Sustainable Winegrowing

Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke , Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage area needed. Brent also addresses the best time t...

You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedica...

Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera's adaptation to long-sustained winters. Jason Londo , Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to wake up earlier posing a risk to freeze or frost damage. By researching acclimat...

People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand's values to align with their own , and they'll vote with their wallet if they don't feel a match. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our long...

Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have ch...

There are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the...

Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman University and science lead at Hydrosat explains how high-resolution data from space helps farmers plan for...

Do you know where your food comes from? "Food disconnect" is a term used to describe the average consumers lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product: what's in their glass. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer...

When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual Viticulture Academy shares a big-picture approach to nutrient management that is practica...

Thach and Lease  asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?"  87% of respondents said they believe that their social media presence increases sales.   Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn ab...

The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle , Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as they apply to the wine industry. Viticulturalists and winemakers can look at easy to measure practices li...

Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales , we've been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly m...

Extreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand's Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke's Bay region. When the cyclone hit in February 2023 just before grape harvest, flood waters reached over t...

Your wine club members are more than just wine enthusiasts – they're YOUR WINE'S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-m...

Since the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive Director at the Upper Salinas-Las Tablas Resource Conservation District, and Michael Larcher, North Ameri...

The needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the lat...

If you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation's top researchers to present at the Expo for a number of years. In today's podcast, you will get a preview of the topics and speakers for this year's event....

Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour ! Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedi...

High temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the most common. In high heat, s ugars accumulate faster, acids degrade, ripening happens earlier and the re...

A successful business does more than sell a great product. Companies that embrace the Business value  of sustainability treat their employees and the community with care and respect . Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine in...

Plants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty Fellow, School of Integrative Plant Science Plant Pathology and Plant-Microbe Biology Section of Cornell AgriTech is trailblazing remote diseas...

In this week's Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience . Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts wi...

What makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening.   Yeasts get into the berries and ferment the sugar out in the vineyard. Bacteria follow up, feasting on the alcohol, converting it...

Variety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday with SIP Certified . We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science a...

If you want science-backed earth, water, biological, and mapping data about your land, look no further than the United States Geological Survey. Geoffrey Cromwell, Geologists at USGS at the California Water Science Center shares what this nonregulatory agency can do for growers and delves into two studies on California water basins. The USGS's mission is to investigate Earth sciences and make all...