Sustainable Winegrowing

Extreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand's Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke's Bay region. When the cyclone hit in February 2023 just before grape harvest, flood waters reached over t...

Your wine club members are more than just wine enthusiasts – they're YOUR WINE'S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-m...

Since the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive Director at the Upper Salinas-Las Tablas Resource Conservation District, and Michael Larcher, North Ameri...

The needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the lat...

If you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation's top researchers to present at the Expo for a number of years. In today's podcast, you will get a preview of the topics and speakers for this year's event....

Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour ! Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedi...

High temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the most common. In high heat, s ugars accumulate faster, acids degrade, ripening happens earlier and the re...

A successful business does more than sell a great product. Companies that embrace the Business value  of sustainability treat their employees and the community with care and respect . Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine in...

Plants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty Fellow, School of Integrative Plant Science Plant Pathology and Plant-Microbe Biology Section of Cornell AgriTech is trailblazing remote diseas...

In this week's Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience . Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts wi...

What makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening.   Yeasts get into the berries and ferment the sugar out in the vineyard. Bacteria follow up, feasting on the alcohol, converting it...

Variety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science a...

If you want science-backed earth, water, biological, and mapping data about your land, look no further than the United States Geological Survey. Geoffrey Cromwell, Geologists at USGS at the California Water Science Center shares what this nonregulatory agency can do for growers and delves into two studies on California water basins. The USGS's mission is to investigate Earth sciences and make all...

97% of people start their search for a local business online ( Linkedin, 2019) . When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to pay you a visit? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While ou...

Cliff Ohmart, Principal of Ohmart Consulting Services reflects on his 40-year career in agriculture. Cliff seeded his career with a Ph. D. in Forest Entomology from Berkley University. He worked in forestry in Australia, as a Pest Control Advisor in Chico, with the Lodi Winegrape Commission, and at SureHarvest. Cliff shares his experiences with sustainable winegrowing innovations including cover c...

With heightened awareness of climate change, pollution, and environmental depletion, it's no surprise that nearly 6 in 10 consumers are willing to change their purchasing habits to help reduce negative environmental impacts ( IMB Institute for Business Value, 2020 ). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer...

Looking for a tool to help you make irrigation and Nitrogen application decisions? How about one that will not cost you anything? Michael Cahn , Farm Advisor, Irrigation and Water Resources at the University of California Cooperative Extension in Monterey County explains a valuable software for farmers – CropManage. This free software from the University of California combines a wide variety of da...

It's here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new , 30-minute online training course . Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro pod...

RNA Interference, known as RNAi, is a biological process that leads to the silencing of gene expression.   A lot of plant viruses are RNA viruses including grapevine leafroll-associated virus and grapevine red blotch virus.  Yen-Wen Kuo, Assistant Professor  in the Department of Plant Pathology at the University of California, Davis is researching ways to i nduce RNAi in grapevines to target virus...

The proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years ( IWSR, 2022 ). Your customers will only know that your wine was made sustainably if you tell them ! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about...

When it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just a work schedule. Today, there is software that supports both employers and employees. Right from your tablet or smartphone, you can track clock ins...

Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it's evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twi...

As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and...

While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable ( 2022 Morning Consult,  What Sustainability Means to Consumers ). There is a need for consumer education on sustainability, and this is a great opportunity for your brand! Welcome to Marketing Tip Monday wi...

The three pillars of regenerative farming are soil health, animal welfare, and social wellness. This podcast brings together interviews with two farmers who are exploring regenerative agriculture practices: Caine Thompson, Managing Director at Robert Hall Winery and Sustainability Lead at O'Neill Vintners and Distillers plus Clint Nelson, Director of Vineyard Operations and Grower Relations at Bon...