T2RLTalks

In this episode of T2RL Talks, host Ian Tunnacliffe is joined by industry experts Jerry Foran and Gyorgyi Szantner to tackle one of the most complex and "thorny" issues in aviation: interlining in the modern retailing era. While the foundations of interlining date back to 1947, the digital revolution is forcing a major rethink of how carriers cooperate. The team explores why the traditio...

T2RL's Ian Tunnacliffe and Amanda Campbell talk to Shaun Donaghey, Chief Commercial Officer of CellPoint. Are payments an underappreciated value-driver. What kind of gains can airlines realise by doing things "right"? We will identify the most overlooked areas of opportunity, digging into the question of “What’s holding us back and at what cost?”

In this edition of T2RL Talks , host Ian Tunnacliffe sits down with expert T2RL consultants Jerry Foran and Rasih Ustun to discuss the rapidly evolving world of airline revenue management (RM).The conversation centers on the findings of T2RL’s latest annual survey of the market for RM solutions , exploring whether traditional revenue management still has a role to play as the industry moves toward...

This episode picks up where the industry's attention has been fixed: the live operation of Riyadh Air on FLYR Offer & Order - the first full-service airline running a fully native Offer & Order platform in production. Rather than revisit the build, this conversation moves the story forward. Joining the conversation are Sam Chamberlain , Chief Product Officer at FLYR , and Raghuvir Kona...

In this episode of T2RL talks , host Ian Tunnacliffe leads a timely discussion on the dual-front crisis currently impacting the airline industry. Joined by Bert Craven , Head of Technology Practice and Deputy CEO of T2RL, and Jane Atkinson , Senior Vice President of Business Development, the team explores the "pinch at both ends" caused by rising fuel costs and suppressed travel demand following m...

Looking at how the market for airline booking engines has evolved over the past 30 years.    T2RL's Amanda Campbell and Ian Tunnacliffe talk to Srdjan Prokic of Air Serbia Is IBE as a concept now so deeply engrained in the PSS that it should barely be considered separately.  And will or should users even notice as booking systems migrate into Offers and Orders. Mobile booking apps now surpass...

Join the team at T2RL Talks for an insightful discussion on the airline industry's "slow but steady progress" toward modern retailing . In this episode Ian Tunnacliffe invites our experts Amanda Campbell and Ian Luck to break down the key findings from the May 2026 Offer Order Settle Deliver (OOSD) Status Report . Highlights of the conversation include: A "Huge Milestone" f...

Ian Tunnacliffe and Amanda Campbell of T2RL and Oliver Ross, Head of Loyalty CRM and Onboard Product at KMMalta Airlines discuss aspects of loyalty technology as highlighted by the recently published report The Market for Airline Loyalty Management Systems 2026 on t2rl.net

Ian Tunnacliffe talks to T2RL's Amanda Campbell and Bert Craven on a variety of matters raised by the recently released OOSD report which tracks the modernisation of airline retailing technology. Discussion includes key recent industry developments and announcements, highlighting what they mean for airline strategy, technology, and transformation priorities.

The airline industry is embracing the biggest commercial change for a generation it's going to need some help. T2RL has worked with a group of Systems Integrators to examine what help may be available and how best to apply it to the challenge  of OOSD. Hear Ian Tunnacliffe dive into the detail with Bert Craven and Nick Moore.

Join Ian Tunnacliffe, Amanda Campbell, Ian Luck, and Bert Craven as they set the scene for the year ahead, drawing on key themes from the T2RL Industry Outlook report. The conversation opens with geopolitics and macro-economic pressures before turning to the role of AI and closing with the panel’s predictions for what lies ahead.

T2RL has just published "The Travel Distribution Aggregator Market 2025" and T2RLTalks' host, Ian Tunnacliffe, joins Ian Luck, Yuna Huellou, and Amanda Campbell to discuss the report's key themes, including definitions, trends, and a look into the future of the market.

Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss the ongoing adoption of new technologies and the potential impact of AI.

The T2RL Engage 2025 Conference at Sancroft, St. Pauls was bigger and better than ever before. What made it such a success? Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss.

At T2RL Engage we will be bringing together travel sellers and airline distribution managers to think collaboratively about the big issues in modern distribution. In this discussion Ian Luck and guest Timothy O'Neil-Dunne will talk to Ian Tunnacliffe about the key topics that will be covered including the challenge of look to book, the need to improve servicing and how to ensure that payment a...

Bert Craven talks to Sam Chamberlain from FLYR and Keith Martin from T2RL The transition to OOSD will take years. Airlines and the entire ecosystem will have to adapt to a hybrid world. What are the tools that will enable them to deliver value from the early steps in the process while avoiding painful disruption?

From cryptocurrencies to open banking, the way that customers expect to pay for services is undergoing a revolution. Airlines that best meet customer expectations will have a distinct advantage in the increasingly diverse marketplace. What are the steps that they should be taking as part of their OOSD transformation to ensure that they stay ahead of the curve? Ian Tunnacliffe talks to Keith Martin...

Airline processes have been built on a patchwork of different systems. The move to OOSD offers an opportunity to consolidate and rationalise systems and processes. In particular there should be common product catalogues, pricing systems and offer generation across all channels. What sort of savings will this generate and how can they be achieved?

Airline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?

In a wide-ranging conversation Alex Zoghlin, CEO of ATPCO, joins the T2RL team to consider the transition to OOSD. Do we have necessary and sufficient standards in place? Will truly modular solutions be feasible or will the convenience of a one-stop shop come to dominate?  Can airlines start to gain value from the first steps on the road rather than waiting for some future promised land?  ATPCO ha...

With the publication of T2RL's annual report on the market for Revenue Management and Dynamic Pricing systems, Dieter Westerman and Rasih Ustun talk to Ian Tunnacliffe about where RM fits in the world of OOSD, the growing importance of AI capabilities and the possible pitfalls of Willingness to Pay modelling.

The business case for Offer-Order-Settle-Deliver depends on enhancing airline revenues. Some of that will come from the introduction and expansion of dynamic pricing but what are the other opportunities?  Hear Justin Jander, Director Product Management, PROS  in conversation with Rasih Ustun, Jerry Foran and Ian Tunnacliffe, T2RL as they set the stage for one of the key themes of the conference in...

Ian Tunnacliffe talks to Keith Martin and Ian Luck about the movements and successes highlighted by our latest publications about OOSD and retailing.

While some airlines have gone all-in on direct distribution many will be selling through the travel trade for the foreseeable future. In advance of the T2RLEngage 2024 conference, hear Ian Luck and Emma Forrest in conversation with Ian Tunnacliffe exploring how airlines and their travel agent partners can work together to unlock the value promised by OOSD. This is a key theme that will be addresse...

Changing the engines in mid-flight - the challenges of transition Everybody agrees that there will be long transition period before Offer, Order, Settle, Deliver (OOSD) is adopted universally. This will impact business process and technology alike. In this conversation we identify some of the key challenges in keeping one foot in the old world and one in the new. Hear Ian Tunnacliffe, T2RL and Mik...