Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). We'll explore: How to accurately calculate CAC and LTV The significance of the LTV:CAC ratio and what it reveals about your b...

Popups are a staple in e-commerce, but are they truly effective? In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversi...

The best subscription programs don’t feel like add-ons—they’re part of the product itself. In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV. If y...

Chris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th! If you're looking for a free way to attend, you can use the hosted buyer program. Grab that ticket or any other here: https://subsummit25-registration.personatech.com/

In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space. We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business. Whether you’re just getting started or looking to take your email performance to...

This week's dose is all about stopping churn. The three most impactful and effective tactics come down to how people buy your product, their first experience with your product, and making sure they have the right purchase frequency for their needs. If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you! 📩 Subsc...

At ChargeX this year, our host Matthew Holman was lucky to team up with three other incredible subscription experts to talk tactics, trends, and what's overrated in subscriptions. Be sure to hear each experts' top tip that's working on subscriptions right now: Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option Bryan Starck from 100 Celsius - lowering the recurring...

In this special episode, I’m pulling back the curtain on Subscription Prescription. Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution. I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care ab...

Most brands follow the same playbook—but Drink Wholesome isn’t most brands. In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer...

Bundles sound simple—until you try to scale them in a subscription business. From fulfillment challenges to poor customer experience, bundles can quietly kill retention if handled incorrectly. In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them. Whether you’re trying to increase AOV, imp...

Brand loyalty isn’t built on aesthetics—it’s built on meaning. If your brand lacks purpose, your customers will feel it. In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose,...

The way you acquire subscribers in 2025 will make or break your business. It’s not just about getting sign-ups—it’s about getting the right subscribers who actually stick around. In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acq...

Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave. In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine thei...

Want to keep more subscribers around longer? The best membership and subscription programs aren’t just selling a product—they’re creating long-term value. In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong. 📌 You’ll learn: The key strategies top membership programs use to increase retention and loy...

Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge. In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men. 📌 We cover: The gap in the market that inspired Pretty Boy How they launched and scaled their business The power of a simple but effective product o...

Should you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument. Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call? 📌 In this epi...

In this solo episode, I address the top three questions I received on social media this week: What separates a $1M, $10M, and $100M subscription brand? How can a single-SKU subscription improve their offer and increase conversions? What are the most effective cancellation reasons and treatments to reduce churn? Gain valuable insights into optimizing your subscription business by tailoring offers f...

What happens when a passionate teacher turns a need for childhood learning into a thriving subscription business? Kelsey Cook, founder of Learning with Kelsey, shares her journey from the classroom to building a fast-growing e-commerce brand. In this episode, we cover: 📌 How Kelsey transitioned from teaching to entrepreneurship 📌 The challenges of starting a subscription business from scratch 📌...

In this episode, we delve into the critical role your subscription offer plays in driving conversions. Discover why honing in on a compelling offer is essential, and learn actionable strategies to test and improve your subscription model this quarter. Don't miss out on practical tips to elevate your business! Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www...

Join us for an exclusive interview with Andrei Rebrov, the co-founder and Chief Technology Officer of Scentbird, as he shares his expertise on scaling subscription-based businesses. With over 15 years in technology and a proven track record of growing Scentbird to more than 800,000 active subscribers, Andrei offers invaluable insights into the challenges and strategies involved in managing a succe...

Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1: 1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation. 2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to...

Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula. 📈 Here’s what you’ll learn: The biggest challenges brands face with subscription KPIs (and how to fix them). The 3 metrics that matt...

Merry Christmas!

In this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth. Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty. 🔗 Subscribe to the Newsletter: https://newsletter.thesubscript...

In one of our best interviews yet, I sit down with Liam Brennan from BusterBox to uncover the secrets behind successful subscription strategies. 🐾  We dive deep into: Crafting offers that impact CAC (Customer Acquisition Cost) and retention. Creative upselling techniques that boost your bottom line. Proven winback strategies to re-engage past subscribers. Whether you're just starting or looking t...