Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

In this special episode of the podcast, guest host Al Salomon takes over for Matthew Holman to explore the often-overlooked post-purchase gaps in subscription businesses. Al sits down with Dallas Parsons, Senior Director of Marketing at Mixhers, to discuss practical strategies to elevate the customer experience and retention post-purchase. What You’ll Learn: How subscription brands can identify an...

Unlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into: Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth.  Data-Driven Decision Making: Discover the importance of data in shap...

2025 is right around the corner, and it’s time to supercharge your subscription program! In this episode of Subscription Prescription, I’m sharing actionable strategies to help you master subscriber retention, improve acquisition, and grow your business. Learn how to: Evaluate your current strengths and weaknesses in acquisition and retention. Optimize your subscription fundamentals like payment p...

What can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom companies. We dive into the unique retention strategies these industries use and discuss how they can be adapted for the subscription business space....

In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and i...

In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food! 🎧...

In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands. We...

In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth. Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest nam...

In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year. We'll cove...

Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking...

In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical...

In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts. Learn about to...

Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights. Plus, for those...

In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey. Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices fo...

In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied. 🔍 Key Top...

Welcome to another episode of Subscription Prescription! In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯 Key Topics Covered: The power of email marketing in reducing...

Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably. You'll learn: The importance of k...

In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.  Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine. Liste...

Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more. From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business. To learn more about Penmo, and get your first month...

Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online. Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/ Don't forget to subscription to our weekly newsl...

A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers. In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn. He also walks through different examples of emails to include in your welcome series. When you onboard subscribe...

Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead. In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leav...

Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't. In this week's dose, Matt breaks down the simple improvements you can make today. Scale up your content today with Penmo: https://penmo.co/ Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control. Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers. See how Upzelo can scale up your loyalty program: h...

In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer. This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer. Watc...