Maddie Peschong

Take It Personally

Business EN ↓ 223 episodes

Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

Author

Maddie Peschong

Category

Business

Latest episode

Jul 9, 2026

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Episodes

#98: How to Run a Business in 15 Hours/Week or Less with Brittnie Renee 24.08.2023

Brittnie is a family and newborn photographer with over 13 years of experience. In 2021 Brittnie started using her extensive photography knowledge to coach other photographers on how to build a profitable photography business in less than 15 hours per week.  Brittnie is also the host of the Capture The Chaos Photography Podcast where she shares tactical tips and tricks photographers can use to run...

#97: Ask Me Anything About My Studio, White Space 10.08.2023

I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them. If you’ve ever been interested in what it looks like financially to open and run a studio, how long it took for us to make a profit, how we found the space, and what business model we like most so far, tune i...

#96: Getting Started with Passive Income with Molly Kayser 14.07.2023

Molly Keyser has been a business owner for 17 years. Her first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passi...

#95: Creating a Social Media Strategy That Feels Good with Social Kat Media 29.06.2023

Kat is the CEO and lead strategist at Social Kat Media, a social media agency based in Ontario, Canada. Kat believes social media should be FUN and works with businesses to alleviate the stress social media can cause.  A mom of two kids, ages 1 and 4, Kat keeps it real on social media, talking openly about mental health and parenting. She brings this point of view into her business, helping busine...

#94: Why You Need a Brand Guide with Sarah Klongerbo 09.06.2023

Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world. She's passionate about crafting compelling messages and polished websites to help you validate...

#93: 5 Lessons from Owning a Photography Studio 08.06.2023

In 2020, I opened a local photography studio. I haven’t ever talked about that business or experience on the podcast yet (until today!).  White Space Studio is a photography studio that my husband and I rent by the hour. In this episode I’m sharing 5 lessons I’ve learned since owning a photography studio! Here’s what to expect from the episode: How White Space Studio got started A tough first year...

#92: Choosing Brand Colors with Hey Carl! 18.05.2023

Carly, a.k.a Carl, is a graphic designer and an expert in all things brand design. She designed my website and completely rocked it. And ever since then, I have gone back to her more design work (social media templates, the podcast, branding for the coaching side of my business, and more). She knows how to get inside the head of the brand she is creating for and relay their message and mission so...

#91: What To Do If Your Family Isn't Supportive of Your Business 04.05.2023

Throughout my time as a business coach, I have heard from many clients asking what to do when their family isn’t supportive of their business. I can understand why family might have concerns, but I also get really fired up when it comes to supporting women in business. I’m here to walk you through what I tell my clients when this situation happens. Here are the main points discussed in this episod...

#90: The Power of Branded Swag that Doesn't Suck with Amanda Hofman 20.04.2023

Amanda Hofman, of Go To Market Studio, is the expert when it comes to using branded merch in your business. Her mission is to create beautiful and sustainable merchandise that is NOT boring or lame! Amanda (and her business partner Jesse) offers these thoughtful designs for your business to help your brand stand out. I love this episode as Amanda walks us through why branded merchandise is amazing...

#89: How Many Instagram Accounts Should You Have? 06.04.2023

Have you ever wondered how many Instagram accounts to have? This is actually a question I get asked often, especially when related to personal branding. This looks different for everyone and each situation, but I wanted to share my thoughts on this. Here’s what we discuss in the episode: Asking yourself what you want when it comes to your online marketing strategy Not an accounts issue, but a posi...

#88: Randi went from starting a side hustle to quitting her job (Rebrand Client Spotlight) 29.03.2023

Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#87: Brooklyn is consistently booking brand clients faster than she imagined (Rebrand Client Spotlight) 29.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#86: Amanda went from charging $250 to $2500+ (Rebrand Client Spotlight) 28.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#85: Evolving as a Personal Brand 27.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#84: How to Deepen Relationships as a Brand Photographer 24.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#83: How to Create Rapport as a Brand Photographer 23.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#82: How to Build Your Reputation as a Brand Photographer 22.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#81: How to Build an Authentic Personal Brand 21.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

#80: Why I Made the Switch to Personal Brand Photography 20.03.2023

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand

#79: Using Video to Help Your Brand Stand Out with Kelli White 09.03.2023

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from vid...

#78: How I Made 7K in 1 Day with Mini Sessions 23.02.2023

I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made 5K. It's fun to come back again each year and share about what went well, what didn’t, what I would change, etc. For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this yea...

#77: Adding Stock Photography as Passive Income with Aubrey Westlund 09.02.2023

I love the discussion around stock photography and using this opportunity within your business. We previously had a conversation regarding it way back in episode #2 with my friend Annie Otzen. We are again discussing stock photography as a source of passive income with Aubrey Westlund this time, and I love what she has to share about it. In this episode, we talk about different agencies, how to ge...

#76: How to Handle Slow Seasons in Business 26.01.2023

If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business. I want to share how we can use slow seasons to our advantage and tips for how to handle th...

#75: Finding Your Special Sauce with Taylor de la Fuente 12.01.2023

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to u...

#74: Cold Pitching is Out - Do This Instead 29.12.2022

  As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better...

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