Take Flight - Spitfire Inbound Podcast

How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation. We explore: How AI helps speed up ideation and research Using AI as a writing assistant (not a writer) The dangers of AI hallucinations and how to fa...

In this episode of the Spitfire Take Flight Podcast , we explore the evolving role of AI in business and how it's revolutionising strategy, marketing, and decision-making.  Hosted by Spitfire’s Strategic Director Alison Leishman, this discussion explores how artificial intelligence is no longer just a tool for automation—but a powerful engine for insight, intent decoding, and decision-making....

In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now:  GEO—Generative Engine Optimisation . We’re diving into: What is GEO? And why traditional SEO may no longer be enough AI & SEO: Ho...

🎙️ Build Up to INBOUND24: Preparing for One of the Biggest Events in Marketing 🎙️ In this episode of the Spitfire Inbound Take Flight Podcast , host Candice Long is joined by two powerhouse guests— Lemay Rodgers , Senior Digital Marketing Manager at Rentokil Initial, and Shiran Sugarman , Head of Onboarding at Spitfire Inbound. Together, they dive into the excitement and preparation for one of the...

In this episode of the Spitfire Take Flight podcast, we delve into the inspiring journey of the Halo Queens, the first all-girls team from Garsfontein High School to make waves in the robotics world. Competing in the 2023/2024 FIRST LEGO League Masterpiece Season, they emerged victorious at the Gauteng South Regional Competition and clinched second place at the South African National Competition....

Did you know that fewer than  2% of African students under 18 years complete school with vital Science, Technology, Engineering and Mathematics  (STEM) skills. As South Africans, we greatly appreciate any chance we get to contribute to the education of our youth, particularly in the significant and fulfilling field of STEM careers. Recently, Spitfire Inbound made a partial sponsorship contribution...

Today is International Women's Day, and in honor of this special occasion, we have two amazing guests who are going to share their experiences and insights on how to help the unheard voice. Samantha Steele, our very own Head of Content, and Lemay Rogers, Senior Digital Marketing Manager and B2B Marketing and CRM at Rentokil Initial, both have had to work their way up in traditional male-dominated...

Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People, and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing.  As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 14 to unpack o...

Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People, and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing.  As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 13, to unpack...

Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing.  As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 12 to unpack on...

HubSpot’s annual INBOUND blew us away! Here’s our INBOUND22 round-up including key takeaways and actionable insights and strategies from this year’s hybrid event.  If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com   Or follow us on social media @SpitfireInbound

Shiran Sugerman, Spitfire Inbound’s Head of Onboarding, recently flew off to Singapore to train one of our favorite client teams on all things HubSpot and participate in a conference.  Shiran Sugerman, Spitfire Inbound’s Head of Onboarding, tells us all about her thrilling experience in Singapore, where she did a killer presentation to help one of our valued clients learn the ins and outs of...

This episode is a follow-up conversation between our Content Specialist Samantha Steele and our Head of Paid Media and SEO Mojalefa Mothupi. They will be sharing some key insights from the Advanced HUG Beyond the keywords: What really matters for SEO session with our guest speaker from HubSpot Dublin Cian McLoughlin. Full Advanced HUG Session: https://www.youtube.com/watch?v=1nKPsXJpwR8&t=2s A...

This episode forms part of our Women in Marketing Series, and is dedicated to International Women's Day on March 8th.  In this episode, our hosts chat to Dana Jacob, Digital Campaigns Manager, from SYSPRO on her incredible Women’s Day Campaign. SYSPRO is a software development company, providing integrated business software including accounting, manufacturing and distribution operations. If y...

This episode is kicking off 2022 by chatting to Spitfire team members on the key inbound marketing and HubSpot trends for 2022. The episode will also get actionable tips on how to apply these to our marketing strategies going forward. If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com Or follow us on social media @SpitfireInboud

As we start winding down for the festive season we're wrapping up work, reflecting on the year that was and and looking ahead to the year that will be.! Part of the Spitfire culture is acknowledging that being a parent is in itself a full time job and supporting our family who have their own family. In this episode, we’ll hear some stories, tips and tricks from our working parents. We’ll chat abou...

This is our second episode of our  “Women in Marketing” series, where Spitfire CEO, Darren Leishman, will be speaking to Kate Stubbs Marketing Director at Interwaste on what it means to be a women in marketing in 2021, and why diversity and inclusion is so important for businesses, her position, challenges and advice. If you’d like to know more about Spitfire Inbound, hit this link: www.spitf...

The first episode in our Women In Marketing series, we’ll be asking some compelling questions to a few of our team members. What it means to be a women in marketing, and more specifically, what being a woman at Spitfire means, and how and why it’s so important to our company culture. If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com Or follow us on social me...

HubSpot’s annual INBOUND blew us away! Here’s our INBOUND21 round up including key takeaways and actionable insights and strategies from this year’s virtual event. INBOUND21 Spitfire Blog updates: https://blog.spitfireinbound.com/ If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com Or follow us on social media @SpitfireInbound

HubSpot’s INBOUND21 is right around the corner and we want you to take full advantage of this virtual event. Hosts Chaz and Motso will walk you through what to expect and how to plan for attending INBOUND21 (if you’re an INBOUND first-timer), or if you’re a seasoned INBOUNDER then we’ll share our thoughts on which speakers we’re so excited about, and why. If you’d like to know more about Spitfire...

Welcome to our very first podcast episode! We’ll be diving into what it takes to create (and keep) a winning company culture, and why it’s so important for employee happiness. CEO and Spitfire co-founder Darren Leishman will share his top tips and what years in the marketing industry has taught him. Enjoy! If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com Or...

Join us as we chat to industry expert guests, our Spitfire team members, and each other, about the latest digital marketing topics and trends, what it’s like to work in a marketing agency, and why the HubSpot Inbound Marketing methodology really works. If you’re a marketing junkie, HubSpot curious, a business owner, or just want to know more about the inbound marketing methodology, then this podca...