Sustainable Today, Successful Tomorrow

What does responsible whale watching actually require? 🤓 Some whale watching experiences look effortless.  But behind the scenes, the most responsible ones are built on science , discipline, and deep respect for the ocean. 🐳  In this episode of Sustainable Today, Successful Tomorrow , Carlos from Futurismo Azores Adventures takes us inside a science-led decisions approach that guides every decis...

Why are wildlife encounters always such a grey area? 😬 Seeing animals in the wild is one of the most powerful parts of travel. Yet it’s also where things can go wrong fastest .  🐘  How close is too close? 🐋  What quietly puts pressure on wildlife? 🐢  How can we guide travellers without killing the magic?  In this episode of Sustainable Today, Successful Tomorrow , we dive into the realities be...

Travel is shifting fast. But where is it actually heading next? In 2026, travel will be even more mindful, personal and connected . Travellers want more than checklists, highlights, and perfect photos. 🌄  But what does that actually look like in practice? And how can travel businesses meet those expectations? In this episode of Sustainable Today, Successful Tomorrow , we break down the five key g...

Can AI make tourism more sustainable? AI is everywhere, but it’s not always used in the right ways. 🫢  In this episode of Sustainable Today, Successful Tomorrow , we talk with Edmund Morris from Equator about how AI and data can become tools for smarter, fairer, and more sustainable tourism.  Together, we explore how AI-powered insights help travel businesses and destinations move beyond carbon a...

In sustainable travel, data is often reduced to one thing : carbon. But travel is about so much more than emissions. 🌍 What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture?  Because when used right, data can turn good intentions into real impact . 💪 In this episode of Sustainable Today, Successful Tomorrow , we explore how...

It’s time to rethink ‘off the beaten track’. 😮 Because travel isn’t about how far you go. It’s about how deeply you connect. In this episode of Sustainable Today, Successful Tomorrow , we talk with Thomas Power from Pura Aventura about what it really means to ' go beyond the ordinary' . 💫 Together, we unpack why the idea of “off the beaten track” has lost its meaning, and how travel bu...

Nobody remembers the places. They remember the people. 🤗 The guide who shared his family’s story. 😄 The stranger who turned into a friend. Those are the moments that make travel last.  Landscapes fade and landmarks blur. But the people you meet, that’s what stays. ☺️ Because the most powerful moments often aren’t planned. They happen in conversation, curiosity, and shared experience. In this epi...

Trains are back in style, but can it really compete with flying? 🚂 That’s the question we explore in this week’s episode of Sustainable Today, Successful Tomorrow . Together with Paul Conroy from Byway , we dive into what it takes to make flight-free travel inspiring (yet practical). 🤩 From night trains and cross-border connections to the tech challenges of Europe’s rail network, we unpack how B...

Is slow travel the future of tourism? 🐌 In this episode of Sustainable Today, Successful Tomorrow , we explore one of the biggest shifts in how people travel: slowing down. 🐇 Are travellers tired of rushing from highlight to highlight? 🚂 Is slow travel about sustainability, or just a better experience? 💭 What challenges stand in the way of making slow travel mainstream? From personal stories o...

Why is it so hard to talk about sustainability in tourism? 😦 In the opening episode of season 2 of Sustainable Today, Successful Tomorrow , we dive into one of the biggest struggles: sustainable marketing. 😵‍💫 What if you don’t know what to share? 🫤 How do you avoid being seen as greenwashing? 😵 And what if travellers don’t seem interested at all?  From perfectionism holding businesses back t...

How to handle overtourism? 😰 In this season’s final episode of Sustainable Today, Successful Tomorrow , we unpack one of the toughest challenges in tourism today: overtourism. 😬 Is overtourism becoming impossible to ignore? 🤔 When does growth stop being a good thing? 🙂 What tools do businesses and destinations need? We explore the causes and ripple effects of overtourism . From too many people...

What does destination sustainability look like year-round? 🏔️ In this episode of Sustainable Today, Successful Tomorrow , Anne sits down with Beth Markham , Environmental Sustainability Manager for the Town of Vail . They explore how one of the best-known ski destinations in the U.S. is tackling sustainability far beyond the slopes. ⛷️ From tourism pressure and housing challenges to resident engag...

Can a destination make sustainable travel the default? 😲 In this week’s episode of Sustainable Today, Successful Tomorrow, we tackle one of the most ambitious questions in sustainable tourism and explore what it really takes to turn it into reality. We share practical examples and perspectives from Vail, Colorado, a destination that is taking sustainability seriously at the core of its strategy....

Who exactly is the sustainable traveller, and how do you reach them? 🎯 In this week’s episode of Sustainable Today, Successful Tomorrow , we unpack this big sustainable marketing question. We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭 We break it down into practical strategies, including: 👥 Defining your ideal traveller  🔍 Understand...

How do you build a tourism business that grows with the community and creates real value for everyone involved? That’s Community-Based Tourism the Kara-Tunga way! 🤝 In this episode of Sustainable Today, Successful Tomorrow , Anne sits down with Theo Vos, founder of Kara-Tunga, a tour operator in Northern Uganda that’s leading the way in community-based travel. They talk about building a sustainab...

Community-based tourism sounds great in theory, but what does it take to really make it work? 🤔 That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow . Together with Theo from Kara-Tunga in Uganda, we dive into the real-world challenges of building community-based experiences that benefit local people and resonate with travellers. 🌍 From awkward inte...

Is sustainability certification worth it, or just more paperwork? 😵‍💫 In this week’s episode of Sustainable Today, Successful Tomorrow , we dive into one of the most debated topics in sustainable tourism: certification.  ✅ Is it a stamp of approval that boosts credibility?  🚫 Or is it just an expensive checkbox that discourages creativity? We explore the real benefits and drawbacks of getting...

What if luxury wasn’t about excess, but about impact? ✨ In this episode of Sustainable Today, Successful Tomorrow , Anne sits down with Natalie, Head of Positive Impact at Jacada Travel, to explore how luxury travel is evolving. They talk about shifting the definition of luxury: from consumption to connection. 🙌 Natalie shares how, with Jacada’s approach, meaningful sustainability doesn’t have t...

Does sustainability come at a price? 💸 There's this perception that sustainability comes with a price tag, both for travelers and travel businesses, but is that really the case? 🤔 That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow .  In this discussion, we look at what it actually takes to create positive impact in tourism, with or without a...

“It’s not just about being sustainable. It’s about selling it too!” 🤔 Sustainable tourism and successful entrepreneurship can go hand in hand, if you know how to communicate your efforts effectively.  It’s not just about being sustainable. It’s about resonating with travelers through clear, honest, and practical communication. 📢 In this very first episode of Sustainable Today, Successful Tomorro...