Superlative

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical role in upholding the integrity of t...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure,...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Garrin Fraze, the Program Coordinator for the Watchmaking Program at Paris Junior College in Paris, Texas, as well as the owner of G. Fraze Horology. Garrin and Ariel delve into the complex realm of watchmaking, discussing the present shortage of skilled watchmakers, the significance of formal training, an...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of the hobby they both love. They discuss the current l...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. They talk about the brand’s mentality, how making a...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the challenges faced by micro-brands today. They talk ab...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Wei Koh, the Founder of Revolution Media and the Rake Magazine. Ariel and Wei dive right into the evolution of watch media since they both started in the industry, and the current challenges that publications today have when it comes to attracting new audiences. They also discuss the impact of alcohol wit...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by  independent watch designer Max Resnick. The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his family's journey from the Ottoman Empire to Ethi...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Jared Silver, the President of SH Silver and Stephen Silver Fine Jewelry. The two start by discussing Jared's journey from a background in gemstones to the watch business, the unique challenges of building relationships with luxury watch brands, and the innovative concept behind The Villa Menlo Park, a com...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by David Silver, the owner of The Vintage Watch Company. Ariel and David dive right into the history and allure of Rolex, the evolution of the vintage watch market, and the unique challenges of sourcing and selling vintage timepieces. David shares insights on consumer awareness of Rolex, the impact of celebri...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They talk about the shifting preferences towards simp...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Hamza Masood, the Business Development Manager at Watch Charts. Ariel and Hamza start by discussing the intricacies of the watch market, focusing on the role of WatchCharts in providing data transparency and insights for collectors. They explore the challenges of data collection, the dynamics between the...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch bra...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of co...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their conversation they explore themes of risk aversion i...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Zach Smith, the Founder of Hour Precision. Hour Precision is a manufacturer of medical components, semiconductor equipment, and horological assemblies based out of Columbus, Ohio. The conversation delves into Zach's early experiences with machinery at a young age, and the challenges he faced in establishin...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edouard shares insights on the company's dual approac...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by aBlogtoWatch team member, David Bredan. Throughout this episode David and Ariel discuss the current state of the watch industry, the intersection of music and watches, and the role of AI in design. The two explore the challenges faced by the industry today, including the disconnect between brands and real...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especia...

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing watches and why storytelling is so important in the...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design identity crafted exclusively for the collector communit...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Matthew Zinski, the Founder of Typsim watches. Matthew shares his journey from architect to watch designer while emphasizing the emotional and technical challenges of creating timepieces. The conversation delves into the significance of watches as cultural artifacts, the importance of understanding watchma...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Michael Clerizo. Michael is a London-based American journalist who is noted for his in-depth analysis of bespoke luxury products for Financial Times, Wall Street Journal, and other major publications. He recently authored a new book titled “Greubel Forsey: The Art of Invention”, which releases on Amazon on...