Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
Be sure to visit the podcast's website and support the creator: avocetcommunications.com
Author
Lori Jones from Avocet Communications
Category
Podcast website
Latest episode
Oct 20, 2026
Where to listen?
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Episodes
20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm 04.11.2025 41:33
2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newslett...
How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes 28.10.2025 39:30
From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You&...
How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum 21.10.2025 46:02
Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of market...
How Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine Royston 14.10.2025 43:17
Turn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite. And don't forget! You can crush your marketing strategy...
How 5 Simple Pillars Can Transform Founder-Led Brands, feat. Kim Jennett 07.10.2025 41:09
Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn’t ready, and the secret to real thought leadership in innovation. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newslet...
Bold Marketing Plays That GUARANTEE Pipeline Impact in 2026, feat. Allyson Havener 30.09.2025 41:59
Big bets shape big brands! In this episode, you’ll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You&apos...
Why 90% of Marketing Goals Fail (And How to Be the 10%), feat. Diana Klochkova 23.09.2025 44:36
Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive...
How to Create Winning Marketing Strategies Without Chasing Trends, feat. Marcel Nahm 16.09.2025 38:15
What if your biggest marketing obstacle isn’t bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter...
The 6-Element Framework GE Used to Create Winning Value Propositions, feat. Jocelyn Johnson 09.09.2025 41:23
What if your value proposition is costing you customers? In this episode of StrategyCast, learn how to build bold, resonant messaging that speaks to real human needs, adapts to changing markets, and gets your whole team aligned for breakthrough brand results! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...
High-Impact ABM Strategies for Marketers in the AI Era, feat. Nate Skinner 02.09.2025 37:50
Traditional ABM is changing fast. Are you keeping up? In this episode, you’ll learn how AI can power up your ABM, personalize outreach at scale, and boost engagement without losing the human touch. Get real strategies and tools to build trust and measurable results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsle...
The AI Strategy that Will Change How You Lead Marketing Teams, feat. Adam Azor 26.08.2025 41:49
Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a who...
How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank 19.08.2025 35:34
What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'...
How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell 12.08.2025 42:30
Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more....
The Strategy for Turning Complex Products Into Marketing Wins, feat. Jen Scholten 05.08.2025 40:46
Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of mark...
How Marketing Teams Collaborate for Smarter, Faster Product Launches, feat. Jill Mueller 29.07.2025 34:58
Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marke...
Why Top Marketers Are Building Revenue-First Playbooks, feat. Mehak Chowdhary 22.07.2025 41:09
What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive w...
The Marketer’s Playbook for Leading Through Rapid Change, feat. Rachel Layton Smith 15.07.2025 34:58
What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter...
The No-Fluff Framework That’s Maximizing B2B Marketing ROI, feat. Chris Peer 08.07.2025 37:11
Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly burs...
The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke 01.07.2025 42:28
Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...
From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne 24.06.2025 41:53
What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'...
How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor 17.06.2025 44:33
What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive w...
The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly 10.06.2025 46:32
What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...
The Secret to Sparking Demand in a Stalled Market with Doug Johnstone 03.06.2025 39:10
What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter....
The Secret to Staying Sharp and Future-Focused as a CMO with Jacqueline Woods 27.05.2025 45:46
Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Ne...
Build a Winning Brand Without Chasing Every Trend, feat. Stephen White 20.05.2025 46:02
How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Yo...
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