Swaay.Health Podcast

Healthcare moves fast, but sometimes the laws guiding it don’t. Right now, a 1991 law meant to block dinner-hour robocalls is keeping Medicaid plans from texting patients. This restriction is creating very real access barriers for the patients who need care the most. Swaay. Health sat down for an in-dept discussion on this issue with Abner Mason, Chief Strategy and Transformation Officer at Ground...

Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you're building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners. We sit down with Adam Cherrington, Vice President of Digital Heal...

Search marketing isn’t dead, but it is unrecognizable from just a few years ago. Thanks to AI, long-tail queries, and shifting user behavior, the old rules no longer apply. If you’re still chasing high-volume keywords or flooding the web with generic posts, it’s time for a strategy check. We asked Lacey Reichwald from Aha Media Group to share what healthcare marketers need to know now about SEO.

Rebrand projects usually take longer than expected – mostly because the deadlines can be shifted easily. Codametrix didn’t want this to happen, so they tied their rebrand to the annual HIMSS conference. They completed it in just ten weeks! Here’s how.

Guess what? There’s a real ROI to posting thoughtful and engaging posts on social media for B2B healthcare vendors. In this episode, SeamlessMD CEO Joshua Liu shares how his personal LinkedIn posts are opening doors, building relationships, and helping humanize his company’s brand - without even a hint of a sales pitch. From defining his “pillar topics” to writing posts that resonate with health s...

Getting media coverage in healthcare isn’t about sending out a press release and hoping for the best. It requires strategy, relationships, and a deep understanding of what journalists actually want. Here are a few strategies from Jodi Amendola, President & Co-Founder of Amendola Communications to get you started.

Anika Gardenhire, Chief Digital and Information Officer at Ardent Health , shared some tough love with Swaay. Health at ViVE2025. She burst the bubble on three of the go-to marketing tactics: email outreach, exhibiting at conferences, and relying on your brand’s legacy. Key Takeaways Cold Emails Don’t Work. Gardenhire doesn’t respond to unsolicited sales emails or calls. Vendors need a different a...

For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow-tie model, to drive their patient experience initiatives at scale. Here’s how. Sasha Perez-Loor, Director of Sustainment & Improvement in Consumer Experience at AdventHealth, is the guest on this epi...

In a lively and insightful Swaay. Health “Coffee Chat Roundtable,” Colin Hung and I were joined by healthcare marketing experts Burt Rosen and Julie Wolk.  During our conversation, we shared unfiltered realities of our career journeys, challenges we’ve faced in the industry, and valuable advice for those seeking jobs or looking to make an impact. The discussion sheds light on the...

Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD – CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and providers. Dr. Gardner joins host Colin Hung on the podcast to discuss how Kyruus is working to bring plans and providers closer together.

Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and affordable way to improve patient experience while also building trust. Drew Veach from BizStream and Sean Wright from Kentico join host Colin Hung for an engaging discussion on this podcast.

In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your healthcare organization.

One of the best parts of the Swaay. Health LIVE conference is giving out the Swaay. Health Awards   ( Currently open for 2025 ). It is amazing to see the great work being done by the wide variety of healthcare marketing and communciations professionals in the community. The winners bring a wide variety of expertise and experience. That’s why I was really excited to sit down with Tim Busche,...

Building a successful healthcare PR team is like putting together 3D puzzle. You need a strong foundation, the pieces must fit precisely together, and everything must be delicately balanced. It is difficult, but not impossible. Here is how one leader does it.

In response to popular demand from the community, the team at Swaay. Health have officially launched the Sway. Health podcast. We were joined by veteran healthcare podcaster Carol Flagg for an exciting debut episode. Designed to provide the healthcare marketing community with valuable insights and engaging content, the podcast is a must-listen for marketers and PR professionals at health IT compan...