Joe Casabona, The Streamlined Solopreneur
Streamlined Solopreneur: Build Systems so Your Business Supports Your Life
When was the last time you took a real vacation...not one where you're still answering emails? You started your business for freedom, but you still feel the urge to work, even when you're supposed to be spending time with your friends, your family, or just yourself. The Streamlined Solopreneur is the podcast where solopreneurs learn to build simple business systems and automations that keep your business running — even when you're not at your desk. I'm Joe Casabona. A few years ago, I was so overwhelmed by my solopreneur business that I had a panic attack. Today, I take 4–6 weeks off every yea...
Author
Joe Casabona, The Streamlined Solopreneur
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
Building a Modern Podcasting Platform with Craig Hewitt 17.04.2018 29:30
Craig Hewitt is a guy who knows podcasting, so I was super excited to talk to him about his acquisition of Seriously Simple Podcasting. He took a relatively focused WordPress plugin and turned it into a SaaS, and that's what we talk about in this episode. Lots of great advice here! Show Notes Craig Hewitt Craig on Twitter Castos Podcast Motor Interactive Advertising Bureau (IBA) Podcast Guideline...
Learning Web Development with Beth Soderberg 10.04.2018 41:50
Beth Soderberg is a self-taught Front End Developer and speaker, and in this episode I get to talk to her about how she learned her craft. It was fun exchanging stories of our different learning experiences. Beth offers truthful and encouraging words for if you want to start on your journey to web development. Show Notes Beth Soderberg I Learned to Code Through WordPress and So Can You ( slides )...
Forging Client Relationships with Brad Williams 03.04.2018 44:55
Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like having a Discovery phase. It puts a nice cap of what we've been talking about for the last 3 weeks - the importance of building relationships. Show Notes Brad Williams Brad on Twitter WebDevStudios Lunch wi...
Building a Marketing Plan with Jen Jamar 27.03.2018 38:30
Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketing that won’t cost you thousands of dollars in Facebook Ads! In this episode we cover all sorts of stuff like Field of Dreams marketing, how to properly connect with people, and establishing your authorit...
Nicole Kohler and Content Strategy 20.03.2018 44:07
Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and usually just publish when I think of stuff. Nicole provides us with some great advice from her time at Automattic, working with both the Jetpa...
How to Get a Trademark with Rian Kinney 13.03.2018 32:51
Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She's been on Office Hours to discuss contracts so I wanted to talk about IP - copyright and trademark. How it works, what the process for getting a trademark is, what the right text for your footer is, and more! It was a very educational episode for me and I hope it is for you too! Show N...
Choosing the Right Niche with Sara Dunn 06.03.2018 36:52
Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way. Show Notes Sara Dunn Sara on Tw...
Choosing Self Employment and Sherry Walling 27.02.2018 41:47
This is Part 1 of our mini series, "How You Build a Business" In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much mo...
Creating a Hosting Platform for Developers with Josh Koenig and Pantheon 19.02.2018 39:09
Josh Koenig is the founder of Pantheon. He is energetic, passionate, and knowledgable in his field. That’s a killer combination you love to see in company leaders. We talk all about the technologically cool stuff Pantheon is doing, so if you’re a developer, you don’t want to miss this one. Show Notes Josh Koenig Pantheon Mythical Man Month Think with Google Fastly Course: Hover & the DNS Spon...
Building a Membership Plugin for WordPress with Blair Williams 13.02.2018 34:57
In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that went into their pricing, wp-cron, and lots more. Show Notes: MemberPress Blair's other plugins wp-cron() COBOL Tutorials Pledge on Patreon Sponsored by: Beaver Builder | Jilt | Liquid Web ———— Streamlin...
Buidling a 2 Million+ Subscriber Channel on YouTube with Peter Hollens 06.02.2018 50:01
Peter Hollens is an incredible artist and creator. You may have seen some of his videos on YouTube. Today we’re going to talk about what goes into making them, as well as his online courses at Hollens Creator Academy. Peter’s incredibly passionate about this project and it shows. I feel like we’re both cut from the same cloth (minus the singing - I wish!) so this is a great (albeit it slightly lon...
How to Build Your Own WooCommerce Store with Patick Rauland 30.01.2018 32:15
Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how would you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We discuss building trust, conte...
Creating Physical Products with Brad Dowdy and Nock Co. 23.01.2018 42:26
Brady Dowdy is a podcast, manufacturer, and most important, pen addict. I’m a big fan and Brad and everything he does, and in this episode, we’re wading into very non-techie waters. Brad and I talk about what it’s like building a physical product – from prototyping to manufacturing. It’s a fantastic conversation and I definitely learned a lot. I like it so much, that we did a bonus episode, for Pa...
Building Good WooCommerce Sites with Cody Landefeld 16.01.2018 36:53
Cody Landefeld is the co-founder and director of Mode Effect, a company that specializes in WooCommerce. In this episode we talk about how he and his company built those Disney quizzes that are so addicting. On top of that, we discuss working with Enterprise level clients like Disney and of course, e-commerce. This episode kicks off a 5 episode set of e-commerce-based episodes! Show Notes Cody on...
Special Episode: Live from WordCamp US 2017 22.12.2017 51:00
In this very special live episode, I had the opportunity to interview WordCamp US attendees and ask them 3 questions: What advice for Frontend Development optimizations do you have for us? How do you level up your skills? If you could go back in time and tell your younger self one thing, what would it be? Special thanks to everyone I interviews, and to Pantheon for sending me to WordCamp US and m...
Being an Empathetic Teacher with Morten Rand-Hendriksen 28.11.2017 1:00:50
Morten Rand-Hendriksen is an incredible developer and teacher who brings it all to his online courses. In this extra long Season 3 Finale, Morten and I run the gamut on topics, including courses, empathy, technology, WordPress, and more. I strongly recommend you give this one a good listen because it's a great episode. Thanks so much for a great Season - see you in January! Show Notes Morten Rand...
Keeping Your Website Secure with Neill Feather and SiteLock 21.11.2017 35:12
Neill is the President of SiteLock, and has spent a lot of time building a successful company. They are not only good at what they do, but deeply dedicated to the community. In this episode, we talk all about security for your website, who's most at risk, and what can happen if you ignore simple site security. Of-course, we also talk about prevention. Show Notes SiteLock Deleting 3 million spam c...
Better Website Staging and Testing with Nathan Tyler 14.11.2017 31:19
I met Nathan at WordCamp DC over the summer. We got to talking about a really cool project of his, Staging Pilot, so I asked him to be on the show. It's a very interesting conversation because we get pretty developery, which I totally love to do. We talk about this smart algorithm to figure out differences between the production and the staging site, and a whole bunch of other things. Make sure t...
Podcasting for Your Brand with Jeff Large 07.11.2017 33:00
Jeff and I talk about one of my favorite topics: podcasting. Jeff is a professional podcaster; he does it for other brands, so he doesn't just have his own. He is hired to help people set up their own podcasts. Whether it be to promote their brand or other things that you could do with your podcast that don't necessarily make direct sponsor money. We also geek out about hardware and stuff like tha...
Cleaning Up WordPress Notifications with Jack McConnell 31.10.2017 32:39
Jack McConnell of Made with Fuel talks about his plugin, Better Notifications for WordPress. We talked about scratching your own itch, and getting in there and coding. We also talked about the long game a little bit, so he talked about how he front-loaded a lot of research to make sure that the plugin was worth pursuing. He also talks about hiring out. It's a nice take that developers are sometime...
Building Healthy Communication Habits and Doist and Amir Salihefendic 24.10.2017 33:57
Amir Salihefendic is the founder and CEO of Doist, maker of the popular Task Management app, Todoist. Today we are talking about their new chat app Twist, which was create as a way to combine email and Slack-like functionality. We talk about all sorts of great topics, but most notably, Work/Life Balance and how always being connected with apps like Slack are unhealthy. Thus, the idea for Twist cam...
Building the First Premium WordPress Forms Builder with Alex Cancado 17.10.2017 33:46
Gravity Forms is one of, if not the, oldest premium form builders for WordPress. Alex Cancado, one of the founders, and I talk about the research that went into creating such an integral part of any website. We also talk about refactoring, automated testing, what it was like creating add-ons for Gravity forms and a whole lot more. If you like this episode, you can catch a bonus episode with Alex w...
Creating the Best Donations Platform on WordPress with the GiveWP Team 10.10.2017 35:42
GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importance of great support. Show Notes GiveWP GiveWP on Twitter Scaling your WordPress Support for Growth Sponsored by: SIteLock | Liquid Web ———— Streamlined Solopreneur helps solopreneurs automate th...
Building Your Side Hustle on Open Source with Ben Meredith and Better Click to Tweet 03.10.2017 33:57
Ben Meredith is a WordPress man about town, working with lots of great folks in the community like GiveWP, and putting out his own plugins. In this episode, Ben and I talk about Better Click to Tweet, a fantastic and free WordPress plugin he created. Show Notes Ben Meredith Ben on Twitter Better Click to Tweet GiveWP In Memory of Jesse Petersen Episode 34: Shawn Hesketh and WP101 Sponsored by: Ac...
Becoming a WordPress Plugin Developer with Brian Hogg, Part 2 26.09.2017 40:26
Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2, we talk all about what to put in free vs. paid, build tools, and more. Show Notes Brian Hogg Event Calendar Newsletter Brian's Courses Using Git with the WordPress Plugin Repository Ways to Handle Pro...
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