Take a Closer Look

Join us as we talk with Ben Scott, Head of Marketing Operations at Grant Thornton, about his decade-long journey transforming the firm’s digital marketing function from the ground up. Ben shares insights from building a team of 19 and implementing core marketing technologies, from CRM and automation to analytics, while driving adoption across a traditionally conservative industry. With a backgroun...

Join us as we talk with Joyce Peralta, Manager of Digital Communications at McGill University, about the power of user-first digital strategy, governance, and building strong cross-functional teams in higher education. Joyce shares insights from her 20+ year career journey, emphasizing the importance of curiosity, adaptability, and collaboration in navigating digital change. With a background in w...

Join us as we talk with Colin Hennessy, Vice President for Alumni and Donor Engagement at the University of Iowa Center for Advancement. Colin shares insights from his career journey, emphasizing the importance of resilience, relationship building, and adapting to cultural shifts in different higher education institutions. With a background in IT and a passion for higher education, Colin discusses...

Join us in this episode as we chat with Jaime Hunt, Founder and President of Solve Higher Ed Marketing. Jaime shares her incredible journey from journalism to becoming a CMO in higher education and launching her own consulting firm. Learn about the evolution of higher education marketing, the challenges in the industry, and the transformative power of AI. Jaime also offers insight into staying pas...

In this episode, Ashley (Cornell's Advancement Marketing Director) and Day (VP of Strategy at Ologie) share rare insights into their remarkable higher education marketing careers. Discover how this self-described "package deal" transformed from colleagues to collaborators, breaking rules and creating opportunities within established institutions. They candidly reveal: How they spotte...

In this episode, we dig into unlocking martech success with Frans Riemersma, Founder of the MartechTribe. We explore his collaboration with Scott Brinker on the Martech Map, delve into the essentials of marketing technology, and discuss strategies for navigating a rapidly evolving digital landscape. Discover Frans' approach of 'no strategy,' the importance of composability, and key lessons on focu...

We dive into the innovative approach of Rory Grant, co-CMO of Gilbert + Tobin, in reshaping marketing and business development within top-tier law firms. Rory shares his unique career journey from a lawyer to a marketing leader and discusses the importance of data-driven strategies in enhancing efficiency and revenue generation. Discover insights into breaking down silos in professional services a...

Join us for an inspiring conversation with Stephanie Geyer, AVP of Marketing at the University of Montana, as she shares her unconventional career path, from early work experiences to becoming a marketing leader. Stephanie's insights cover overcoming redundancy, spearheading digital transformation projects, and addressing diverse student needs through personalized and user-centric website design....

Join us as we delve into the insightful journey of Lee, the Head of Digital at Grains Research and Development Corporation (GRDC). From her roots in hospitality to steering digital transformation projects, Lee shares challenges, milestones, and candid experiences that shaped her career. Discover how she navigated redundancy, developed a robust digital strategy, and cultivated strong partnerships....

We're joined by Silvia Gomez Dominguez, Senior Director, Customer Solutions at Optus, to talk about her diverse career across multiple roles and countries. Silvia, now driving large transformations, shares insights about her journey from Spain to Australia, overcoming language barriers, and the value of consulting experience. Discover her perspectives on the rapid evolution of AI, the importan...

Join host Mei as she chats with Jee Moon, CMO of Nuix. Jee shares her fascinating, diverse career journey that spans multiple geographies and industries – from advertising during the dot-com boom in San Francisco to her current executive role in tech in Australia. Learn about Jee's leadership insights, her approach to balancing career and family life, and the valuable lessons she's picked...

Join us as we dive deep into an inspiring conversation with Denise, Chief Digital Officer at McMillan Shakespeare. Discover her career journey from commerce graduate to C-suite executive, overcoming challenges of redundancy during maternity leave, and leading major transformations in large organizations. Denise shares pivotal moments, the importance of backing oneself, building resilience, and see...

In this episode, Andrew Hatfield shares his diverse career journey from software development through various tech roles to leading a successful marketing agency. Discover how Andrew balances his detail-oriented and results-driven mindset with a deep understanding of customer perspectives. He dives into the power of storytelling in business, the importance of being fanatically customer-focused, and...

We dive deep into the career journey of Mark Bayly, Senior Manager of Digital Channels at Ambulance Victoria. From breakfast radio and kids TV to spearheading digital initiatives in major organizations in NAB and Victoria Police, Mark shares his experiences, challenges, and the lessons learned along the way. Discover how his unique perspective and innovative approaches have continuously driven dig...