Superlative

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Andrew Herman, co-founder of Panzera Watches, to explore what it really means to build a modern watch brand outside the traditional Swiss playbook. Andrew shares the unlikely path from importing affordable European watches into Australia to launching a globally focused direct-to-consumer brand built on value,...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with professional big wave surfer and TAG Heuer brand ambassador Kai Lenny for an in depth conversation about risk, preparation, and what timing really means when nature is in full control. Growing up in Hawaii with some of the most powerful surf breaks in the world just minutes from his home, Kai explains how lear...

On this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch, is joined by aBlogtoWatch team member David Bredan for a deep, candid breakdown of Dubai Watch Week 2025 and why it has quietly become one of the most important consumer facing watch events in the world. Fresh off the show floor and still navigating jet lag, Ariel and David unpack how Dubai Watch Week has evolved from a mod...

On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, the enduring importance of in-person experiences i...

In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation that bridges the worlds of horology, engineering, and cultural influence. Recorded inside Jay Leno’s Garage, this episode explores Jay’s lifelong fascination with mechanical objects, from vintage au...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. Together, they reflect on the enduring cultural imp...

In this episode of Superlative, host Ariel Adams, Founder of aBlogtoWatch, sits down with Felix Wallner, CEO of Hanhart, for a wide-ranging conversation that explores the deep heritage, technical ingenuity, and modern evolution of one of Germany’s most storied watch manufacturers. Felix discusses Hanhart’s origins in the Black Forest and its longstanding ties to Swiss horology, the company’s early...

In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being rooted in true watchmaking culture as he literally join...

On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticalized manufacturing facility producing movements, ca...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed fr...

This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Se...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and remind...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they ex...

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the st...

In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent creators like Wes Kwok of Nodus, Peter Cho of Jack M...

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust in the secondary market. Fred shares how his own experience as a collector led to the creation of TGS, a company dedicated to impartial authentication,...

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Giovanni Moro, co-founder of the Milan-based independent brand UNIMATIC. Giovanni shares the story of how two industrial designers transformed a shared passion for collecting into a globally recognized watch company. From the early days of designing the Modello Uno without a business plan, to building a reputa...

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control over narrative, the impact of shifting from print...

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction within the luxury watch industry. Tornare shares his journey across LVMH’s leading maisons, from revitalizing Zenith to taking on the challenge of steering Hublot, a brand renowned for its disruptive spirit, innovative...

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-standing support for horological communities and onli...

In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platform that allows enthusiasts to log performance, moni...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking, the challenges of producing unconventional moveme...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Barry Cheung, better known on Instagram as @BearWrist, and the Managing Partner of Classic Watch Repair in Hong Kong. Together, they trace Barry’s journey from an inquisitive watch enthusiast in university to his role in launching Hong Kong–based customization brand Undone, discussing the challenges and nu...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Andrea Maggi, owner and CEO of Squale. Andrea shares his insights into Squale’s journey, its design philosophy, and the delicate balance between honoring tradition and innovating for modern enthusiasts. This includes the sport’s deep ties to Italy’s spearfishing culture and the pioneering challenges of m...

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watchmaking and how the brand’s optical precision and h...