DuBose Cole
Sunday Strategy
Sunday isn't Scary with a Strategy. Strategic Inspiration For the Week Ahead Featuring the Stories and Ads of the Last Week. We look at weekly stories and ads that help marketers and strategists get inspiration for where brands, consumers and wider culture is going. Brought to you by DuBose Cole & New Classic.
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Episodes
Sunday Strategy: Can Brands do Halloween Horror? Would You Take a Job to Make Yourself Obsolete + More 31.10.2025 10:45
Why Are More Brands Turning to Halloween Horror? Can Columbia Tap Into Your Outdoor Death Wish? We look at these stories and more in this week's Halloween issue of Sunday Strategy, including: - The Turn to Brand Horror Ads - The Rise of Flyers - Sora as the Mascot for Our Age of Social Media - Hiring to Fire Your Old Job with AI - Streaming Behaviors - The Sinister Overtones of Professional We...
Sunday Strategy: What's the Value of a Professional Certification? A Brand vs. D*ck Pics + More 29.08.2025 11:43
Is there a value to the increasing world of professional certifications? Can Manscaped convince men to not send a d*ck pic? In this episode of Sunday Strategy, we look at these stories and more, including: - The Problem with Professional Certifications - There's Never a Good Time for a Rebrand, But There Were Better Ones - Volkwagen sell horsepower as a service - AI Makes fake work for musicia...
Sunday Strategy: Can We Accept AI Assistants? How Skoda Used Rude Graffiti + More 10.08.2025 10:42
Can we ever accept Meta's vision of a 'superintelligent AI assistant'? How did Skoda use rude Tour De France Graffiti as an ad? In this episode of Sunday Strategy, we look at these stories and more, including: - Meta's vision for a super intelligent AI assistant in our lives - The problem with reward credit cards - Can any brand sell wellness? - Are smart glasses fashion or tech?...
Sunday Strategy: Astronomer Responds, AI Pricing and Comms Phases 30.07.2025 11:04
Is it time to get rid of ‘Comms Phases’ and linear media thinking? How did Astronomer reply to ‘Coldplaygate’? In this episode of Sunday Strategy, we look at these stories and more, including: - Rethinking Comms Phases - What We May be Getting Right and Wrong About AI Pricing as Delta Expands It? - Extreme Heat and Summertime SAD - The Next Hottest Cafe May Be in a Living Room - Gen Z’s Distance...
Sunday Strategy: When Brands Publicly Shame, Twitch vs. Forest Fires + More 25.07.2025 9:27
Can Twitch fight French forest fires? Should a brand ever publicly shame people? In this episode of Sunday Strategy, we look at these stories and more, including: - What are the risks when a brand publicly shames people? - What happens when 16 year olds can vote? - Are we seeing a US retail mirage? - Unpicking US Country Culture We also have ads from: Yumbo , Cash App , KFC and Sapeurs & Pomp...
Sunday Strategy: Can Brands Create a Real Third Space, Instacart Summers in the 90s + More 11.06.2025 11:56
Can Anywhere be a true 'third space' in modern culture? What confidentiality should we expect from AI? In this episode of Sunday Strategy, we look at these stories and more, including: - How to Create a True "Third Space" - It's Not a Side Hustle, Its Polywork - The Myth of AI / Client Confidentiality - When Shopping Bots Have to Have It We also have ads from: Instacart , Li...
Sunday Strategy: Take the Penny, Leave 99c Prices, Doom goes Gardening + More 29.05.2025 10:59
🪙 What does the US plan to remove the penny mean for $.99 pricing? We look at other countries who’ve made the same move and what happened. In addition, this week's epsiode looks at: 🪙 Take the Penny, Leave $.99 Pricing 🤖 GenAI’s impact on ‘Brain Rot’ Content 🃏 How New grads Can Be ‘Wild Cards’ 📱 If Anything Can Replace Our Phones 👕 The Loneliness of US Young Men We also have ads fro...
Sunday Strategy: The Self-Effacing Rebrand, AI Yes Men, Boring Bank Ads + More 21.05.2025 11:26
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the...
Sunday Strategy: Creativity vs. Infinite Creative, Irn Bru Sells Unicorn Tears + More 06.05.2025 11:44
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podca...
Sunday Strategy: Anti-Social Social Media, Parents on Spring Break + More 24.04.2025 12:11
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcom...
Sunday Strategy: Fake AI Job Applicants, Credit Coachella + More 14.04.2025 10:27
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome...
Sunday Strategy: US Tariffs vs. Political Polarization, Boring Space, Robot Flirting + More 08.04.2025 13:19
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the April 6t...
Sunday Strategy: AI's User Imagination Problem, Cats Attack + More 03.04.2025 12:35
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the March 30th Edi...
Sunday Strategy: Will Brand Save US SMBs, IKEA hits Severance + More 25.03.2025 11:24
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the March 23rd Editi...
Sunday Strategy: American Tourism on Cliff Edge, the Mainstream Manosphere and KFC's Gravy Cult + More 19.03.2025 13:52
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the March 16th Edition of...
Sunday Strategy: What Should We Call New AI? KFC's Real Fake Games + More 11.03.2025 13:44
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the March 9th Edition of Sunday Stra...
Sunday Strategy: Is the Future of the Internet Small? Chipotle Makes a Series + More 04.03.2025 15:14
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the March 2nd Edition of Sunday Strate...
Sunday Strategy: AI Guidance Counselors, Late Night Brand DMs + More 25.02.2025 11:42
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the Feburay 23rd Edition of Sunday Strategy...
Sunday Strategy: Big Business Trust Issues, the Employee / Executive RTO Gap, BK Delivery + More 03.10.2024 14:40
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the September 29th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🏢 The Growing Gap Betwee...
Sunday Strategy: Progressive Advertising's Profitability, PayPal Rebrands + More 26.09.2024 13:43
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the September 22nd Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 💵 The Profit Created fro...
Sunday Strategy: The Closeness Crisis, Unretirement, AI Refinement + More 16.09.2024 13:30
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the September 15th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 👬 The "Closeness Crisi...
Sunday Strategy: Do Brands Need to Trend Detox? Photoshopping Out Grief + More 08.09.2024 14:08
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the September 8th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🥫 Do Brands Need a 'Trend Detox&#...
Sunday Strategy: Billionaires, AI Music Charting, Loneliness in Stories + More 01.09.2024 11:52
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the September 1st Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🤑 Attitudes towards Billionaires in the U...
Sunday Strategy: What Do Americans Agree On? AI & the Liar's Dividend + More 26.08.2024 12:07
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the August 25 Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🇺🇸 Mapping What Americans Agree & Disagree Ab...
Sunday Strategy: Last Call on Healthy Alcohol, Naming Heatwaves + More 18.08.2024 12:26
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack . Welcome to the August 18 Edition of Sunday Strategy, where we look at five stories to think about next week, including: Is it last call on traditional alcohol attitudes? New resear...
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