Strength in Numbers with Marcus Crigler

If you have a position that is salary only, you are going to get salary-only effort. You have to provide an upside for each position; it is mission-critical. In this episode of Strength in Numbers, Marcus Crigler breaks down one of the most important rules in business: your people costs must generate at least a 3X return, or the business eventually breaks. Listen as he explains how to measure retu...

What if your tax savings could cover the down payment on your next investment? In this episode of Strength in Numbers, Marcus Crigler breaks down a real client example where smart tax strategy, specifically cost segregation and bonus depreciation, generated over $300,000 in tax savings. Those savings didn’t just lower a tax bill; they paid for the entire down payment on a $1.5 million car wash. Li...

Get better before you get bigger. Many real estate businesses are entering 2026 with numbers that don’t look promising, and are hoping things will improve magically a few months later. In this episode of the Strength in Numbers podcast, Marcus Crigler explains why that mindset is dangerous and what the data is already telling us. Listen as he walks you through a pattern he is seeing across pro for...

Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers.  In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-foo...

Most business owners think turnover is just part of the game. Most people don't know, this mindset is quietly destroying profitability. For this episode, Marcus Crigler shares a real, behind-the-scenes look at how core values drive hiring, firing, culture, and long-term retention inside his own company. He explains why peer-driven accountability is one of the most overlooked tools for reducin...

Most real estate investors don’t lose money on the deal; they lose it in the rehab. For today's episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Ryan “Rotty” Garcilazo to break down the simple rehab system he uses to save time, protect profits, and keep projects moving without constant supervision. Listen as he breaks down how to evaluate rehabs quickly, how to avoid...

Most business owners don’t fail because they don’t work hard. They fail because they grow in the wrong order. In this exclusive training, Marcus Crigler breaks down the exact 4-phase framework he uses to help real estate entrepreneurs and small business owners build real wealth. Listen as he shares why most investors get stuck grinding for decades, why revenue alone doesn’t create wealth, and how...

Most people wait until they “know enough” before they start. But that hesitation is exactly what keeps them stuck. In this episode of Strength in Numbers, Marcus Crigler sits down with real estate investor and builder Brandon Rickman to unpack what drives long-term success in real estate. From flipping Brandon’s first house nights and weekends to scaling a high-volume operation and developing a 11...

You save the money, you find the money, and then you invest it because we all owe it. But it's the opportunity to invest those savings that will ultimately generate long-term wealth through a tax strategy. In this episode of Strength in Numbers, Marcus Crigler sits down with BEC CFO tax partner Kaden Hackney to explain why the mindset of paying zero taxes can actually slow down wealth creatio...

It is the boring part of the business that has to be done, and has to be done successfully, as it could destroy every other part of the business: bookkeeping. In this episode of Strength in Numbers, Marcus Crigler explains why ignoring the “boring” side of your business can quietly destroy everything you’re building. He also walks us through a real client story where bad bookkeeping caused over se...

Sometimes the clearest lessons come from right inside your own home. In this episode of Strength in Numbers, Marcus Crigler shares a story about his 12-year-old son, Carter, a tough, hard-working seventh grader who decided to try wrestling for the first time. What started as a new sport turned into a reminder about consistency, discipline, and doing the hard things even when they don’t feel good....

Most real estate entrepreneurs chase cash flow, flip for quick money, and think a high bank balance means they are rich. In this episode, Marcus Crigler sits down with Jimmy Vreeland to unpack how he built his rental portfolio backward and why that wrong path taught him the most valuable lessons. Jimmy shares how he went from buying rentals while deployed in Iraq, to building 100 poorly structured...

Partnerships are one of the most common ways real estate businesses get started and one of the biggest reasons they fall apart. In this episode, Marcus Crigler breaks down why most partnerships fail, what causes the friction, and how you can protect yourself before emotions get involved. Marcus explains why partnerships often work during the startup phase but break down once the business grows, mo...

It is not about working harder or smarter; it is about working right. Working hard is important, but if you are doing bad habits, it doesn't matter. In this episode of the Strength in Numbers Podcast, Marcus Crigler talks with Chris Miles, founder of Money Ripples, cashflow expert, and the man known as the Anti-Financial Advisor. Chris has retired twice and now teaches real estate investors h...

What does it take to quietly build one of the most consistent, disciplined, and competitive real estate operations in the country without bragging, without noise, and without burning out your team?  In this episode of Strength in Numbers, Marcus Crigler interviewed Adam Devine, founder of PurchRock, to unpack the mindset and mechanics behind a business closing 50 deals per month. Listen as Adam sh...

Most real estate entrepreneurs underestimate how much money slips through the cracks simply because they don’t plan. In this episode of Strength in Numbers, Marcus Crigler breaks down why year-end planning, specifically tax planning, can easily be a $10,000-an-hour activity for anyone buying and selling real estate. The decisions you make right now directly shape your financial future in 2026, 202...

Most real estate entrepreneurs think they need more rentals, more revenue, or more marketing to break through. But often the real issue is hiding in their numbers. For today's episode of Strength in Numbers Podcast, Marcus Crigler sits down with Felipe Bossans, co-founder and head of sales at 8020 REI, to talk about why so many investors stall out. Felipe shares how 8020 REI went from wholesa...

There are many CEOs with a big heart. They want their people to be successful, have this big vision, and drive within them, but they don't hold themselves accountable. There is a big difference between being a jerk and being accountable. In today’s episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Nathan Brooks, entrepreneur, investor, and co-founder of Arch Capital, t...

When South Carolina shut down wholesaling overnight, many investors were caught off guard. Caleb Pearson was one of them. Practically overnight, he had to rebuild his entire business model and deal with the cash flow chaos that came with it. In this episode, Marcus Crigler talks with Caleb about what it took to survive that shift, the lessons learned from running multiple real estate companies, an...

Most entrepreneurs fear taking a loss. But for Clint Cooper, losing $600,000 became the turning point that helped him build Padly Real Estate, one of Atlanta’s top homebuying companies. In this episode, Marcus Crigler talks with Clint about how a massive setback forced him to rethink his business, strengthen his financial systems, and double down on what really works. They dig into why chasing shi...

In this episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Tyler Evans, COO of Padly, to share how they went from a 60-person team making half a million a month but netting zero, to a 15-person operation consistently profiting six figures. Tyler walks through the turning points that forced him and his team to rebuild their business model. He also reveals how they cut overhea...

When the market’s booming, it is easy to believe the good times will never end. But what happens when the music stops and your holding costs start eating you alive? In this episode, Marcus Crigler shares a hard lesson many real estate entrepreneurs are learning right now: the danger of ignoring the 10% Reserve Rule. He walks through the true story of a once-successful builder who went from making...

What if your real estate business could thrive even when you’re not there? In this episode, Marcus Crigler interviews someone who has transitioned from being a true hustler, buying houses on the Courthouse Steps and flipping them, to now serving as the CEO of a major organization in Kansas City. Marck de Lautour, CEO of SBD Housing and Best Offer Kansas City, unpacks what it really takes to build...

You can have the best marketing, a steady flow of deals, and big revenue months, but if you don’t manage your cash, your business won’t last. For today's episode, Marcus Crigler breaks down the real key to staying in business: mastering cash flow. Drawing from years of experience, Marcus shares his five most practical and proven strategies for managing cash so you won't live from deal to...

Most entrepreneurs start a business to generate income. But what if your business could do more, serve your family better, strengthen your marriage, and create real impact in the world? In this episode, Marcus Crigler sits down with Mika Self, founder of American Home Buyer in Houston, Texas, to talk about how purpose, faith, and financial clarity come together to build lasting wealth. Mika shares...