Super Clinic Project Podcast

In this episode of The Super Clinic Project, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist continue their deep dive into crafting a winning marketing strategy. This second part focuses on defining your purpose, promise, and the specific messaging needed to attract and retain your ideal patients. Whether you’re a clinic owner looking to refine your marketing or struggling to connect wi...

Episode Summary: In this episode of The Super Clinic Project, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist dive deep into the concept of marketing strategy and how clinic owners can use it to differentiate their businesses and dominate their markets. They break down the 5 P's of marketing—Product, People, Price, Place, and Promotion—to help clinic owners create a unique and effective...

Episode Summary:In this episode, host Jennifer Gligoric welcomes Howard Polansky, a dentist-turned-financial-coach, Navy veteran, and entrepreneur, who specializes in optimizing cash flow for business owners. Howard shares his journey from dentistry to financial coaching, emphasizing the importance of understanding cash flow to achieve financial freedom. He provides actionable insights, personal s...

Welcome to Episode 116 of The Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist dive deep into the client fulfillment journey and its pivotal role in patient retention, profitability, and scaling your clinic. By the end of this episode, you’ll have actionable strategies to retain patients longer and make your clinic more profitable.   Key Tak...

Welcome to the Super Clinic Project Podcast, where we transform regular clinic owners into super clinic owners! In this episode, Jennifer Gligoric sits down with Tom Dillon, founder of Frak Finance and a seasoned fractional CFO. Tom’s expertise lies in simplifying finance, optimizing cash flow, and guiding businesses to achieve strategic growth and plan for successful exits. With a proven track re...

Episode Summary: In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracy Sundkvist wrap up their discussion on crafting the perfect patient journey. Building on the foundational steps from previous episodes, this installment dives into scripting the rest of the patient journey, including onboarding, tracking results, and creating opportunities for upsel...

Episode Summary: In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracy Sundkvist dive deep into the art and science of designing an exceptional patient journey. They explore how clinic owners can create a seamless and outcome-focused experience that not only delivers better results for patients but also drives referrals, five-star reviews, and increas...

In this powerful episode of The Super Clinic Project, host Jennifer Gligoric welcomes Sanjai Mehta, a seasoned sales coach, corporate leader, and host of the Success Matters podcast. Together, they dive into actionable strategies and profound insights for clinic owners navigating the challenges of running a heart-centered business while achieving financial success. Sanjai shares his journey from c...

Welcome to Episode 111 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist break down the 4 core marketing functions that drive clinic success and introduce the "Theory of Constraints" to identify and address bottlenecks in your business. You'll also discover the most critical metric for clinic growth—LTV (Lifetime Value) divided by CAC...

In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Ulli Hildebrand, the founder of Pinpoint Solutions. Ulli is a seasoned expert in HR strategies and talent management, with experience spanning startups to multinational corporations. Together, they tackle one of the most pressing issues clinic owners face today: attracting, retaining, and managing top talent in a po...

In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist deliver an in-depth guide to hiring the right team members for your clinic. From crafting a professional hiring process to conducting meaningful interviews, they outline actionable strategies to attract and retain top talent. Learn how to avoid hiring pitfalls, use practical tools to ass...

EP 108: The 3 Biggest Challenges Clinic Owners Face Welcome to Episode 108 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracy Sundkvist tackle the three biggest challenges clinic owners face and provide actionable strategies to overcome them. From unreliable marketing to mastering sales and breaking through revenue ceilings, this episode is packed...

EP 107-2: Unlocking True Purpose: Energy, Choices, and Authenticity with guest Bill Heinrich In this episode of the Super Clinic Project Podcast, host Jennifer Gligoric and guest Bill Heinrich, founder of True Life Purpose, dive into the transformative journey of living authentically and energetically. Bill shares his profound insights into why many people feel stuck or unfulfilled in their lives...

Welcome to Episode 107 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist share actionable strategies to help clinic owners maximize productivity, reclaim their time, and lead their businesses to new heights. Learn how to leverage your 24 hours effectively, prioritize what matters most, and implement systems that drive growth. What You’...

Welcome to Episode 6 of the Super Clinic Project Podcast, where we provide the exact strategies, tactics, and mindsets you need to fulfill your destiny by helping thousands in your community and dominating your market and life. In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist dive into the art of delegation, enabling your team to grow your business effectively.   Key Tak...

Welcome to the Super Clinic Project Podcast, where we provide the exact tactics, strategies, and mindsets you need to fulfill your destiny by helping thousands in your community and dominating your market and life. In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist explore what it truly means to be an effective CEO in your clinic or small business.   Key Takeaways: Underst...

104: Harnessing Vision Boards for Clinic Success Welcome to the Super Clinic Project Podcast, where we dive into the tactics, strategies, and mindsets you need to fulfill your destiny by helping thousands in your community and dominating your market and life. Today, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist explore a powerful tool for success: the vision board. Key Takeaways: The...

In Episode 103 of the Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist dive into the evolving world of new patient marketing. Discover why acquiring new patients has become more challenging and learn actionable strategies to adapt and thrive in today's competitive landscape. Whether you're a chiropractic, med spa, functional medicine, or specialty clinic own...

Welcome to Episode 2 of the Super Clinic Project Podcast! In this episode, we dive deep into the powerful, yet often overlooked tactic of joint ventures to attract dozens of referral-grade new patients each month. Join hosts Rory Morgan, Tracey Sundkvist, and Jennifer Gligoric as they guide you through creating strategic partnerships that can transform your clinic's growth trajectory. Key Highligh...

Welcome to the inaugural episode of the Super Clinic Project Podcast! Join hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist as they introduce you to the powerful Super Clinic Referral System. By the end of this episode, you'll know exactly how to add an extra $20K to your clinic's revenue this month. Discover actionable tactics, strategic insights, and mindset shifts that can transform y...