ISSA
Take 5 With Cleanfax – an ISSA Podcast
Take 5 With Cleanfax is a video and podcast program from ISSA specifically for the contract carpet and floor cleaning and disaster restoration industries. The series focuses on management and marketing topics, technical tips, emerging news and more, all in five minute segments for busy business owners, managers, and technicians. Want to be a guest on the show? Connect with Jeff Cross, Cleanfax Media Director, at jeffcross@issa.com.
Where to listen?
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Episodes
Website Content: What to Do and What to Avoid 13.02.2025 5:03
Listen to Joe Burnich with Big West Marketing share in under five minutes his favorite do's and don'ts.
Inside the 2025 Violand Executive Summit: Exclusive Strategies for Success 09.02.2025 4:54
Listent to Tim Hull, the president and owner of Violand Management Associates, outline the plan for this year's event.
The Ultimate Strategy to Finding the Very Best Clients 31.01.2025 9:26
Listen to Richard Rykbos outline his own company's strategy to the very best clientele.
How to Handle a Customer Callback Following a Complaint 31.01.2025 7:27
Listen to Kyle Kluth share what Pinnacle Eco Clean does when they get the inevitable phone call.
How to Make Changes to Your Google Business Profile and Avoid Penalties 22.01.2025 6:19
Listen to website and SEO expert Joe Burnich outline a plan to make changes to Google accounts without getting penalized.
How Google Views 200 Feet and How it Can Impact Your Company 07.01.2025 6:36
Listen to Joe Burnich share an interesting fact about Google and a rule it enforces.
Mastering the Walk-Through - With a Side Dish of Listening 16.12.2024 6:57
How do you conduct a walk-through or inspection of a customer's home? Kyle Kluth with Pinnacle Eco Clean shares solid tips.
Maximize Your Marketing ROI: Tap Into the Power of PPC and PPL 09.10.2024 6:14
Listen and see what advertising strategies you could be missing out on to gain new business.
Mastering the Art of Price Renewal: Strategies for Navigating Tough Conversations 25.09.2024 10:45
Listen to business coach Jeff Carmon outline how to deal with clients when it is time to raise your prices.
Avoid Getting Burned By 'The Check Is In the Mail' Client 24.09.2024 6:52
Listen to Steve Toburen describe strategies to get paid on time each and every time you complete a job.
How to Handle the 'I Won't Be There' Client 15.09.2024 5:54
Listen to the strategies Steve Toburen shares on how to handle this situation.
In Memoriam: John Sales Leaves a Lasting Legacy 09.09.2024 4:40
Listen to Samuel Sales talk about his father's passion for the carpet cleaning industry and how he will be missed.
AI Unleashed! The Broader Applications for Cleaning and Restoration 23.07.2024 5:44
Listen to Dean Mercado and Jeff Cross discuss ways to use AI beyond generative text.
Surcharges: A Smart Move or a Customer Turnoff? 17.06.2024 6:36
Listen to business strategies aimed to help you keep your valuable customers.
From Planning to Execution: The Violand Executive Summit Experience 15.06.2024 5:15
Listen to Chuck Violand explain the history and impact of his annual event.
No Spam Zone: How to Strategically Use Email Marketing to Land Valuable Clients 12.06.2024 7:38
Listen and learn how to get real results from your email marketing efforts.
Podcasting With Purpose: How to Stand Out in Your Local Market 23.04.2024 7:44
Learn how you can tap into the power of podcasting to target customers locally.
The Crucial Role of Accountability in Cleaning and Restoration 09.04.2024 5:27
In this episode of Take 5 With Cleanfax, Phillip Rosebrook with Partner Business Mentors outlines how important accountability is to success and company growth. Being accountable for our actions is important, as it can foster trust, transparency, and credibility within the organizational and among stakeholders. Accountability ensures that individuals and teams take ownership of their decisions an...
The Untapped Strategic Advantage of Google Business Profiles For Cleaning and Restoration Companies 09.04.2024 2:55
Google Business Profiles serve as a vital tool for companies seeking to expand their customer base and enhance profitability. By providing a comprehensive online presence, including business information, reviews, photos, and location details, Google Business Profiles enable companies to significantly increase their visibility to potential customers. In this episode of Take 5 With Cleanfax, Katie...
How Cleaning and Restoration Companies Can Tap Into the Power of Video Marketing 01.02.2024 5:46
As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With Cleanfax, business coach and strategist John Clendenning lays out a plan you can easily use for video marketing.
How AI Chat Bots are Reshaping the Cleaning and Restoration Industries 30.01.2024 6:47
As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries with AI chatbot technology. Some business owners or managers may be on the sidelines, watching and wondering; others are actively onboarding AI technology and...
Should Your Workers 'Fly Solo'? 27.12.2023 6:35
Should technicians work alone, or should you send them out in pairs? Is a lead tech combined with a helper, with the added costs, a solid financial decision? In this episode of Take 5 With Cleanfax, Steve Toburen, director of training of Jon-Don’s Strategies for Success and founder of the digital training company Home Front Success, shares thought-provoking strategies any company sending out crews...
Is She Real? Or Is She ... AI? 07.12.2023 5:22
Artificial intelligence (AI) has been around for some time, but recently many have noticed it is gaining traction and momentum when it comes to creating content beyond text or marketing copy. In this episode of Take 5 With Cleanfax, Frankie Fihn, the founder of Get Flood Jobs, explains the possibilities that AI has for cleaners and restorers. Access the first episode on this topic.
How to Use AI to Land Cleaning and Restoration Jobs 08.11.2023 6:15
Artificial intelligence is impacting how we do business, and especially with marketing. Websites need content, and SEO demands keywords partnered with quality messaging. AI is a way to do that. In this episode of Take 5 With Cleanfax, Frankie Fihn, who runs Get Flood Jobs , shares why it is crucial for business owners to embrace AI now and into the future.
How Small Businesses Can Effectively Leverage Social Media Platforms 18.10.2023 6:00
John Clendenning is the CEO and founder of Carpet Cleaner Marketing Masters . He knows what it takes to effectively leverage social media platforms, and with the array of options available, it's smart business to be strategic in what you do. In this episode of Take 5 With Cleanfax, he discusses what small cleaning and restoration companies can do right now to create effective social media cam...
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