SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

While Stack Overflow, G2, and most B2B directories watched their organic traffic collapse under AI Overviews and LLMs, SoftwareFinder did the opposite. Adnan Malik, co-founder and CEO, grew organic traffic more than 300% over the last two years. Today, roughly 30% of their traffic comes through LLMs and AI Overviews, up from under 5% a couple years ago. In this episode, Adnan breaks down the exact...

Rand Fishkin ran 2,961 prompts across ChatGPT, Claude, and Google AI.  Fewer than 1 in 100 produced the same brand list. In this conversation, he breaks down why the entire "AI ranking" category is built on probability, what actually moves your brand into LLM answers, and how he's marketing his new product AlertMouse with zero AI search visibility on day one. Rand Fishkin is the cofo...

Ryan Doser shows the exact Claude Code workflow he uses to turn one YouTube video into a fully SEO-optimized WordPress blog post — screenshots, internal links, affiliate links, and meta data included — in about five minutes. Ryan runs ryandoser.com, has a 33K-subscriber YouTube channel, and has been building production SEO systems with Claude Code. In this episode he screen-shares the whole pipeli...

Most outbound teams burn through their TAM with the same generic sequences and wonder why CAC keeps climbing. Parthi Loganathan, CEO of LetterDrop, runs a one-person BDR team that books seven-plus meetings a week using a different approach: identify the small slice of buyers actively evaluating competitors, then build campaigns that lead with value instead of pitch. In this conversation, Parthi br...

Tamara Ceman breaks down the exact AI workflow she uses to synthesize customer interviews, prioritize insights, and build interactive marketing tools - without exposing client data. Tamara is a B2B SaaS marketing consultant who's run marketing at Markup (now part of Eros) and U-Screen, and now helps founders break through growth plateaus as an interim head of marketing. In this episode, she wa...

Andréa Jones has published 400 podcast episodes while raising two kids under five. Her system is not hustle - it is infrastructure built from necessity. The podcast is her content hub. Every idea starts as a voice note in Google Notes, gets structured in a ChatGPT project trained on her proprietary Mindful Marketing framework, audience personas, and email voice. She records in Riverside, then runs...

Six to nine targeted bottom-of-funnel pages will outperform 50 top-of-funnel blog posts for pipeline - and Lashay Lewis has the client data to prove it. Lashay breaks down the exact four-element framework she uses to build bottom-of-funnel content: pain points, features, benefits, and capabilities - stacked like Legos in a specific order. Pain leads because high-intent buyers need to connect immed...

Steve Toth has spent 15 years in SEO and now runs one of the sharpest AEO/GEO consultancies in B2B. His core argument: stop tracking where your brand ranks in LLM responses. Start measuring whether LLMs represent you accurately. His Trust Alignment Framework scores how well ChatGPT, Perplexity, and Gemini answer questions about your product across six pillars - vertical, company size, comparisons,...

I am creating an AI-run company that operates without a single employee. This is what it actually looks like inside. Sam Altman predicted the billion-dollar one-person company. Nat Eliason built Felix Craft. I wanted to test whether it was real -- so I built vibemarketers.ai: an AI marketing tools directory run entirely by an AI agent named Viv. Viv operates autonomously through OpenClaw. She comm...

Derek Iwasiuk, co-founder of SearchTides, breaks down his 5-layer "AI Search Undercurrent" framework for getting brands recommended by ChatGPT, Google AI Mode, and Perplexity. We dig into how he tracks 500+ prompts per client, why fan-out queries are the new keyword research, and the free tactics any founder can use today to boost their AI visibility, from Reddit AMAs to $80 press releas...

AI has changed search. But not in the ways most marketers think. In this conversation, Ross Hudgens, founder and CEO of Siege Media, shares findings from analyzing 12,000 URLs across B2B and B2C brands. The results challenge a lot of assumptions about AI content, SEO decline, and where visibility is actually shifting. We dig into why Google is still growing in key categories, why bottom-funnel con...

In this episode, Gen Furukawa  speaks with Carl Holden, founder and CEO of RankBot, to unpack one of the most misunderstood parts of modern SEO: how link authority, automated outreach, and external site signals power both traditional Google rankings and AI-generated answers across ChatGPT, Gemini, and Perplexity. Carl explains why backlinks still matter in an AI-first world, why large language mod...

What does SEO look like when Google is no longer the gatekeeper? In this episode of The SuperMarketers Podcast , Tom Winter, Co-Founder and CEO of SEOwind, joins Gen Furukawa to explore how AI and Large Language Models (LLMs) are completely rewriting the rules of SEO, content strategy, and digital authority. Tom shares why he believes LLMs should be treated as logical engines, not search engines—a...

Highlights:  01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t. 04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data. 05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear. 07:02 — If you only had five hours a month, here’s the single most effective leve...

LINKS:  Retina Media: https://retina.media/ Shane on LinkedIn: https://www.linkedin.com/in/shanehtepper/ SuperMarketers: www.supermarketers.ai

Key Takeaways: AI-Proof Channels : Events, referrals, and trust-based marketing are emerging as "AI-proof" channels The 95% Rule : 95% of content cited by AI agents has been updated in the last 10 months Four Pillars of Winning Content : Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly cited Content Engineers : New role combining AI knowledge, content experti...

Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers. Check Out Fathom: https://fathom.video/

Show Highlights:  5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn 10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT 17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs 21:00 – Data prep for vector databases: chunking content, using parsers, and why this ste...

Show Highlights: 0:00 - Introduction: How AI is reshaping client management in professional services 4:29 - Why professional service firms struggle with client data and decision-making 9:00 - How KnownWell’s AI scores client relationships and predicts retention risk 14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships 19:30 - How AI surfaces upsell opportu...

Hop Online Paris Childress on LinkedIn Show Notes:  4:00 - Building an ICP Matrix with AI: Understanding customer profiles  8:00 -  How To Use client call transcripts to build better AI outputs  14:00 -  Creating an AI council: Getting 30 people on board without fear  16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedIn Reveal.ai 6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creati...

Greg Brooks on LinkedIn SearchTides Website Highlight Timestamps: 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content 9:15 - Discussion on the process of identifying core topics and creating content strategy 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic 23:45 - Insights on the future of...

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.  Manobyte - https://www.manobyte.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

Matt McGrory on Linked IN Check out Arwen Timestamps:  0:57 - Explanation of AI-powered content moderation 2:57 - Using RAG for brand-specific engagement 5:22 - Balancing AI automation with human oversight 8:28 - Prompt engineering and human-reinforced learning 9:00 - Using AI for creative storytelling in marketing 12:27 - Manual moderation techniques before AI tools 14:00 - Creating a structured...

Check out Omneky Hikari on Linked In Show Highlights:  2:09 - Current AI capabilities in marketing 4:40 - Building effective brand assets for AI 6:53 - Analyzing marketing metrics with AI 9:06 - The future of personalization in advertising 10:55 - Limitations and potential of AI in marketing 14:27 - Integrating AI with existing marketing automation 17:54 - Advice for marketers to stay ahead in AI...