Systemize Your Success

🎙 In this episode, I share how I used Claude to build practical, self-hosted apps that back up business knowledge, support clients and replace clunky paid tools. I’ll explain the simple infrastructure behind them, how I plan and launch each app, and why you don’t need to be a coder to solve problems in your business with AI. This episode is for you if you're interested in knowing what's possible a...

🎙 In this episode of Systemize Your Success, I sit down with Emilie Schario, VP of engineering at Anaconda and the co-founder of the agentic engineering platform Kilo AI.  Together, we explore a way to automatically choose and deploy the right AI tool for each problem. We cover building workflows that adapt automatically as AI models change, and we explain how to delegate work to AI with the...

🎙 In this episode, I share how I’ve combined the project management framework we use in my business with AI to finally keep track of the multiple projects I’m constantly starting, pausing, and returning to. It makes sure I don´t end up with dozens of half-finished projects that suck up time without ever benefiting the business. You’ll hear how I’ve taught AI to understand our project management sy...

🎙 In this episode, I sat down with Cory Blumenfeld, serial entrepreneur and founder of BlueMoso, a managed virtual assistant service helping small business owners hire and support virtual assistants the right way. We explore why so many first virtual assistant hires fail, how documentation and clear systems turn a capable assistant into a true partner, and how to combine AI and human talent while...

🎙 In this episode, I share why I’ve made the decision to change the cadence of the podcast after five years of never missing an episode. I reflect on what happened when I stepped away for five weeks, questioned why I was doing things the way I always had, and realised I was creating work that wasn’t necessarily aligned with where I want to spend my time, energy and attention. We explore why consis...

🎙 In this episode of Systemize Your Success, I sit down with Si Elliott, a marketing agency owner, behavioural science expert, and author of Customer Experience Thinking. He’s been running a marketing agency for about 26 years, during which time he has worked with all kinds of clients using a range of tools and communication platforms to help them to successfully reach and convince the customers t...

🎙 In this episode, I share how I went from constantly firefighting crises in my business to designing a default diary that bakes in time blocks for buffer, deep work, and real time off. So I can handle the unexpected without dropping the ball for clients or my family. I walk through the five steps I now use with clients: honestly defining your true weekly capacity, building a default diary that in...

🎙 In this episode, I share the mindset shift and daily habit that helped a long-term client stop being the bottleneck in her business and finally use the team she’d been paying for years. I unpack how overwhelm, vague delegation, and “it’s quicker if I do it myself” thinking quietly cap your capacity, profits, and quality of life. You’ll learn how to carve out a daily delegation block, pick the ri...

🎙 In this episode, I share how finally hitting a lifelong revenue target left me feeling more lost and disconnected than ever and how that low point forced me to completely rewrite my definition of success. I walk you through the moment I realised I’d been chasing the wrong goals, why tying your self‑worth to shifting revenue milestones quietly erodes your joy, and how I landed on three new metric...

🎙 In this episode, I share the exact content production system that’s kept my podcast going out every single week for five years, despite pneumonia, sick kids, holidays, and my own ADHD and dyslexia. I walk you through how I stripped my role down to the parts only I can do, then used process mapping, a virtual assistant, AI, and simple project management to handle everything else. An approach that...

🎙 In this episode, I share how we’ve built a simple AI‑driven feedback loop that quietly improves our email open and click‑through rates every single week. Instead of dumping data into spreadsheets and planning to look at it later, we now use AI to analyse hundreds of emails, spot what actually works for our audience, and then feed those insights straight back into the tools that write our future...

🎙 In this episode, I share how I’m using Claude to turn all kinds of messy business data - emails, spreadsheets, meeting notes, marketing stats, even staff timesheets into clear, practical reports that tell me exactly where my business is stuck and what to fix first. I’ll walk you through real examples: how I used AI to quickly understand the real impact of my work with a client to use during a sa...

🎙 I like listening to business books while running or painting the fence, but I forget 90% of it, so can´t use it when I actually need it. But I’ve solved that problem. Today, I walk you through the simple, non‑technical AI framework I’ve built to turn years of audiobooks and other recordings into a structured, searchable learning library of summaries, frameworks, and quotes that I can access any...

🎙 In this episode, I walk you through the 10-part Brand Voice document I use to train both AI and humans to write like me, so I’m not constantly rewriting emails, posts, and promos that just don’t sound like me. I show you how I turned years of trial‑and‑error with copywriters, coaches, and AI into a clear set of rules, examples, and banned phrases that keep content human, conversational, and on‑b...

🎙 In this episode, I share why blindly jumping into AI, automation, or any new tech can actually increase your workload instead of reducing it, and how to avoid that trap. I walk you through the simple planning systems we use in my business: creating a clear business case and project vision, building a Personal Systemisation Plan to decide what to get off your plate first, and using effective dele...

🎙 In this episode, I share how one CRM - GoHighLevel - ended up replacing a whole stack of disconnected tools in my business. What started as a hunt for a simple way to centralise text and WhatsApp messages so my team could handle client comms without relying on what was on my phone (WA/SMS) turned into a complete overhaul of our calendars, checkouts, e‑signatures, automations and more. I walk you...

🎙 In this episode of Systemize Your Success, I sit down with Taylor Jean Anderson, a coach and systems strategist who helps people build online businesses around what they genuinely love to do. Most founders are drowning in tools and still doing low-value work. This episode is about flipping that. When we use AI right, it enables us to be more human and approachable, not less so. We become able to...

🎙 In this episode, I share how Claude has fundamentally changed the way I create and ship courses by turning a tangled mess of tools into a fully automated, end-to-end production line. I walk you through the stack of “skills” I’ve trained Claude to perform so far, including scraping all my course transcripts, generating logos, slides, handouts, and lock pages. As well as feeding everything into Ci...

🎙 In this episode, I share the single shift that completely changed how I use AI - creating a clear, detailed Brand Voice Guidelines document so AI can write in “my” voice, not a generic AI-sounding one. I walk you through how I went from clunky, obviously AI emails to polished copy that sounds like the best version of me, while still being fast to produce and genuinely on-brand. You’ll hear how I...

🎙 In this episode, I open up about the very real FOMO and identity crisis I’ve been wrestling with as AI explodes across the business world. I share the sleepless nights, the technical headaches of getting Claude Code and task‑running agents to work within tools like Asana, and the uncomfortable question of whether I should rip up my existing business and go “AI‑first” from scratch.   You’ll hear...

🎙 In this episode, I share how I’ve taken the chaos of managing dozens of DNS records, SSL certificates, and email settings across multiple providers for my websites. I simplified it all into one, non‑techie‑friendly dashboard using Cloudflare. I walk you through how I now spin up subdomains, connect tools like my CRM, and handle DKIM and DNS changes in minutes instead of hours – often with one‑cl...

🎙 In this episode, I share why I’m no longer excited about replacing whole teams with AI and instead, focus on building AI‑augmented teams that get better results, faster, without blowing the payroll budget. I’ll walk you through how I “hire and train” AI like a new team member using Standard Operating Procedures (SOPs), templates, and examples, and why treating AI like a search engine is the fast...

🎙In this episode, I sit down with Dave Nyss, founder of Real Learning. Together, we explore how “red energy loops” of stress, overthinking and self‑doubt quietly drain your business, how to spot the blind spots and mental filters that keep you stuck, and how to recondition your brain so you can operate more from flow, peace and unconscious brilliance while still growing a profitable business. We d...

🎙 In this episode, I sit down with Tarra Stubbins, CEO of Take It Easy Group. She went from being a roadie to becoming Mick Jagger´s personal assistant. We unpack what it really means for your business when you get high‑level support at an early stage. We also dig into the difference between a task‑based VA and a strategic EA, why an EA can be your most important first hire, and how the right supp...

🎙 In this episode, I share how and why we’ve built a simple, structured feedback system into our meetings to make sure that even the most timid team members feel safe giving honest, constructive feedback - and yes, even to me as the business owner. I’ll walk you through our meeting scoring, the Meeting CHAIR guide, and the pre‑written feedback scripts we use to keep feedback objective, future‑focu...