Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 594 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Author

Lori Jones from Avocet Communications

Category

Business

Podcast website

avocetcommunications.com

Latest episode

Jul 7, 2026

Where to listen?

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Episodes

Why Top Marketers Are Building Revenue-First Playbooks, feat. Mehak Chowdhary 22.07.2025

What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive w...

The Marketer’s Playbook for Leading Through Rapid Change, feat. Rachel Layton Smith 15.07.2025

What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter...

The No-Fluff Framework That’s Maximizing B2B Marketing ROI, feat. Chris Peer 08.07.2025

Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly burs...

The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke 01.07.2025

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...

From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne 24.06.2025

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'...

How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor 17.06.2025

What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive w...

The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly 10.06.2025

What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...

The Secret to Sparking Demand in a Stalled Market with Doug Johnstone 03.06.2025

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter....

The Secret to Staying Sharp and Future-Focused as a CMO with Jacqueline Woods 27.05.2025

Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Ne...

Build a Winning Brand Without Chasing Every Trend, feat. Stephen White 20.05.2025

How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Yo...

What the Best CMOs Know About Driving Real Business Value with Nicole Portwood 13.05.2025

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast...

How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson 06.05.2025

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive...

Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica 29.04.2025

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll rece...

How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins 22.04.2025

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the Strat...

CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson 15.04.2025

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive we...

The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante 08.04.2025

Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class. And don't forget! You can crush your marketing strategy...

How to Lead Marketing with AI Like a Fortune 500 Consultant, feat. Tahnee Perry 01.04.2025

Is your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team's potential and future-proof your approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by si...

Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis 25.03.2025

What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact. And don't forget! You can crush your marketing stra...

Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie 18.03.2025

How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, c...

The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips 11.03.2025

How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S...

The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix 04.03.2025

What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll rec...

The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg 25.02.2025

How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!   And don't forget! You can crush your marketing strategy with just a few minutes a week by si...

How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker 18.02.2025

Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications!   And don't forget! You can crush your marketing strategy with just a few minutes...

Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin 11.02.2025

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!   And don't forget! You can crush your marketing strategy with just a few m...

NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm 04.02.2025

What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible!   And don't forget! You can crush your marketing strategy with j...

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