SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

Just in case you are not familiar with this term, this is where, a seller - take my own business for example, at DigitalAccessPass.com. You can sign up to become an affiliate. Then you get a special link that you can promote on social media, to your email list, on your blog, even on your podcast. And if someone visits your special affiliate link, they are redirected to our web site, and a special...

This is Part 2: Seth Godin Ruined The Internet. Becoming a Celebrity, building Authority, being perceived as an Expert? Of course, it's easier said than done. Because there were a lot of things that went into the huge success that this "guru" had. There's a whole lot of hard work, commitment, passion, timing and personality and likeability and trustworthiness and so many factors that go into someo...

It has been an incredible journey for the last 365 days. Today - September 26, 2016 - is the 1st anniversary of this podcast, at SubscribeMe.fm. Full of excitement, nervousness, apprehension, exhilaration, self-doubt, self-confidence boosting... you get the picture. As many highs, as there have been lows. And that's not only the nature of starting a new marketing channel, but also the boon and ban...

No, everyone is NOT an expert at something (that's good news for you and me!). Seth Godin ruined the Internet. Of course, I say that in the most sarcastic way, because I'm one of Seth's biggest fans. I've bought and read every single one of his books - and most of the ones I bought were real paperback books, not just some Kindle download. And he wrote a book called "Everyone's An Expert" - and he...

HBO, Netflix, licensing more than just content, and the Publisher or Marketplace Model. One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category. For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays th...

Basically, with content licensing, you pay your content partners a fee for the right to use their content on your web site, and have your members benefit from it. The payment itself can be structured in many ways, and it doesn't always have to be a cash payment: 1) You pay for the content upfront and purchase it outright, 2) You pay a small royalty on every sale, on every new membership sign up. 3...

I want to tell you a true story, that delves into the psychology of a rabid fan, and how you can use those insights to create better content and better offers for your membership site or online course. In case you don't know, Ventriloquism is where someone has a puppet - or a dummy - on their lap or on a stand next to them, they talk without moving their lips, they make the dummy's mouth move, and...

When I say "User" in this context, it means users of your product or service. Your members, your community, your subscribers. Forums and Discussion groups are a great way to get your members communicating with each other, creating great discussion threads and contributing great online content that search engines love, and can bring you a lot of organic traffic, even if they are sometimes of the lo...

This is part 4 of the series, 6 Ways To Create Content for Your Membership Site - where I talk about The Oprah method of creating content for your blog, your online course or your podcast and even your webinars and seminars. #4) The Winfrey Way - a.k.a the Oprah Model of generating content for your web site. This is one of the oldest, time-tested ways of generating content: Which is to invite Gues...

In last week's episode, I said that some of the best membership sites I’ve been a member of, offer content in multiple formats. And one of my pet peeves, is when I see someone wanting to prevent their members from downloading their content. They don't want their members to download videos, don't want to download audio, not even PDF reports, because they don't want anyone to quote unquote "steal" t...

Some of the best membership sites I’ve been a member of, offer content in multiple formats. The first thing you have to accept - is that recycled or re-purposed content is NOT low quality content. It's mostly a psychological barrier that you have to overcome. And remember, your followers are not following you on every channel. So re-purposing can be HUGE when it comes to content marketing as well,...

In today's episode, I talk about 6 different ways to create content for your membership site This is THE podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm your host Ravi Jayag...

We gonna party like, it's my birthday, sippin' on Baccardi like it's my birthday.... Well, I don't drink rum any more - I'm a bourbon guy. So I will be sippin' on bourbon, because it IS my birthday on May 26th! And for MY birthday, I want YOU to buy one of these really cool gifts for yourself - because I have bought all of them for myself... cuz I'm worth it! Ready? Let's go... And please note - t...

How To Get Audio & Video Feedback and Testimonials from your Audience If you want your web site visitors or your members to leave you audio or video feedback, whether it is to give you a testimonial, or ask a question, or offer a review, or just about any kind of feedback, then for a very long time, there have been only a few good options. Option #1) A very popular service that a lot of podcasters...

3 must-have tools that you absolutely need, to help secure yourself, as well your web site. TIP #1) What is the first WordPress plugin I install on every new WordPress site I create? Nope, it's not DAP. It's Wordfence. It's the #1 security plugin for WordPress, and I will not do anything with a new WordPress installation, until I've installed this plugin. And the makers of the WordFence plugin hav...

Membership Model #6: Coaching Portal: In this model, you sell coaching and consulting: When it comes to a membership plugin like DAP, even a service is basically created as a “Product”. So just like you would sell a digital report, or a software program, a service is sold the same way: Create a Product, give it a price, and use the membership plugin to configure what content they get if they buy y...

In the last 2 episodes, I talked about Membership models 1 through 4. So if you didn't hear part 1 or part 2, I recommend that you start with those first. You can go to subscribeme.fm/26/ the number 26, and subscribeme.fm/27/ to hear Part 1 & 2. In fact, just go to the main site - subscribeme.fm and you'll see a big beautiful podcast player with the full playlist of all past episodes. And this bea...

Membership Model #4. Recurring Subscriptions with Lifetime Recurring. Basically, they pay until they cancel. It's obviously easy to do this if it's a SaaS product - SaaS is the acronym SAAS - which stands for Software As A Service. Like Leadpages, or Dropbox. Even at DigitalAccessPass.com, we offer a pseudo-SAAS model. DAP is basically a WordPress plugin that you install on your own site, but we p...

Welcome to episode #25 of the SubscribeMe show from SubscribeMe.fm. I'm your host Ravi Jayagopal. This is THE podcast to listen to, if you want to learn about creating digital content, marketing it, selling it, and then delivering it. I am the co-founder & co-developer of DigitalAccessPass.com, easily the best membership plugin in the industry, fondly known as DAP. Membership sites aren't just for...

In today's episode, I give you a detailed example of how I have used my TOC Technique myself to create a book, a podcast, and how you too can churn out blog posts and social posts at will and enter any group or community and add value right away, without being spammy. So in the last episode, I introduced you to my "TOC Technique", where TOC stands for TOC, as in, Table of Contents. If you haven't...

The "TOC Technique" will help you become a master at creating content for your membership site, for your online course, youtube marketing videos, writing sales copy, writing books, creating a product, writing Facebook posts and Tweets. And when I say "TOC", I mean T.O.C, as in Table of Contents. The show notes for this episode is available at http://subscribeme.fm/24/ . And that's where, you will...

Let's talk about the types of videos there are: #1: Sales page videos #2: Content Marketing videos #3: Native videos on Facebook & Twitter #4: Documentation and Tutorial videos #5: Members-only, private videos that are reserved just for members who have registered for free, or have paid for your online course For Sales page videos, content-marketing videos & tutorial videos that you post on your o...

Most membership sites, will have a need to protect the following types of media: Video, Audio, PDF, Zip, Word Docs - well, don't use word unless you have to, because not everyone would have word installed, but you get the idea. Different types of files need to be protected. But for the most part, we're talking about video, audio and PDF reports. If these files are stored right on your web site, AN...

I am so pumped up today, because I just soft-launched my new plugin. It is the prettiest podcast player on the planet, and along with celebrating its beta launch, I'm going to tell you about the biggest lessons I have learned from publishing 21 episodes of this podcast. Let me tell you about my new podcast player plugin, and why it's different from anything else you've ever seen before. It's calle...

This episode is going to focus on how you you should focus on finding the D-list Super stars in your niche. These are the people who will have the inclination to help you. They too have something to prove, they're equally hungry and excited to work with other d-listers, they'll be more open to doing a mutually beneficial joint venture with you. They will be more willing to promote your product as...