Street Cred - Helping Clothing Brands Build Community

This episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named! We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world! So, If your streetwear brand is on social media - this...

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I watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content: You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name. This is proven true by the re...

Just the right time is the moment your customers are ready to buy a garment. The moment they want to treat themselves to some new clothes. As a streetwear brand, there is no way to predict this moment (i.e., when it will be, how long until a follower is ready to buy). But why have to predict? Show up every day to your followers and you will retain the front row seat in their minds. This is not a g...

In this episode, I speak with James Collins about his brand, Studio Innate. In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label. So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you. Studio Innate: Website: https://shop.studioinnate.com/ I...

On this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so. For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store. Social media acts as the foundation for many clothing businesses. Without it, there would...

On this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label. The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer. By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/...

In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars. Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose. We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers tha...

Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands. Summary: People buy things from those they know, like, and trust Your customers know, like, and trust their friends more than anyone A strong brand personality is the foundation embrace your flaws have opinions engage with your audience Provide vale what are my customer'...

Josh Brown & Josh Meyer (same name and birthday) are co-founders and owners of The Snake Hole, a Melbourne streetwear brand focused on the art industry. It has been almost 10 years since the beginning of their journey with this brand. "Don't work with your best friend" they say. These two made it work - and well! In this episode, we speak about what it means to hire processes to make our lives...

Dean Carnemolla is the founder and director of Something Wonderful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful). As you can imagine, Dean is no strange...

Keen to start a video project or up your video content strategy? Contact Elijah Delporte: www.winkfilms.com hello@winkfilms.com @wink.films