Supercharge Marketing

Josh Gillick, Senior Director of Creative Marketing at Cisco (WebEx), didn't take a straight line to get where he is—and that's exactly what makes his perspective so valuable. After building his career across freelance and contract work in design, video, storytelling, and brand, Josh eventually stepped into creative leadership roles at companies like WebEx and Cisco. Today, his team owns the creat...

Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification, explores how one of the world’s leading technology companies balances precision account-based marketing with scalable campaign execution across more than 100 countries. Sophie brings a wealth of experience navigating complex, industrial buying cycles where purchase decisions involve multiple stakeholders and can str...

Caroline Crawford thinks most marketing teams have it backwards. They’re cranking out content without asking the most important question: what’s this actually supposed to do? The result? Beautiful assets that get posted and promptly ignored. Expensive videos that generate zero leads. Blog posts nobody reads past the headline. It’s content for content’s sake and it’s burning through budgets without...

Francisco Chamorro, Director of Marketing and Communications at BBSI, explores what it takes to build marketing programs that are both strategically sound and operationally resilient in an environment where tools multiply, budgets tighten, and alignment is everything. Francisco is a seasoned B2B digital strategist with a decade of experience building global demand generation, ABM, and brand awaren...

Brandon Ratliffe, Head of Marketing Technologies and Operations at Qualcomm, explores how enterprise-scale marketing operations teams can harness AI strategically, govern complex MarTech stacks, and stay grounded in people-first leadership during a period of rapid technological change. Brandon brings a rare combination of deep technical expertise and human-centered leadership to one of the world’s...

Mike Montooth, Division Vice President of Marketing at NFM Lending, explores what it truly means to lead marketing in heavily regulated industries and why the constraints that seem like obstacles are actually the foundation for building more trustworthy, effective, and strategically aligned marketing teams. Mike brings over two decades of B2B marketing leadership across some of the most compliance...

In this episode of Supercharge Marketing , host Thomas Klinger sits down with Nora Ioane , Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching translate into clearer, more trusted marketing, especially in high-stakes healthcare environments. With a background spanning secondary education, internal communications, and healthcare marketing, Nora bri...

In this episode of Supercharge Marketing , host Thomas Klinger sits down with Jan Liebchen , SVP & Head of Marketing at M&T Bank , to explore how brands build trust, relevance, and measurable impact in one of the most regulated and commoditized industries: banking. Jan shares why banking products alone don’t differentiate brands—and why trust is earned not through claims, but through custo...

In this episode of Supercharge Marketing, host Pius talks with Dean Lawton, a founding partner and managing broker who's built a 450-broker team across Canada by prioritizing educational content over traditional cold calls. Dean shares why the most efficient marketers think like content creators first, transforming single podcast recordings into weeks of multi-channel material. With a career spann...

In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow, a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with every buyer at the table. Blythe shares why the best product marketers leave their desks, join sales calls, and build tight-knit customer ecosystems that fuel both strategy and content. With a backgrou...

In this episode of Supercharge Marketing, host Pius Chan sits down with Kirsten Kutz, who leads reputation, media, and culture communications at GE Aerospace. When billions of people touch your product but only a handful understand how it works, you face a rare marketing challenge—and Kirsten has mastered it. She reveals how to build trust across technical audiences and global cultures, why consis...

In this special episode of Supercharge Marketing, we flip the script. Thomas Klinger, Global Head of Enterprise Sales at Lumen5, interviews Pius Chan, VP of Revenue, about the seismic shift that's changed B2B forever: buyers don't want to talk to sales anymore. What You'll Learn Why the buyer's journey went from sales-led to content-led (and what that means for your team) How to structure marketin...

In this episode of Supercharge Marketing , Pius Chan talks with Jacob Brain, Director of Operations at Marketers in Demand, about what it takes to create content systems that scale, especially for small, scrappy B2B teams. Jacob shares how to build a repeatable framework for content that starts with the source: the subject-matter experts inside your organization. “Content needs to come directly fr...

Today’s B2B buyers are tuning out traditional marketing—and doing their homework long before ever talking to sales. Authentic social proof matters more than ever. Yet, too many companies treat customer stories like one-off projects that quickly fade into the background. Andy Stauffer, former VP of Sales and Marketing at CloudCoach and now CEO and founder of Proofmap, has seen this challenge firsth...

According to Sean Sandhurst, Head of Marketing at ROAR & whisper, teams that rush into campaigns without defining their core identity unravel quickly. Marketers need a deep knowledge of shared goals and metrics, the value the organization offers, and what’s already working — and all that data can be found in the realm of revenue operations. Listen to this episode to learn: Why defining your br...

Leigh Stewart doesn’t mince words: if it doesn’t help your audience, it doesn’t count. Leigh Stewart is Director of Content & Communications at Steno. In this episode, she breaks down her battle-tested approach—using AI as a strategic partner rather than a crutch, aligning content with real purchase journeys, and bridging the stubborn divide between marketing and product teams. Listen to this...

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets modular on the meaning of modeling content. Not on...

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How did these industry experts realize the opportunit...

If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time. But what does it really take...

Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand.  Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of f...

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱  But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that.  Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give 👏 up 👏 ! - Check the new...

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌 It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out wit...

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible. Let’s spice things up and stop creating b...

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.  Stephen Midgley, Invafresh ’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline att...

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime storyteller and one of a two-person content market...