Success Unscrambled Podcast

Most Facebook Ads don’t fail because of targeting. They fail because your system can’t convert the attention. If you’ve: run ads before and got no results generated leads but no sales felt like you were “just burning money” You’re not alone. And more importantly… you’re not the problem. THE REAL REASON YOUR FACEBOOK ADS AREN’T WORKING Most people think Facebook Ads are about: targeting creatives b...

Let’s clear something up. Most people think targeting business owners on Facebook is the hard part. It’s not. The hard part is getting them to actually care once you find them. If you’ve: boosted posts and got nothing run ads that didn’t convert struggled to get attention from the right people You’re not alone. And more importantly… 👉 you’re probably focusing on the wrong thing. Why Targeting Alo...

Lucy didn’t have a traffic problem. She had a conversion problem. Her ads were getting clicks. People were watching. Some were even opting in. But very few were buying. If that sounds familiar, you don’t need better ads. You need a better conversion system. In this post, I’ll show you why most Facebook ads don’t convert and what to fix first. What is a Conversion Rate? Understanding conversion rat...

Stacy wanted this year to be different but she needed help with her goal-setting exercises. After looking at what she managed to accomplish over the last 12 months she knew that something needed to change. Some weeks over the last financial year were downright hairy because of the limited amount of cash flow. Plus her dream of living on a tropical island for 6 months of the year hasn’t mater...

Siobhan needed help promoting her small business but she didn’t know what are the current freelance marketing consultant rates. This is important for her because she didn’t want to pay too much for digital marketing services. Yes, leads and sales are important to the survival of any business. Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what sh...

Shelley started her business recently and she had a burning question, how to get potential clients through cold email? As an entrepreneur, you know that it’s important to constantly have cash flow in your business. Without any consistent income, your business is just an expensive hobby. The one skill every entrepreneur needs to master is getting sales or clients into their business. Shelley...

Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads. She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams. It was imperative for her to scale her cash flow. Nellie had about 110 clients on a monthly retainer or subscription. What would b...

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast. She would do anything to start her own business but didn’t know how to attract clients. Melia knew that if she didn’t figure this out in the next 6 weeks, she would need to quit her job of 14 years. Yes, there’s a lot of information available on YouTube and blogs across the Internet. Howe...

Are you wondering how to get clients from Facebook groups without feeling icky? You’ve come to the right place because I’ve made at least $10,000 using this method. In fact, let me tell you the story of Ethney… Like many people getting started in business Ethney had big plans of how well her business would do during its first year. Ethney was a planner so she wanted to prepare ev...

Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn. The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations. Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible. Her 15 years working in business operations...

Rebekah lost her job last week so, she decided she wanted her own online business but she had one problem. She didn’t know how to get clients online. Her background and experience spanned 20 years working for Fortune 500 companies in her capacity as Human Resources Director. So, the idea of doing any kind of sales and marketing for a business was foreign to her altogether. However, she knew...

It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren’t bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline socia...

Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads. In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment. You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns. This has never been her experience but it would be lovely if she could finally crac...

Picture this: you’ve spent countless hours crafting the perfect Facebook ad for your business. You’re convinced it will boost your sales, and can’t wait to see the results. But after a while, you notice something strange. The same people keep seeing your ad over and over again in their Facebook feed. They’re starting to get annoyed, and they are leaving negative feedback. S...

Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not th...

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business. After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels. So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads. Recently, I attended a social media c...

One afternoon I along with my 3 friends decided to step out for lunch. On the way, Sophie asked me to stop at a new Italian restaurant. She had seen an amazing advertisement and great reviews on Instagram and finally, we had Italian that afternoon. This is the power of social media advertising. It has revolutionized the way we communicate, build relationships and find new customers. Social media a...

Anna felt stranded, she heard that growing a community on social media is a great way to generate a consistent income online. But she wondered, how to build an online community that is engaged. A few years ago, Anna made a first attempt at building an engaged group on social media but it went quiet pretty quickly. This time she wants to do it right so that she can have over 1,000 engaged group mem...

Melinda was excited because she found out that it was possible to generate income online by selling courses. However, she had lots of other questions that needed answers. The most obvious question is this. How much can you make selling online courses? The answer depends on several factors such as your niche, audience size, business model and competitiveness of your field. There are thousands of on...

Melli was browsing the self-improvement section on Amazon when she had a question, how can she sell courses on Amazon? As a personal development coach who has seen it all, Melli wanted to help as many people as possible. She knew very well that reading a self-improvement book or listening to an audiobook is only hitting the top of the iceberg. Her potential students needed someone to walk them thr...

Nancy was extremely excited she finally got clarity on the idea for her online courses but she wondered how to sell online courses. Like Nancy, many aspiring course creators struggle with figuring out their offer, ideal client and marketing strategy. After playing around with the A.I., tool ChatGPT, Nancy was able to get a comprehensive overview of her offer, big promise and ideal client in granul...

This guide begins with a story about Sandra, a 25-year-old chef working at a local restaurant.  She is known amongst her peers and customers as the “genius behind the recipe.”  To Sandra, cooking goes beyond simply heating up a collection of ingredients – it is an art that she’s perfected over the years. She loves cooking and is passionate about her craft. Through her experie...

Patty was preparing to start her small business but one question bothered her, what is the actual cost of marketing on social media? During her online research, she found several sources that outlined a large number of different strategies. As someone who is going to be a solopreneur, Patty doesn’t have a big budget available. So, it’s imperative for her to adopt a strategy and develop...

Jen lost her job as a high school teacher after four years of working with her former employer. It was a devastating moment for a 28-year-old woman with a passion for impacting knowledge in others. Normally, people like her would look for another 9-5 job to rely on because that’s the easy path, but Jen was smarter. Teaching is the only thing Jen has a passion for. She is an IT expert and und...

Eva sat in front of her desktop, contemplating how to set up the online classes she dreamed of launching. ‘But how long should an online course be?’ she thought. She didn’t want to prepare online content that would be too cumbersome for students to complete. For over two years now Eva has been a digital marketer, and quite successful at it, but now she wants to launch into the online course...