Strength in Numbers with Marcus Crigler

There are only four things that really drive profit in a business. These four spots drive real profitability in your business. In this episode, Marcus Crigler breaks down the four core drivers of profit in any real estate business. Listen as he walks through how small improvements across cost, people, capital, and advertising can quickly double your profit, the practical ways to reduce expenses, a...

In this episode of the Strength in Numbers podcast, Marcus Krigler sits down with Jason Macht, founder of Whitespace Solutions and an expert in direct mail automation and AI integration. Jason shares his journey from working as an engineer to building multiple streams of income through real estate and tech consulting. They dive deep into how real estate entrepreneurs can leverage AI to streamline...

In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with Amanda Holbrook to break down one of the most underutilized wealth-building strategies available today: self-directed, tax-advantaged accounts. Amanda shares how investors can take control of their retirement funds and use them to invest in what they already know, whether that’s real estate, lending, or other opportu...

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down the final stage of the wealth-building journey: the invest phase. This is where your business stops being your only income source and starts fueling real, compounding wealth. They walk through the differences between expanding and inflating your business, and how to properly separate your income, reserv...

In this episode of the Strength in Numbers podcast, Rich Rice shares how a $60,000 wholesale deal ended up being a wake-up call that completely changed how he approached real estate. Listen as he breaks down the difference between making money and building wealth, why so many investors get stuck chasing income, and how shifting to a buy-and-hold strategy can change your financial future. In additi...

How much money do you actually need to make in life? In this episode, Kris Kohlstedt breaks down a question most entrepreneurs avoid but desperately need to answer. Instead of chasing bigger deals, more flips, or endless income goals, Kris shares a different approach. It is to define your number, build toward it, and design a life that makes sense. Listen and enjoy the show! You’ll Learn How To: D...

In Part 3 of this series, Marcus Crigler and Kaden Hackney break down what it really takes to achieve consistent $ 100,000 months and why most business owners get stuck before they ever reach that goal. For today's episode, they focus on the expansion phase, where growth becomes intentional, not just with more deals, but with smarter decisions, better systems, and the right people in place. T...

Connections are one of the biggest things in the real estate business. Some conversations will be with people that are tire kickers and then some will be actually useful and helpful to you. In this episode, Marcus Crigler sits down with Kirby Nie, a young realtor and note investor who’s early in the game but already thinking long-term. From building connections to shifting into passive income thro...

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney continue their conversation about what it really takes to build a real estate business that produces $100,000 per month in profit. They started off last week discussing how to build a business to a hundred thousand profit a month through the hustle phase. Now, they are diving into the secure phase. This is the pha...

The feast-or-famine cycle is one of the most common frustrations for real estate entrepreneurs, but the reality is that these are the opportunities to get better. In this episode of the Strength in Numbers podcast, Marcus Crigler sits down with business coach Gary Harper from Sharper Business Solutions to talk about the feast-or-famine cycle. Listen as Gary explains why the cycle isn’t random or c...

The tax code isn’t designed to punish investors; it is designed to reward those who understand how to use it effectively. In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down a concept most entrepreneurs completely miss when it comes to taxes and wealth building. Listen as Marcus gives a preview of a presentation he’s preparing for a national real estate...

In this episode of the Strength in Numbers podcast, Leon Barnes sits down with CPA and fractional CFO Marcus Crigler to break down what the new “Big Beautiful Bill” means for real estate entrepreneurs. While many investors are celebrating the return of 100% bonus depreciation, Marcus explains why the real story is more nuanced. Listen as Marcus walks through the biggest financial mistakes real est...

A lot of entrepreneurs say they want to hit $100K per month, but when you look at it, most aren’t building a business that can support it. In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney have an honest conversation about what keeps people stuck. They break down what they call the “Hustle Phase,” where you are making money but still feel chaotic. If you want a c...

In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney break down what it takes to build real wealth and why tax strategy has to be part of the equation from the beginning. The conversation starts with having a clear financial target, and from there, they connect the dots between income, reserves, investing, and using tax strategies to accelerate the path. They also i...

If you are a full-time real estate investor doing 10 deals a month and you want to get to 20, you need to get in a room with someone doing 20. In this episode of Strength in Numbers, Marcus Crigler sits down with Leon Barnes, VP of Membership at The Collective Genius, to break down what a mastermind really does. Listen as he shares how Collective Genius grew from a single-tier group of 100+ operat...

In this episode of the Strength in Numbers podcast, David Shaw shares how he went from international real estate development to scaling a high-volume fix-and-flip business and eventually transitioning into private lending. But the real takeaway isn’t just the evolution of his business but the philosophy behind it. Listen as he breaks down the simple wealth formula that every real estate investor n...

When things are great, everybody likes to stare at the P&L because it looks pretty. Revenue is up, profit looks solid, and things feel good. But according to Marcus Crigler, that’s exactly when entrepreneurs get into trouble. In this episode, he breaks down why the real danger isn’t on your profit and loss statement, but it’s on your balance sheet. Specifically, it’s your cash position and liq...

The people who win in the business think and live in net, they don't talk about gross. They live in simplicity, not complexity, and they treat hustle as a season, not a lifestyle. In this episode, Marcus sits down with Tom Krol to unpack a hard truth most entrepreneurs don’t want to hear: if you don’t know how to keep money, earning more of it will only amplify the problem. This conversation...

Most real estate entrepreneurs expand too fast and pay for it later. They add expenses, hire people, and scale operations before their cash position can support it. In this episode of Strength in Numbers, Marcus Crigler breaks down the 3X Rule: why you should have at least three times your fixed monthly expenses in cash before you expand. He explains how skipping this step can lead to stress, poor...

Providing value is a requirement for making money. If you can't provide value, the rest of it doesn't matter. But you also have to understand that the concept of timing is money. In this episode of Strength in Numbers, Marcus Crigler explains why time isn’t what creates wealth but timing. He walks through his own journey from financial stress and six figures of debt to building a busines...

Many real estate investors blame the market or timing when the numbers don't hit. More often than not, the real issue is a lack of accountability. In this episode of Strength in Numbers, Marcus Crigler breaks down why a lack of accountability keeps investors stuck living deal to deal. He explains the difference between being accountable to actions versus being accountable to results, and why...

Property management is one of the most misunderstood and most demanding businesses in real estate. In this episode of Strength in Numbers, Marcus Crigler breaks down what it really takes to manage your own properties or run a property management company profitably. He explains why most property management companies struggle and the hidden costs that investors often overlook. You’ll Learn How To: D...

Why do real estate entrepreneurs always feel broke even if they are making money? In this solo episode of Strength in Numbers, Marcus Crigler breaks down why that feeling is so common among high-earning investors and how a simple cash management system can fix it. Marcus shares the mindset traps that keep investors stressed about money, even at $500K+ in income, and explains the exact structure he...

Most real estate investors try to solve growth problems by hiring more people. Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com. Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operatio...

Most investors are doing exactly what their CPA told them to do, and still paying far more in taxes than they should. In this episode of Strength in Numbers, Marcus Crigler joins the show to break down how self-directed IRAs and 401(k)s work, why most traditional CPAs never bring them up, and how real estate investors can use them to build long-term, tax-advantaged wealth. The conversation delves...