SwissCast Shows: Where Swiss Life Meets English Voices

Introducing the third season of the Narratives of Purpose podcast. In this new season, I continue to share unique stories of global changemakers and trailblazers, passionate people who are making a meaningful impact in the world. My journey in the next episodes will bring me from Hong Kong to New York via India, Sweden, Ireland and Switzerland. The conversations with my guests will be centered aro...

Send us a text "Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But most come to a point in time where they know they must raise their prices. That's when fear...

Send us a text Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to be doing. And just think of all those years you've spent getting great at what you do or your product...

Send us a text Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the competition charges. Of course the competition is an important pricing consideration for many but what...

Send us a text Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start.  They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty in your prices makes communicating them feel incredibly awkward. Of course, lea...

Send us a text Aligning the price to the value you deliver makes sense. But too often it's simply not the case. Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging the higher price. Either way the result is the same,...

Send us a text It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal. They do so to "save" money but make it hard for to get the results they're seeking. And often you'l...

Send us a text Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand the economic value of their offer. Nor do they have a clear way to set prices they feel confident abou...

Send us a text Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process where you look at different aspects to determine which prices are best. Businesses that treat pricing...

It is the Season two finale of our show. This last episode features Geneva-based, comic artist and painter Jean-Philippe (JP) Kalonji. JP is also an editorial illustrator for the Swiss newspaper Le Temps. In this discussion, he shares the role artists and culture play in social change, plus the importance for him to use his twenty years experience to be part of change makers creating social impact...

I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it.  These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the possibility of someone rejecting your offer. But the questions are, will these excuses get you...

Send us a text Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business BUT is it the right thing to do for your business? Great question!  As my mother used to say, "Just because everyone else does it doesn't mean you have to." We're exposed to this...

This new episode features South Carolina-based, transformation activist Drisana (Dru) McDaniel. Dru is a co-founder of the Transformative Teaching Collective, a worker-owned cooperative which promotes social justice education. She designs and facilitates customized workshops that awaken and enable intergroup dialogue to advance Anti-Racism, Diversity, Equity, and Inclusion. In this conversion, Dru...

Send us a text Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy, you felt ashamed of your prices, guilty to charge that much, anxious or afraid to ask for it, too lazy to stand up for your value, to be “fair”, or  to prevent objections? If so, you’re not alone. These nasty discounting habits se...

This new episode features Olawale Ajose. He is managing partner at Market Access Africa, a health care consulting firm based in Geneva, Switzerland, focusing on sub-saharan Africa. In this discussion, Wale talks about his journey in Global Health, supporting low and middle income countries. He also shares how his firm helps companies, organizations in the public sector and private sector, as well...

Send us a text Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay.  As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll...

Send us a text Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so. Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they know it's needs to be done but aren't sure why and how. The fear of losing even one customer is so bi...

This new episode features Ndeye Makalou. She is a drug development, clinical operations, and global supply chain leader in the Biopharma industry. In today’s conversation, Ndeye shares her passion for market access and developing health care systems in emerging markets rooted in her personal journey. She also talks about her endeavour to challenge the status quo, and develop solutions, while worki...

Send us a text The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking. Change your thinking and change the quality of your mind. Often being able to overcome the adversity of your thinking is what allows you to finally move fo...

Send us a text Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions aroun...

This final episode of the September Inclusion series features Oghenewaire Jennifer Nikoro, a legal practitioner and disability advocate based in Lagos, Nigeria. Jennifer is the founder of Life Beyond Disability Foundation, which advocates for equal rights and social inclusion for persons with disability in Africa. In today’s interview, she shares her journey and her vision of empowering lives beyo...

Send us a text Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years. Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suffer. In this episode of Live with the Pricing Lady I share  3 reasons why it helps you to start w...

This third episode of the September Inclusion series features Thibault Trancart, based in Geneva (Switzerland) and founder of No Blink. With No Blink, Thibault offers services such as conferences and workshops, with the aim to raise awareness plus take off the negative perception of visual impairment, but also inspire people to use their struggles as a force to move forward. In this discussion, he...

Send us a text When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is: …not taking the time to understand the customer. This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Beyond pricin...

The second episode of the September Inclusion series features special needs advocate, writer, and TEDx curator, Eraina Ferguson. She is the founder of My Good Life, an organisation that enables families of children with special needs to live their best life despite their circumstances. Eraina authored a memoir in 2020, likewise titled My Good Life . In this conversation, she shares her journey rai...