Stretching Boundaries with Elasticity

As Dionne Warwick once crooned, “a house is not a home when there's no one there to hold you tight.” While Warwick sang about the wish for a lost love to return, the sentiment holds true for destination marketing as well when we talk about spaces versus places. Destination marketing promotes a location – a city, an amusement park, even an entire country – with the goal of enticing people to visit...

As the cliche goes, “If you love what you do, you’ll never work a day in your life.”  It’s not true, of course. Not in a literal sense anyway. No matter how much you love your job, it will definitely still require work. Emails, meetings, mundanity. But if you think about the phrase in a slightly different perspective, that “if you are passionate about what you do, you’ll find more satisfactio...

You’ve heard that old marketing chestnut about needing to see an ad seven times before it finally sticks in your brain and gets you ready to make a purchasing decision? While the statistic itself is mostly fluff, the overall message it conveys is the real takeaway – you gotta get your message out there, as often and in as many places as possible . In another lifetime, that would’ve amounted to buy...

“A lot of people think PR equals ‘press release’ – we put a press release out, we’re gonna put it over the wire and then let the money flow in.” That’s Jason Michael, Elasticity’s Senior VP of Public Relations talking on the newest episode of the Stretching Boundaries Podcast about the false expectations clients can have when it comes to the PR space. “I love Mad Men, but I think it ruined a lot o...

In the latest episode of the Stretching Boundaries with Elasticity podcast, we speak with Colin Wheeler, VP and Global Lead, Corporate Affairs, VF Corp , about how how his company (the parent company of a number of apparel and outdoor brands like Vans and The North Face) about how their company has seen shifts in culture and how leadership is responding to it. “The priorities have changed,” Wheele...

Welcome back to Episode 3 of Stretching Boundaries with Elasticity. Today we look inside to sage creative and client management expertise from our creative director, none other than Nick Walden. He speaks of the necessity in truly partnering -- agency and client -- on a two-way street. That's where the magic happens. Enjoy!

In the newest episode of Elasticity’s Stretching Boundaries podcast, Denver Zoo President and CEO Bert Vescolani talked about his organization’s dedication to their conservation efforts: “You don’t parachute in, do conservation and then fly out. It’s a part of the fabric of the community that you’re in – In a responsible, thoughtful and respectful way.” When the Denver Zoo makes an effort toward c...

We kick off our first episode of Stretching Boundaries with Elasticity speaking with one of the most decorated marketing minds in U.S. business history: Dave Peacock, the former president of Anheuser-Busch INBEV North America and now the CEO of Advantage Solutions. Advantage Solutions is a Fortune 1000 company and leading provider of outsourced sales and marketing solutions to consumer goods compa...