Sweet Takes

Jenny Groberg plays the long game. As founder and CEO of BookSmarts Accounting and Utah's 2024 CEO of the Year, she's built a team of more than 30 women by betting on patience, people, and the slow compounding power of showing up every day. In this episode of Sweet Takes, Jenny sits down with Coby over frozen custard at Nielsen's to talk about what that philosophy looks like in practice: thinking...

What does it take to stay genuinely healthy in a world full of supplement hype, fad diets, and conflicting fitness advice? According to one coach, the answer is simpler than you think: eat real food and get some sleep. In this episode of Sweet Takes, Coby and Natalie Peterson, owner, coach, and competitor at Saratoga Springs CrossFit head over to grab some salmon sushi from Smith's to talk about w...

What do a billion-dollar mattress company, a hands-free shoe brand Nike invested in, and a smart-oven meal service all have in common? One marketer: Alex McArthur. In this episode of Sweet Takes, fractional CMO Alex McArthur sits down with Dan over fresh-baked focaccia from a Lehi bakery called F'kosh to talk about what really drives brand growth. Alex has helped build and scale some of Utah's mos...

In October 2024, Johnny Fauver was a financial advisor with 30 business ideas sitting on his phone. Eighteen months later, he's running a Costco roadshow, rolling into 150 Smith's grocery stores, and in talks with Harmons, Maverik, and Planet Fitness. The product? Tide Treats, a protein-packed crispy rice treat with 25 grams of protein, six grams of fiber, and no added sugar. In this episode of Sw...

Preparation beats luck. Every time. In Episode 10 of Sweet Takes , Coby sits down with brothers Bryce and Brandon Doman, former BYU football standouts and co-founders of Dominator, the premium basketball and pickleball brand bringing pro-level play into your backyard. Over plates of the legendary Doman nachos at Milagros Mexican Restaurant in Orem. The three dig into what it actually takes to buil...

In episode 9, Coby sits down with Tyler Brown, Head of SEO and AI at Big Leap, to unpack training-data latency, why AI can spot AI-generated content, and how brands can move now to win the next era of search. bigleap.com/sweet-story

AI promises speed, scale, and smarter work. But what if it’s actually making your thinking worse? In this episode of Sweet Takes , Jaime Theler joins Coby for a trip to Lehi Bakery and a conversation about the real divide in AI. It’s not adopters versus resisters. It’s how you use it. They dig into the tension between efficiency and creativity, why using AI as an “easy button” can quietly erode yo...

Most marketers don’t have a Google Ads problem. They have a paid strategy problem. In Episode 07, Scott Smoot, Director of PPC at Big Leap, joins Coby to explain why automation alone can’t drive results and why brand strategy is more important than ever. We’re breaking down: Signals Over Control: How to feed the algorithm the right data so automated campaigns actually work. Beyond the Bottom Funne...

Automation is supposed to make business better. Faster responses. Smoother systems. Happier customers. So why do so many automated experiences feel like you’re just a mere digit in someone’s CRM funnel? In this episode of the Sweet Takes Podcast, Coby goes for a Swig run with Dallas Olsen, Director of Revenue Operations at Big Leap.  Together, they unpack one of the biggest misconceptions about AI...

Your AI isn’t broken. Your content is. In this episode of Sweet Takes , Coby hits the road with Ben Ard, co-founder and CEO of Masset, to unpack the real problem hiding behind “AI strategy”: content chaos. Lost files. Wrong versions. Ancient docs treated like truth. Sound familiar? Ben shares how Masset is building proactive AI that finds the right content before you ask—and why AI should amplify...

What do leaders misunderstand about motivation, and why does it matter so much for performance? In this episode of Sweet Takes, host Coby sits down with Eric Jackson, EVP of Client Operations at Big Leap, for a practical conversation about what truly drives human behavior at work. As they head to Swig for a midday treat, Eric reflects on his evolution as a leader, from people-pleasing to leading w...

In today's episode James Straatman, VP of Product Development at Big Leap, joins the show to discuss why the digital marketing landscape is shifting from purely performance-based strategies to brand-led performance. We dive into the power of storytelling, personal truth, and challenging market bias to create high-growth strategies. Thanks for joining us! Visit bigleap.com/sweet-story to learn more...

Tired of impersonal, formal business interviews? Sweet Takes is the bi-weekly podcast that brings you honest, behind-the-scenes looks at the complex business landscape, one sweet run at a time. In this episode, we join Jared Strain, co-founder of Super Top Secret. From skateboarding and snowboards to billion-dollar brands, this conversation traces a single idea: disruption requires courage. We tal...

Tired of impersonal, formal business interviews? Sweet Takes is the bi-weekly podcast that brings you honest, behind-the-scenes looks at the complex business landscape, one sweet run at a time. In this episode, we join Zach, VP of Revenue at Big Leap, for a transparent conversation on why the leadership team functions as an organization’s nervous system. Guests can expect a space where "shop talk"...