Syndic8 Series

Ethan Giffin, founder and CEO of B2B e-commerce agency and author of Closing the Digital Revenue Gap , joins Chris John to talk about the friction still holding back B2B commerce. They dig into why so many manufacturers and distributors are still relying on manual order entry, spreadsheets, and outdated buying workflows—and why customers are quietly moving spend toward vendors that make purchasing...

Retail futurist Doug Stephens joins Chris John to unpack what’s actually changing in commerce right now, and what leaders are missing. They discuss the macro shifts shaping retail, including AI, market volatility, and the continued move toward digital consumption, and why many companies are still chasing efficiency while missing the next sources of advantage. Doug shares one of the core theses beh...

Grace Perry joins Chris John to talk about what most teams are missing with AI: a clear plan for how it changes the work. They cover why most AI projects fail, how leaders can keep it simple, and what it looks like to treat AI like a coachable skill instead of a threat. Grace shares lessons from AWS and Salesforce’s Agentforce work in retail, plus why the “human stuff” still matters most: creativi...

In this episode of The Syndic8 Series, Chris John, CEO of Syndic8, sits down with Justin King, Global Managing Director of the B2B E-Commerce Association, to unpack why B2B needs to stop thinking in terms of “e-commerce projects” and start thinking in terms of digitizing the entire business. Justin traces his journey from early blogger to founder to association leader, then explains why most manuf...

In this episode of The Syndic8 Series , Syndic8 CEO Chris John sits down with PIM consultant and Catalog Insight founder Krys Neder to unpack why product information is quickly becoming a make-or-break asset for brands. Krys shares real-world stories from European fashion and retail—including a global brand nearly delisted from Amazon over poor data—and explains why “garbage in, garbage out” is st...

Brian Beck, Co-Founder of Master B2B Ecommerce and a Managing Partner at Enceiba, talks to Chris John, CEO of Syndic8, about the rapidly democratizing world of B2B Ecommerce, how B2B businesses can learn from B2C, what to do in a world with less and less distributors, and more.

This week, Chris John, CEO of Syndic8, talks to Dave Malda, Director of Partnerships at iPaaS.com, about how to make sure your integration project goes well, how the eCommerce space is rapidly consolidating, how to be where your customers are, and more.

Chris John, CEO of Syndic8, talks to Derek Sewell, Senior Director of Strategic Growth & Alliances at dataX.ai, about not boiling the ocean when you start getting a data management system in place, why you should stay taxonomy agnostic, the limitations of AI, and more.

Chris John, CEO of Syndic8, talks to Jake Athey, VP of Go-To-Market and Sales for DAM and PIM at Acquia, about how speed to market is the most important metric, how multi-brand organizations can manage their data, how AI and syndication can help you compress your product development cycles, and more.

Chris John talks to talks to Alan Gormley, CEO of Shopbox.ai, about how contextual AI + syndication are the future of retail, how the boundary between physical stores and online shopping is completely gone, why AI in retail needs a serious adjustment, and more. 

Chris John talks to Chris Whalen, Managing Partner at Avyre, about why technology needs to come after people and process, why dedicated syndication systems are critical, the biggest ERP untangling he's ever taken on, and more.

Chris talks to Jason Greenwood, Founder of Greenwood Consulting and the host of the Ecommerce Edge Podcast, about how the modern B2B customer has changed, the importance of a data audit, how client relationships can be strengthened by better tech, and more.

Chris talks to Eli Cooley, President of Industrial Data Associates, about how to make your products stand out in search, how to avoid applying AI to the wrong paradigm, the shift from table view to left-side SKU navigation, and more.

Chris talks to Jason Hein, Founder and CEO of AcumentalB2B, about telling customers the most precise stories through data, how he helped a company reduce their time to load in new products from months to weeks, why "golden sources" tarnish so fast in the modern world, and more.

Chris talks to Jacobi Zakrzewski, VP of Tech Strategy and Solutions at Luminos Labs, about how to climb the ladder of data maturity, why it's important to figure out all the sources of truth in your company, why internal search can be massively powerful, and more.

Chris talks to Jeff Bridges, VP of Partner Management and New Business development at Ntara, about increasing your speed to market through data management, forthcoming trends in the PXM space, how to stay agile in your company's data management system, and more.

Chris talks to returning guest Matt Priest, President and CEO of the FDRA, about whether the expected recession has happened, why customers are looking for value more than ever, America's tariff policies, what to expect for the upcoming holiday season, and more

Chris talks to Neil Patel, NYT Best Selling author and founder of Neil Patel Digital, about the keys to making digital marketing work for you, why you should be thinking about search *everywhere* optimization, how data will drive the future, and more.

This week on the Syndic8 Series, Chris talks to Jason "Retailgeek" Goldberg, CSO at Publicis Groupe, about how Shein and Temu have had record growth from listening to consumer data, the digital beginning of the modern purchase cycle, why telling people what products to want doesn't work anymore, and more.

Chris talks to Ken Kellaway, CEO and President of RoadOne. They discuss long-term planning with your supply chain partnerships, changes in shipping and consumer expectations in the last five years, how RoadOne had to react to the Baltimore bridge collapse, and more.

Chris does a deep dive with Dan O' Connor, founder of Trailblazers.ai, on data management, avoiding data entropy, making sure your data is ready for AI, and more.

Chris talks to Greg Buzek, Founder of the IHL Group, about data readiness, the impact of the pandemic on the retail market, AI readiness from company to company, and more.

Chris talks to Sucharita Kodali, a Senior Retail Analyst at Forrester, about keeping your GenAI strategy specific to your business, how robotics are transforming retail, the future of the retail industry at large, and more.

Chris talks to Bill Aldridge, CEO of Allport Cargo Services USA, about the state of the supply chain today, his advice for retailers trying to navigate the supply chain in 2024, and more.

Chris talks to Steve Johnson, Director of Ecommerce at Dan Post Boots, about how data transformed retail, how AI can be used for so much more than just writing copy, the Stanley Cup phenomenon, and more.