Super Unfiltered

When compliance becomes a creativity bottleneck, what gets built? James Murphy just revealed what happens when you bring AI into the most risk-averse industry on earth: banking. Here's what the SVP Creative Brand Lead at U.S. Bank shared in our latest Super Unfiltered conversation: → The trust paradox: Finance lives and dies on authenticity, but AI-generated content exists in a legal gray zone. Wh...

When copyright becomes unenforceable, who pays for creativity? Joe Naylor just dropped some uncomfortable truths about the billion-dollar battle between AI companies and the creators they're scraping from. Here's what the CEO of ImageRights revealed in our latest Super Unfiltered conversation: → The $6.3M wake-up call: One photographer included a single sentence in his contract—"non-transferable a...

A former Wall Street Journal photojournalist just explained why your production budget is about to become irrelevant. Matthew Craig built a global visual storytelling network for brands like Airbnb and Google. Now he's running AI workflows in parallel with live shoots—and the "impossible" shots are getting cheaper than stock footage. His prediction? The entire industry is asking the wrong question...

A D&AD Yellow Pencil winner just admitted something most creatives won't say out loud. Ronaldo Cordova, who went from Ecuador to winning one of advertising's most prestigious awards, uses AI on every brief. Even when clients explicitly say "don't use AI." His logic? They're buying the work, not the process. Here's what he revealed in our latest Super Unfiltered conversation: → The invisible revolu...

When execution becomes free, what are you really selling? Milton Correa and Jones Krahl just revealed something uncomfortable: the ad industry's sacred "1% idea, 99% execution" rule died.  AI killed it. Here's what they shared in our latest Super Unfiltered conversation: → The vinyl-doll paradox: A trend went viral not because of production quality (AI made that accessible to everyone), but becaus...

Former Cadillac CMO and Forbes 50 Most Influential CMO Melissa Grady-Dias joins Super Unfiltered to share how she turned pools into insights, why human judgment beats artificial intelligence, and what marketers need to stop doing right now. What you'll learn: Why the future belongs to individuals who master workflows, not just disciplines How AI gives everyone a "chief of staff" at their fingertip...

Most leaders know they should be adopting AI. But knowing and doing are very different things, especially when your team is skeptical, overwhelmed, or waiting for someone else to go first. Taryn Crouthers didn't wait. As a former leader at ATTN:, she co-hosted the Women in AI Summit and helped launch a cohort specifically for women in media and marketing who felt left out of the AI conversation. N...

Most CMOs have run an AI pilot by now. Maybe it generated some social copy. Maybe it helped with research. But when it comes to turning generative and agentic AI into actual brand growth? That's where the gap gets real. Carole Irgang, now a fractional CMO, has spent her career helping brands find growth in the space between strategy and execution. In this episode, she and Supergood's leadership di...

AI isn't coming to marketing, it's already here. But if you're a CMO trying to separate signal from noise, good luck. Every vendor promises transformation. Every conference has an AI track. And yet most marketing leaders are still figuring out what actually moves the needle. That's why we're launching Super Unfiltered. In this intro episode, Supergood's leadership lays out the mission: have the ho...