SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

My wife Veena and I spent the last 3 days at one of the biggest internet marketing conferences in North America, called Traffic & Conversion, put on by Ryan Deiss and Perry Belcher and the awesome team at Digital Marketer. It was really good. 3 days of non-stop sessions and talks. Of course, Veena and I, because we live in San Diego, just had to drive like 1/2 hour to get to the hotel where the se...

In this episode, I'm going to talk about why, when it comes to finding a joint venture partner or an influencer or an affiliate to help you promote your product, you would be making a big mistake if all you did was try to go after just the biggest names in your market. And I'm calling this the "Don't go for the blonde" technique. Now, I mean no disrespect to brunettes, or blondes, or whatever colo...

In the last episode, towards the end, I was talking about the reasons why you should NOT make a 3rd party platform like Udemy your main course delivery platform. I talked about the first 3 reasons. Now here's reason #4 why you should NOT make a 3rd party marketplace your main course delivery platform. They have restrictions on what kind of emails you can send to your buyers. From what I've read, m...

Hosting your membership site on a third-party marketplace - like Udemy.com and SkillShare.com On Udemy, it is free to create a course. And whatever price you end up charging for it, if you do the marketing and send buyers to your own course page on Udemy.com, and the visitor buys your course using a coupon that YOU have provided them with, then you keep 100% of the revenue from the sales. Of cours...

At DigitalAccessPass.com, we recently got an email from a prospective customer, who said this, in part (paraphrasing): Finally, I have built a course that I will use for content, should I host it on my site, or put it on Udemy and then give free coupons to my members to take it on udemy? And I'm going to break up my answer into multiple episodes. So in today's part 1, before I can answer that ques...

Which One Should You launch First: A One-Time Product or A Recurring Subscription? If you have never launched a web site before or sold anything online, especially digital products, then I would NOT recommend starting with a subscription-based product right out of the gate. And on top of that, you should DEFINITELY not start with a high-ticket 1,000 dollar product. In the beginning, you will not h...

When should you NOT drip content? Are there situations when content dripping is not right for your members? What do you do in that case? Do you simply allow access to everything from day 1 and risk getting ripped off? Or is there an alternative to content dripping? #1: If you want your members to feel that you are continuously creating NEW content, fresh off-the-press, fresh-from-the oven type of...

To drip or not to drip. That is the question. In this episode, I discuss 5 reasons why you may want to drip content in your membership site. 1) If you have a lot of content to deliver in your online course. 2) If you have a structured online course, where things have to be delivered in a certain sequence. 3) If you want to put in most of the work up front and set up the content to drip slowly over...

So, why did they even bother creating a type of content called a Post? Isn't everything just a Page? Why did posts even come into existence in the first place? To answer that, we need to do a quick 1-minute flashback to the time, when the word "blog" came into being. Did you know that the word "blog" is actually a short form for "Web Log" as in, a online log of events. Like a personal diary. On on...

In today's episode, I give you all of my deepest, darkest secrets... about Fiverr.com - including the most awesome Fiverr freelancers that I've had a tremendous experience working with! In the last episode, I mentioned 3 of my favorite outsourcing web sites. Check out Episode #9 for that. In today's episode, I go deep into one of them, which is Fiverr. I've found some really cool uses for Fiverr,...

In today's Part 2 of my "Top 20 Favorite Tools" series, I get into more detail about outsourcing services and a couple of really neat tricks to get the biggest bang for your buck. In the last episode, I talked about tools that I use for communication, a 3-pronged data back up strategy, video creation, and finally Graphics and Image creation. So make sure you listen to that one first. Category #5....

In today's show, I'm going to list my top 20 tools, that I simply couldn't live without. And won't live without. Show-notes and links to everything mentioned on the show, are available at http://SubscribeMe.fm/8/ #1. Communication: Skype And for business communication, I use Gotomeeting. #2. Data backup: When it comes to keeping our business data safe and backed up, I use a 3-pronged approach. I u...

Why not simply use email to deliver content? Why bother with a membership site, membership software and all the setup & maintenance headaches? Let me first show you how to create the world's quickest membership site - in just 4 hours. Step 1: Signup for an account with Mailchimp. They allow you to have up to 2,000 subscribers on your list, and send out 12,000 emails per month. So that's about 6 em...

In this 6th episode of Subscribe Me, I have a special interview. No, it's not me interviewing someone else. Instead, it's ME being interviewed on somebody else's show. I was a guest on the Thriving Entrepreneur Radio Show hosted by Steve Kidd. Steve has an amazingly gentle way of asking great questions, while offering his own perspective along the way. And Steve has a program called "Write Your Be...

In this 5th episode of SubscribeMe, I pick the brains of Ryan Lee, a veteran online marketer from Connecticut, Host of the Freedym show at Freedym.com - and one of the earliest people to start a membership site online. Ryan started his first membership site in 2001. The previous year, in 2000, I had just moved to New York (from India) with my wife and daughter (my son was born in the US several ye...

In today's show, we have a question from Michael Britt, a Psychology professor who has been super-successful at creating lots of content, has millions of downloads of his podcast and his youtube videos, but has not had much success at monetizing 9 years of hard work. A weak call to action, content all over the place, not focusing on one sub-niche at a time, trying to be everything to everybody, sp...

Dream Team of 5 Tools You Need To Create A Membership Site. Let's do a quick flashback. Back in April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 billion. Lynda.com, at its very core, is nothing but a membership site offering online courses with videos and checklists and PDF document downloads. So when you have a membership site that earns recurring revenue, you incr...

So just how important are memberships and subscriptions? I read this article from marketwatch.com, which is a web site published by Dow Jones, and tracks the financial markets and apparently has more than 16 million visitors per month. And I'll link to this article in the show notes - http://www.marketwatch.com/story/apples-iphone-payment-plan-could-upgrade-the-stock-2015-09-16 So here's what it s...

SubscribeMe.fm is THE podcast that teaches you all about about creating a highly profitable, long-term business with online courses & membership sites, using recurring subscriptions. In this podcast, and I don't mean just this episode, but the entire series, I'm going to be talking about how you can build a successful business by creating subscription-based products and services that bring in recu...