Street Cred - Helping Clothing Brands Build Community

Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365

Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365

👉 Get the Streetwear Masterclass training & join a community of 70+ brand owners for free: https://www.skool.com/streetwear365

Get the Streetwear Masterclass training & join a community of 60+ motivated brand owners for free: Click here to join now --> In this episode of Street Cred, Elijah speaks about: Why you should start a podcast for your fashion brand How to invite guests What to talk about

Get the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now --> In this episode of Street Cred, Elijah speaks about: How to reinvest into your clothing brand Why should you reinvest at all? Why you shouldn't increase units next drop What to do with your extra cash to multiply it

Join the community of 50+ other streetwear entrepreneurs transforming their side hustle into a full time career and get the Streetwear365 Masterclass course for free: https://www.skool.com/streetwear365

You're invited to Streetwear365, a community of streetwear entrepreneurs that are turning their passion into a full time career. Click here to join now: skool.com/streetwear365

I speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day. Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job: https://www.elijahdelporte.com/daily Major Talking Points: Replying to DMs of audience and customers as...

Ethan Dichoso, the co-founder of Fitdrop, comes onto the show to speak about his new app, FitDrop, and how it can be used by clothing brands to sell more garments. Major Talking Points: Fitdrop: how the app works from the perspective of it's users The App For Fashion Brands: How does FitDrop support fashion brands and functions that can help you sell more garment The Future: What's to come for Fit...

Major Talking Points: Ideation Routine: How to create content consistently in a routine by writing and what to write about that is on-brand Creating, Not Brainstorming: The importance of starting to create as you brainstorm and not just sit there and think Idea Capture: How to capture ideas so you don't lose them. Creating Visual Content: How to turn your written content into visual forms Join the...

Major Talking Points: Before Clothing Drop 1: The importance of writing down where you want to be before you even start (or along the journey if you haven't already). Market Research: How to go about conducting market research of other clothing brands in your space Idea Generation And Capture: How to generate ideas then capture them effectively so you can use them for inspiration at a later date....

On this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop. Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube? The Soft Entry: How to test the market and go beyond your product when entering the world of fashion Stop Pre-Orderi...

Major talking points: Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections. The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop. Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half. Join the daily email laser...

Major talking points: The Golden Content Ratio: How much should you post about your product? What to Post Instead: When you aren't posting about your clothing product, what do you talk about? Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty. Improving Important Metrics: How to increase your chances of virality and improve engagements. Join the...

Major talking points: How to be more consistent with content creation How to find a balance between quality and quantity when creating content How to create content that builds a community of superfans How to overcome perfectionism when creating content How to make a content creation schedule and stick to it Join the daily email laser focused on helping streetwear professionals like yourself turn...

In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community. Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own. If you have a question, want to drop me an encouragement, or are interested in...

Bad Influence: https://www.instagram.com/badinfluence_yvr/ https://www.badinfluence.ca/ Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solut...

The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it. Join my mailing list Instagram: @elijahdelporte Let's get in touch For inquiries, feedback, or questions, email elijah@winkfilms.com

Argument : Running a streetwear brand is about making the best designs possible. True, design is important. But not as important as you may sell it to be. A streetwear brand's designs should not be their primary selling point. Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what...

A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it. Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers...

This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear. Devon Street: Instagram @devonstreet_ Website: www.devonstreet.a...

Unsure of some content experiment ideas for your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free. Join the Mailing List: https://bit.ly/3eddf0B Instagram tips: https://bit.ly/3Cnqsvw The Street Cred Podcast: https://bit.ly/3rZONDf Let's work together (Content Strategy): https://bit.ly/3ysHibs

What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums. Each content pillar must... be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle be executable and sustainable wit...

This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing. We speak about how she has created a culture through her brand and used a mission statement in creating content. Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas. Enjoy today's episo...