StrategyCast

“Be your customer’s voice and their advocate.” A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200...

“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.” Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business de...

“Take your marketing and sales hat off and put your customer hat ON.” Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alli...

“Owning the entire customer experience is more important than the product itself.”   As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounti...

“Rather than go against our competition, we have positioned the brand in a different way.”   Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends a...

“ You should know your customer so deeply that you could play them in a movie and win an Oscar.”   Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including th...

“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.” Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator , and she is a master TEDx curator with over...

“To grow on Instagram you have to actively go out and get your audience.” Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams a...

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”   Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, c...

“People are human and make decisions based on emotional factors.”  Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding...

“Your vision should compel and repel people toward you and away from you.”  David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture I...

“ Don’t fall into the vanilla trap.” Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying ab...

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.” Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days . He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainm...

“We are in a knowledge economy and we have got to continue to invest in our talent.” Janine Davidson, Ph. D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2...

“One percent of your week will determine what happens with the other 99% of your week.” Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and...

“People should not look up for answers. They should look inside for answers.”  Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Glob...

“ Strategy is a fancy word for making informed choices to meet your business objectives.” Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag a...

“LinkedIn is by far the easiest network in the world to go viral on.”   AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is gl...

“Humans are emotional buyers.” Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible . Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence,...

“Strategy and branding are one.” Manny Rodriguez is the chief marketing and experience officer for UCHealth, a nationally recognized Colorado health system comprised of leading community hospitals and the region’s top academic medical center. Manny is responsible for overseeing brand, marketing, advertising, sponsorships, public relations, and patient experience. A seasoned marketing executive wit...

“It’s about harnessing the love.” Gavin Zuchlinski is the founder of Acuity Scheduling, a platform with a mission to be “the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.” He is a self-professed tech geek and believes wholeheartedly that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, f...

“Consumers deserve perfect information everywhere.” Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers , in which he establishes &quot...

“There are no paved roads where we’re going.”   Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers . Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy,...

“Cybercrime is real, they are coming to get you, your beliefs about it are getting in the way, but the answer is really, really simple.” Adam Anderson is CSO of Element Security Group. His 15 years of entrepreneurial startup experience and his knowledge Enterprise Cyber Defense gives him a window into what’s wrong with communication between large and small companies. He combined this knowledge and...

“Why are you managing 21 st   century tools with a 20 th  century  technology?” Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing th...