Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
Author
Lori Jones from Avocet Communications
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Episode 246: Leadership From Within with Turnaround Specialist Rick Miller 17.12.2018 27:40
“People should not look up for answers. They should look inside for answers.” Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Glob...
Episode 245: Creating Your Brand’s Narrative with Nag Odekar of Great-West Financial 13.12.2018 32:07
“ Strategy is a fancy word for making informed choices to meet your business objectives.” Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag a...
Episode 244: The Power of LinkedIn with AJ Wilcox of B2Linked.com 10.12.2018 30:22
“LinkedIn is by far the easiest network in the world to go viral on.” AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is gl...
Episode 243: Minding the Lingo Gap with Jeffrey Shaw author of LINGO 04.12.2018 31:18
“Humans are emotional buyers.” Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible . Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence,...
Episode 242: Creating a Customer-Centric Brand with Manny Rodriguez of UCHealth 03.12.2018 30:33
“Strategy and branding are one.” Manny Rodriguez is the chief marketing and experience officer for UCHealth, a nationally recognized Colorado health system comprised of leading community hospitals and the region’s top academic medical center. Manny is responsible for overseeing brand, marketing, advertising, sponsorships, public relations, and patient experience. A seasoned marketing executive wit...
Episode 241: Harnessing the Love with Gavin Zuchlinski of Acuity Scheduling 29.11.2018 23:30
“It’s about harnessing the love.” Gavin Zuchlinski is the founder of Acuity Scheduling, a platform with a mission to be “the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.” He is a self-professed tech geek and believes wholeheartedly that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, f...
Episode 240: Digital Knowledge Marketing with Jeff Rohrs of Yext 27.11.2018 33:50
“Consumers deserve perfect information everywhere.” Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers , in which he establishes "...
Episode 239: Optimizing Your Brand’s Voice Search with Duane Forrester of Yext 26.11.2018 35:02
“There are no paved roads where we’re going.” Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers . Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy,...
Episode 238: Easing Your Fears about Cyber Threats with Adam Anderson of Element Security Group 15.11.2018 26:36
“Cybercrime is real, they are coming to get you, your beliefs about it are getting in the way, but the answer is really, really simple.” Adam Anderson is CSO of Element Security Group. His 15 years of entrepreneurial startup experience and his knowledge Enterprise Cyber Defense gives him a window into what’s wrong with communication between large and small companies. He combined this knowledge and...
Episode 237: MarTech Tools with Anita Brearton of CabinetM 13.11.2018 22:13
“Why are you managing 21 st century tools with a 20 th century technology?” Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing th...
Episode 236: Video Marketing with Jason Hsaio of Animoto 12.11.2018 29:47
“Video is changing everything.” Jason Hsaio is the chief video officer and co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create a professional-quality video. Used by millions of consumers, businesses, photographers, and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible...
Episode 235: Video Advertising with Michael Koral of Needls.com 08.11.2018 31:02
“Social media has by far the best ROI for any advertising that’s out there.” Michael Koral, a sales and marketing expert, is the co-founder and COO at Needls.com , a social media advertising platform that allows businesses to automatically create, target, and optimize digital ads. Michael leads customer acquisition and operations at Needls. He and his team automate the creation, curation, and opt...
Episode 234: Generous Leadership with Tricia Halsey of the Big Idea Project 06.11.2018 38:47
“Thinking about leadership is a vastly different thing than doing leadership.” Tricia Halsey is co-founder and executive director of The Big Idea Project, a company in Denver that is “solving the leadership crisis” in our nation by “raising up a generation of generous leaders who are unafraid to creatively solve challenging social problems.” Tricia builds leaders, teams, and organizations. Where...
Episode 233: Smarter Direct Mail Marketing with Ryan Coté of Ballantine 05.11.2018 28:36
“It’s so noisy out there, but we still need to be everywhere.” Ryan Coté is the director of digital services and partner at Ballantine, a third generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. The business was started in 1966 by Ryan’s grandfather and great-uncle, and its mission is to make their clients’ marketing initiatives more successful through ex...
Episode 232: CALM Business Strategies with Leadership guru Cheryl Leitschuh 01.11.2018 23:27
“When a woman takes on a business, it becomes part of her skin.” Cheryl Leitschuh has spent 25 years focusing on leadership development for individuals, teams, and organizations. She has a doctorate in psychology and brings astute insights to complicated situations that provide targeted leadership results. As a Leadership Energy Guru and founder of The Leadership Energy Model, Cheryl is a nation...
Episode 231: Humanizing the Other with Bob Tipton Transformational Change Architect 30.10.2018 33:57
“Saying ‘I’m busy’ should not be a badge of honor.” Bob Tipton, founder and CEO of Team Tipton and organizational transformation architect, has been working as an entrepreneur in professional services since 1986. He is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author. For over 30 years he has been refining Team Tipton’...
Episode 230: Experiential Brand Building with Patrick Scott of Alex’s Lemonade Stand 29.10.2018 25:02
“The good thing about being strange is that it’s also memorable.” Patrick Scott rarely does anything halfway. As a sophomore at Harvard, he took a job as a deliveryman for a student-run laundry service; a year later I was elected president of the Harvard Student Agencies, the largest student-run business in the world with over 600 employees and $5 million in annual revenue. After graduating from...
Episode 229: Bonding vs. Silos with Paul Duncan of Pie Consulting & Engineering 25.10.2018 30:36
“Our value proposition really has nothing to do with a specific delivery, but rather on the WHY and the HOW we deliver the service to (our customers).” Paul Duncan co-founded Pie Consulting & Engineering in 1999. As president and CEO, he is the managing partner and leads all aspects of the business including oversight of the corporate office in Colorado and regional offices in Minnesota, Tex...
Episode 228: Demystifying I.T. with Rick Gemereth of Lionel, LLC 23.10.2018 30:47
“I.T. needs to look at things horizontally; we cannot operate in a vertical because I.T. touches all the departments.” Rick Gemereth is the chief information officer and senior vice president for Lionel, the iconic American designer and importer of toy trains and model railroads, based in Concord, NC. Rick provides corporate technology leadership and oversees many of the company’s business proce...
Episode 227: Changing Retail Marketing with Visual Search Technology with Ted Mann of Slyce 22.10.2018 28:08
“Visual search has become table stakes.” Ted Mann is the CEO of Slyce, the market leader in image recognition and visual search. Slyce has created the first computer vision system for visual product search and has led to customers like Macy's, Home Depot, JC Penney, Neiman Marcus, Best Buy, and Urban Outfitters to deploy image recognition in their apps. Before Slyce, Ted founded SnipSnap, the...
Episode 226: Taking a Brand Stand with Erik Reynolds of Loot Crate 18.10.2018 36:20
“Brands should have character. Brands should stand up and take a stand and be human.” Erik Reynolds, vice president of product marketing and communications for Loot Crate, is an 18-year veteran of the video game, tech and entertainment industries. Erik has worked with some of the most impactful brands and talent to help them craft the public story of their IP, and deliver those narratives in an...
Episode 225: Selling Expertise and Thought Leadership with Erika Eklund of HGA Architects and Engineers 16.10.2018 29:41
“Give your teams time to be thoughtful.” Erika Eklund is director of communications at HGA Architects and Engineers, a national multi-disciplinary design firm rooted in architecture and engineering. The company has more than 850 people in 10 offices from coast to coast and works to make a positive, lasting impact for clients in healthcare, arts and culture, community, corporate, education, gov...
Episode 224: Sports Marketing with Kelvin Joseph of Steiner Sports 15.10.2018 21:56
“People don’t buy from companies, they buy from people.” As chief marketing officer and chief operating officer at Steiner Sports, Kelvin is at the intersection of sports marketing and finance. A CPA, former CFO, and business owner, he utilizes his extensive experience in business consulting to help businesses grow and profit by identifying and leveraging sports, athletes and major events with a c...
Episode 223: Creating Brand Authenticity with Daniel Alarik of Grunt Style 11.10.2018 33:54
“I don’t want to lose ourselves and I never want to take the easy path just so we can pick up a little bit more business.” Daniel Alarik is founder and CEO of Grunt Style, a highly motivated group of veterans and patriots who love three things: “PT, freedom, and bacon.” For Daniel, what you wear is more than just a necessity to be clothed. It's about attitude! Daniel and his team have taken...
Episode 222: Back Office Efficiencies with Omnichannel Marketing with Derek O’Carroll of Brightpearl 09.10.2018 27:19
“When a customer gets a personalized treatment, they tend to buy more.” As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operatio...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.