Streamlined Solopreneur: Build Systems so Your Business Supports Your Life

It's the summer and I just came off a ton of travel, so this episode is a mishmash of things and a little rambly. Strap in! We’ll talk about a contract position I have, plus some new partnerships I’m excited about. Then we’ll move to my summer of travel and how I’m managing the workload before moving onto the main event: 5 tools I’m trying out this summer.  In the pro show, I talk about what I’m u...

“I don’t need to write it down because I’ll remember” is hopelessly naive. Sorry if that stung, but it’s true. You need to write things down, as Andy Ayim MBE learned when he started his digital journal.  He’s a father, husband, creator, thinker, investor, and founder of The Angel Investing School. He has invested in over 17 gap-closing startups. And he would be completely lost without what he cal...

They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportunity she could get to help her business grow. So she took her shot by asking Sara Blakely’s (founder of SPANX) husband, during his talk, in front of 800 people, for a chance to meet her.  According to Brook...

If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJ's that are head and shoulders above the rest: the reverse zip PJ...

Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more tha...

A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the only way to know if what you're doing works as best as it can. I've been experimenting a lot with my podcast , content, and automation. I like writing about what I'm trying for my members...I think it's a big benefit of the membership. I thought I'd give you a little peek into...

“I despise social media.” This was my first impression of Tim Stoddart, and I was hooked. If you're feeling frustrated and discouraged by the lack of engagement relying solely on social media posts, you are not alone! But you, like me, might be taking the wrong approach. Tim says long-form content is king, and he should know. He’s the CEO of Copyblogger and writes prolifically. If you’ve been stru...

Earlier this month I made two decisions about the newsletter that you may have noticed: I got rid of the “Quick Hits” section (which was mostly my own content) in favor of a 300-500 word section on some top-of-mind topic. I added a monthly digest of all the content I put out during the month, sent on the last weekday of the month. The two are related. I still want a way to let my newsletter subscr...

What do you get when you follow the pack instead of doing what’s best for you? A bad content strategy. A year ago, I decided to focus on short-form content because I saw all the “thread Bois” doing it and thought it would help my business.  It didn’t. But luckily, you can course-correct your strategies. And thanks to some key talks and inspiration from CEX and Craft+Commerce, I’ve decided that lon...

Picture this: it's 2020. Your spouse is a nurse. You have one small kid with another on the way. You know child care will fall full to you for at least half the week. Oh, and you're trying to run a business. What would you do if your work week was effectively cut in half? I knew I needed to get help in my business, so I found a VA. Over a few episodes, I'll talk about working with my VA, starting...

We live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh’s new book, Build a Better Business Book , is a master class on how to do that. And today, he’s giving us the b...

Apple is rarely the first to market with a product, and for good reason. Here are 4 lessons you can learn from Apple introducing the Vision Pro at the beginning of the month. Link: Thoughts and Lesson from the Apple Vision Pro Presentation at the WWDC ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabo...

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven’t seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own conten...

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything. But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?” Here's what she said, and why. ———— Streamlined Solopreneur helps  solopreneurs automate their business so they can take time off worry-f...

It would be a dream of mine to grow a newsletter from 0 to 8,000+ in less than 6 months. But that’s exactly what Chenell Basilio did. The way she did it? Deeply researched, super-helpful content. See, she teaches people how successful creators grew their newsletters to 50,000+ subscribers. And today, she’s going to tell us all about her process. And in How I Built It PRO, we talk about money and g...

There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data out of the carousels. That means you can’t put them in your notes app, or even click on the links for more details. Here are 2 ways you can do it: one using macOS’s native image-to-text feature, and one using a great shortcut by David Sparks.  Links YouTube Video Blog post o...

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us today. She’ll cover everything from coming up with an idea to landing the media spot to converting those viewers to your audience. This one is a MUST listen.  Top Takeaways Pitch your story by following the “n...

In Part 3 of my Stream Deck Series, I'm covering Page 3 of my Stream Deck XL. Let's Dive in!  - Screenshot of Stream Deck XL Page 2 - eCamm Live - How I've Configured my Stream Deck - Get Your Own Stream Deck ———— Streamlined Solopreneur helps  solopreneurs automate their business so they can take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help...

A Rube Goldberg machine is an overly complex device that performs a simple task through a series of chain reactions. If you’re not familiar with automation, it can often feel like building a Rube Golberg machine. But it doesn’t have to! Today, I’m going to tell you how automation can be simple, and give you 12 examples from my own life that prove the point. In the PRO show, I tell you all about wh...

When I went back to Twitter, one of the first things I wanted to look into was how I can easily post…most ideally across multiple platforms. And as I’m using these channels to grow my own audience, I always want features like auto-DM and auto-plug.  Hypefury fits the bill perfectly. ———— Streamlined Solopreneur helps  solopreneurs automate their business so they can take time off worry-free. Each...

To grow your podcast you need…Facebook?! That’s what Philip Better, self-described podcast mogul, says. But that’s just one piece of advice he offers, as we exchange notes and thoughts on things like YouTube, lead generation, and growing your podcast audience. In the PRO show, we talk about automation on social media! Top Takeaways Don’t limit yourself to just one platform. Be on all the big ones...

Today I'm tackling Apple Music vs. Spotify, and why I seemingly inexplicably use both! https://casabona.org/2023/04/using-spotify-more/ ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacri...

In my opinion, there’s nothing better than brainstorming ideas with a fellow Automator, and that’s exactly what today’s episode is all about. Chris L. Davis is a marking automation expert, and he’s done a few things that have wowed and inspired me. Today, we’re breaking down what exactly email automation is, and how everyone can leverage it to understand and grow their business. In the PRO show, w...

In Part 2 of my Stream Deck Series, I'm covering Page 1 of my Stream Deck XL. Let's Dive in!  Screenshot of Stream Deck XL Page 1 How I've Configured my Stream Deck Get Your Own Stream Deck ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you...

Nowadays, there are tons of automation tools out there, thanks to the Chat GPT and Generative AI Revolution. It’s easy to feel overwhelmed with all the options available that could potentially help you do your job better. But let me tell you, there’s a difference between using Generative AI tools to create content or creative assets and using automation tools that can actually perform tasks and ma...