most valuable assets a business owner can build or be part of, yet it is also one of the areas we measure the least well. Too often, businesses try to evaluate community using traditional marketing vanity metrics like follower numbers, reach, likes, and views. While that is useful data, true community impact shows up in much deeper ways, in real relationships, conversations...

We've all seen the sudden buzz followed immediately by the crash and burnout that comes with traditional marketing campaigns. Many business owners assume that running a campaign requires an exhausting cycle of complicated funnels, endless social media posts, daily live videos, and a non-stop level of intensity. But that is simply not sustainable. In this episode of the Talk podcast, I'm tearing do...

You know you get results for your clients, and you know that the people who go through your programs absolutely love it. So why does it feel so hard to sell? Nine times out of ten, the problem isn't the offer itself, but rather the packaging. Because we are so close to what we do, we assume our audience can automatically see the value as clearly as we can.  But audiences don't buy based on what we...

We often find ourselves chasing the instant conversion and measuring success only by the immediate sale. But in my experience, business success, especially a service or relationship-based one, relies on the long-term currency of trust.  While signed contracts and paid invoices matter, they aren't the only metrics we should be watching. In this episode of the Talk podcast, I'm unpacking why your sa...