Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 594 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Author

Lori Jones from Avocet Communications

Episodes

Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group 27.09.2022 43:02

Inspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.

Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology 20.09.2022 36:36

Systemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here

Episode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies 13.09.2022 34:40

Impactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast and discusses.

Episode 419: Powerful and Relatable Content Strategies with James Scherer of Codeless 06.09.2022 37:55

Powerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.

Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents 06.09.2022 27:05

COVID changed how marketers approach including events in their strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guest Jonathan Kazarian of Accelevents to learn more.

Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson 09.08.2022 47:54

Creativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie 02.08.2022 22:10

In the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.

Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain 26.07.2022 39:02

Big questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!

Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies 19.07.2022 43:04

Innovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating y...

Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club 12.07.2022 32:00

No matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking ch...

Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown 05.07.2022 29:01

Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.

Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro 21.06.2022 36:30

Challenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.

Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet 07.06.2022 32:52

Leveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.

Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies 31.05.2022 29:37

Developing a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.

Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI 24.05.2022 40:32

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiri...

Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir 17.05.2022 25:18

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group 10.05.2022 30:32

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand 03.05.2022 40:16

What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant 19.04.2022 35:10

Embracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health 12.04.2022 39:37

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum 05.04.2022 38:36

Communicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.

Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space 29.03.2022 41:50

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks 22.03.2022 41:05

Celebrate Integrate & Ignite’s 400 th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.

Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup 15.03.2022 25:58

Messaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.

Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting 08.03.2022 25:26

Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.