Systemize Your Success

🎙 I like listening to business books while running or painting the fence, but I forget 90% of it, so can´t use it when I actually need it. But I’ve solved that problem. Today, I walk you through the simple, non‑technical AI framework I’ve built to turn years of audiobooks and other recordings into a structured, searchable learning library of summaries, frameworks, and quotes that I can access any...

🎙 In this episode, I walk you through the 10-part Brand Voice document I use to train both AI and humans to write like me, so I’m not constantly rewriting emails, posts, and promos that just don’t sound like me. I show you how I turned years of trial‑and‑error with copywriters, coaches, and AI into a clear set of rules, examples, and banned phrases that keep content human, conversational, and on‑b...

🎙 In this episode, I share why blindly jumping into AI, automation, or any new tech can actually increase your workload instead of reducing it, and how to avoid that trap. I walk you through the simple planning systems we use in my business: creating a clear business case and project vision, building a Personal Systemisation Plan to decide what to get off your plate first, and using effective dele...

🎙 In this episode, I share how one CRM - GoHighLevel - ended up replacing a whole stack of disconnected tools in my business. What started as a hunt for a simple way to centralise text and WhatsApp messages so my team could handle client comms without relying on what was on my phone (WA/SMS) turned into a complete overhaul of our calendars, checkouts, e‑signatures, automations and more. I walk you...

🎙 In this episode of Systemize Your Success, I sit down with Taylor Jean Anderson, a coach and systems strategist who helps people build online businesses around what they genuinely love to do. Most founders are drowning in tools and still doing low-value work. This episode is about flipping that. When we use AI right, it enables us to be more human and approachable, not less so. We become able to...

🎙 In this episode, I share how Claude has fundamentally changed the way I create and ship courses by turning a tangled mess of tools into a fully automated, end-to-end production line. I walk you through the stack of “skills” I’ve trained Claude to perform so far, including scraping all my course transcripts, generating logos, slides, handouts, and lock pages. As well as feeding everything into Ci...

🎙 In this episode, I share the single shift that completely changed how I use AI - creating a clear, detailed Brand Voice Guidelines document so AI can write in “my” voice, not a generic AI-sounding one. I walk you through how I went from clunky, obviously AI emails to polished copy that sounds like the best version of me, while still being fast to produce and genuinely on-brand. You’ll hear how I...

🎙 In this episode, I open up about the very real FOMO and identity crisis I’ve been wrestling with as AI explodes across the business world. I share the sleepless nights, the technical headaches of getting Claude Code and task‑running agents to work within tools like Asana, and the uncomfortable question of whether I should rip up my existing business and go “AI‑first” from scratch.   You’ll hear...

🎙 In this episode, I share how I’ve taken the chaos of managing dozens of DNS records, SSL certificates, and email settings across multiple providers for my websites. I simplified it all into one, non‑techie‑friendly dashboard using Cloudflare. I walk you through how I now spin up subdomains, connect tools like my CRM, and handle DKIM and DNS changes in minutes instead of hours – often with one‑cl...

🎙 In this episode, I share why I’m no longer excited about replacing whole teams with AI and instead, focus on building AI‑augmented teams that get better results, faster, without blowing the payroll budget. I’ll walk you through how I “hire and train” AI like a new team member using Standard Operating Procedures (SOPs), templates, and examples, and why treating AI like a search engine is the fast...

🎙In this episode, I sit down with Dave Nyss, founder of Real Learning. Together, we explore how “red energy loops” of stress, overthinking and self‑doubt quietly drain your business, how to spot the blind spots and mental filters that keep you stuck, and how to recondition your brain so you can operate more from flow, peace and unconscious brilliance while still growing a profitable business. We d...

🎙 In this episode, I sit down with Tarra Stubbins, CEO of Take It Easy Group. She went from being a roadie to becoming Mick Jagger´s personal assistant. We unpack what it really means for your business when you get high‑level support at an early stage. We also dig into the difference between a task‑based VA and a strategic EA, why an EA can be your most important first hire, and how the right supp...

🎙 In this episode, I share how and why we’ve built a simple, structured feedback system into our meetings to make sure that even the most timid team members feel safe giving honest, constructive feedback - and yes, even to me as the business owner. I’ll walk you through our meeting scoring, the Meeting CHAIR guide, and the pre‑written feedback scripts we use to keep feedback objective, future‑focu...

🎙 In this episode, I sit down with Tamara Munoz, a Fractional COO specialist and founder of Behind the Screens. Together, we explore how to get high-level operational support before you can justify appointing a full-time COO, and what it really looks like to extract yourself from the day-to-day while still running a lean, human-centric business that supports your goals of being present for family...

🎙 In this episode, I dig into what it really takes to build a business that no longer depends on you for every answer, every decision, and every tiny task. I start with the mindset shift from “I’ll just work harder” to “how do I turn my vision into operational flow?” I walk you through how to get what’s in your head into systems, often using affordable virtual assistants to build and improve them...

🎙 In this episode, I share my incredibly frustrating experience of recruitment, including hiring my replacement as an intern, recruiting for my various companies, and running a recruitment agency.  A journey that took me from hating recruitment to building an AI-powered, VA-driven system that finally makes hiring simple, objective, and repeatable. You’ll see why traditional recruitment is so slow...

🎙Have you ever had a great business idea stuck in your head, but struggled to turn it into something your team could actually build and execute? In today's episode, we discussed the game-changing skill of process mapping—how to transform visionary concepts into systematic, executable workflows that truly drive your company forward. I shared proven methods and frameworks, and broke down simple, sta...

🎙In this episode, I introduce a game-changing free AI speech-to-text app that’s designed to save you hours each year. If you’re someone who prefers talking over typing or wants to work more efficiently, you’ll find this episode packed with practical insights. I share real-world examples of how this tool transforms daily tasks—like collaborating with team members or managing emails—turning minutes...

🎙Documenting what you do in an operation manual (OM) or SOP is fundamentally the easiest way to ensure somebody else reliably gets stuff done in your business, without your involvement. The challenge is that most small businesses have literally hundreds of tasks which need to be documented, and that itself can become quite overwhelming and quite disjointed, disorganised, and messy.  If you're not...

🎙 If they were giving out awards for procrastination and avoidance of admin tasks, I would win hands down, out of pretty much anybody I know. Whether it's chasing people up, responding to emails, checking my messages, or just basically doing those admin things that just back up and just annoy the hell outta you. That is where I really, really struggle. That was until I did one thing, which I am go...

🎙 This morning, I spent a couple of hours automating a task that takes about an hour a week to do. That means going forward, we're gonna save about 50 hours a year. That's pretty cool. However, my reflection on this was not so good. Why was I the one who A, spotted this needed to be done, and B, ended up doing the automation myself? It's something I fall back into sometimes. And what I wanna talk...

🎙Today, I interview Andee Hart, the host of She Sells Differently and an ethical sales coach with 17 years of experience working in corporate sales and running her own businesses. Her approach is service-driven, starting every sales conversation not with “How am I going to close this deal?” but with “How can I help this person?” Then, the sale becomes effortless and enjoyable—a real win-win. KEY T...

🎙 If you're considering hiring a remote worker from the Philippines, or you already have a Filipino team, this episode is a must-listen. I interview Nicolas Bivero, who’s spent over a decade helping companies build teams in the Philippines. I’m also a long‑time advocate—my entire team is based there. We dig into the real‑world pros and cons of Filipino remote teams: the cultural differences you ne...

🎙Today I’m joined by Dr Carrie Graham, who has a PhD in adult and workplace learning. We share a similar mission: helping business owners reduce stress by getting what’s in their heads into the heads of their team so they can do the work effectively and efficiently. Carrie brings an academic and highly practical approach to building training that actually works—engaging people so they complete it,...

🎙 Today I’m taking you behind the scenes to share our formula for creating high‑performance job titles and opening paragraphs that actually get clicked. It’s based on a detailed analysis of over 60 job postings that generated 22,000 clicks over three years. We’ve posted more than 200 ads over eight years, but this three‑year window is where we’ve got solid stats. As you can see, I’ve had a lot of...