SubHub by Adapty.io (EN)

In this episode, Ben Gohlke sits down with Kevser to break down the world of Apple Ads and how indie developers can actually use it to grow. Spoiler: it’s not just about buying downloads. We’ll cover: - Why ASA is a market research tool, not only a UA channel - How to avoid wasting budget on low tap-through campaigns - The role of keyword research (and why your gut isn’t enough) - Why post-install...

In this episode, we talk with Evelin Herrera, mobile growth strategist and M&A advisor. She shares how to set your app up for a successful exit, whether you’re planning to sell now or just want to be ready when the time comes. We’ll cover what app buyers actually care about (and the red flags they won’t ignore), how to diversify your stack and user acquisition to reduce risk and boost valuatio...

In this episode of SubHub, we chat with Steve Young, founder of App Masters, about practical strategies for growing mobile apps without massive marketing spend. Steve explains how indie developers and small teams can drive downloads and revenue through smart tactics like review prompts, lifetime offers, and optimized paywalls. We also dive into how to keep growth going after the initial boost, the...

In this episode of SubHub, I’m joined by Alex Vech, the founder of Boost App Social, a social media toolkit app that scaled to $100K in monthly recurring revenue and ultimately sold in a 7-figure acquisition. We dive into Alex’s journey from an early web app that didn’t stick to a thriving iOS business, the creative and financial decisions that fueled massive growth,...

In this episode of SubHub, I’m joined by Daniel Layfield, founder of The Subscription Index, to talk about one of the most important transitions in any app’s journey: going from  having something people love  to  building a business that makes money . We dig into how early-stage teams can confidently measure product-market fit, avoid the most common monetization traps, and align acq...

In this episode of SubHub, I’m joined by Charlie Ryan, co-founder of App Peak, an M&A company specializing in mobile apps. Charlie shares insider knowledge from the front lines of mobile app acquisitions: what drives valuations, how subscription apps stand out, and how founders can prepare their businesses for a successful, high-value exit. We also dive into insights from App Peak’s 2024 Valua...

In this episode of the SubHub Podcast, we sit down with Lou Zell, co-founder of AIProxy, to explore how developers are harnessing AI APIs to build smarter, more profitable apps. Lou shares his insights into the shifting landscape of AI integration, which APIs developers are loving right now, and how tools like AIProxy are enabling powerful functionality with minimal friction. Whether you’re a solo...

In this episode we sit down with Patrick Falzon, CEO of The App Shop and a seasoned expert in the app economy. Ben and Patrick explore how subscriptions can be a game-changer for app revenue growth. Patrick’s insights are packed with actionable strategies to help you grow, retain, and monetize your app audience more effectively. Want to get more tips and even personalized advice on how to build an...

In this episode of the SubHub Podcast, host Ben Gohlke and guest Murat Menzilci chat about their developer stories, how they got where they are, and what role a developer advocate has in building and educating a community of builders around a product. Ben's second guest is Frank Foster, an iOS developer at Empyrean Healthcare and co-organizer of the virtual meetup, iOS Dev Happy Hour. They discuss...